This document discusses the rise of content creators and how the keys to success are shifting from technical skills like coding to creative skills like storytelling. It introduces Right Now TV, a platform that gives creators tools to make and monetize influential content in areas like fashion, comedy, and wellness. Examples are given of potential creators on the platform like a writer and a yoga instructor. The document also discusses how similar platforms like YouTube and trends on social media like Facebook arose and were monetized, as well as statistics on digital media consumption and revenue compared to traditional formats like television.

1. “The last few decades have
belonged to the computer
programmers who could crank
code, lawyers who could craft
contracts, MBAs who could
crunch numbers.

2. But the keys to the kingdom
are changing hands. The
future belongs to creators,
designers, storytellers,
caregivers, big picture
thinkers – will now reap
society’s richest rewards and
share its greatest joys.
- Daniel Pink, A Whole New Mind

3. How do we provide
creators(filmmakers,
producers, actors) with the
tools and infrastructure to
create, make money, and
be free?

4. Bienvenidos
a la
Revolución

5. Welcome to

6. Right Now TV
Provides a platform for
influential content creators
in areas such as fashion,
comedy and wellness to
reach a relevant audience.

7. YouTube
๏ Created in February 2005
๏ Serves up to 100 millions videos per day
๏ Ranked #4 in Web Traffic Worldwide
๏ Sold to Google for 1.65 billion in November
2006

8. Story of a Trend
Mainstream
Influencers Adopt
Inception of Trend

9. Right Now is Trendsetting...
Art Leisure
Activism Lifestyle
Business Music
Cars News
Comedy Technology
Contests Sports
Culture Spirituality
Editors Picks Television
Education Travel
Film Urban
Fashion Wellness
Food
Family

10. Audience
Spirituality
I want to find meaning to my life RightNow.
Fashion
I want to know what to wear RightNow.
Comedy
I need a good laugh RightNow.

11. Creators Right Now
Content Creator
Todd Harper is a 27 year old writer for Esquire
๏ Todd Harper is a 27 year old writer for Esquire
๏ Graduate of the Parsons school of Design in New
York
๏ Wants to expand his audience and monetize his
point of view
Audience

12. Creators Right Now
Content Creator
Karen Strober is a 35 year old mother
๏ Spent the past 12 years running a yoga studio
๏ Wants to share her signature style of yoga with
the world
๏ Hopes to market her line of Yoga products
Audience

13. Right Now Users
MEN’S COUTURE / FASHION AND FINDINGS mind, body & spirit.

14. Mechanics of RNTV
seminars - online seminars available
tools - instructional interface within the site showing you
how to broadcast your video
broadcast - upload your shows and channels
money - monitization through selling products via
YOUR channel

15. tools
seminar
money
$ broadcast

20. Facebook
๏ Launched on February 4th, 2004
๏ 34 million active users
๏ Ranked 8th in Web Traffic worldwide

21. Facebook
๏ Facebook applications launched on May
24th, 2007
๏ After 4 months, Facebook had more than
4,500 applications
๏ iLike gained 3 million users only 2 weeks
after launching its Facebook application

22. fashion entertainment wellness
Couturism Cross Cultures NYC Style Celeb 24/7 Comedy Clique The IT Girl Mind & Spirit Meditation 8 Essence
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23. Comedy Art Travel Food Technology
Music Film Urban News Leisure Family Culture

24. How Do We Market
Right Now?

25. How do we market Right Now

27. Don’t I know
you from the
Internet?

28. ๏ Andy Samberg went from Online video shorts to
starring on SNL and Feature Films

29. ๏ November 2005 launched first episode
๏ Over 300,000 viewers for each new episode
๏ Pricing their five-minute episodes at a CPM of $50

30. ๏ Rocketboom launched October 26th, 2004
๏ 70,000 viewers in Rocketboom's first ten months
๏ 100,000 blog viewers at the end of 2005
๏ 300,000 by the spring of 2006.
After leaving Rocketboom, Amanda Congdon went on to work at
ABC News, and is currently developing a show for HBO.

31. Business Model
“i like
sports”
$
“i want
laughs”
“trends
now!”
Aggregate Content Aggregate Users Monetization
Creators ๏ Comments ๏ Advertising
๏ Tools ๏ Community ๏ Retail
๏ Users ๏ etc
๏ $$

32. Media Consumption
& Revenue

33. Web 2.0 Investment
Investors directed at least $464.2 million into 101 Web 2.0 deals worldwide
in the first half of the 2007.
Web 2.0 Investment
413.6
After five years of dramatic growth,
venture capital investment in Web 2.0
companies has dropped markedly in Silicon
Valley, leveled off in the United States, and
expanded in Europe and Israel.
Bay Area
Equity investment in venture-backed
in millions
Web 2.0 companies in the Bay Area,
from 2002 through the first half of 2007: 165.1
44.6 62.1 91.0
17.9
2002 2003 2004
2005
2006
2007*
* first two quarters

34. 38%
of media consumption is online
38%
of media consumption is television

35. BUT

36. $285
billion was spent on advertising in the U.S. in 2006
$72.4
billion or 25.4% is spent on television adverts
$16.9
billion or 5.9% is spent on internet adverts

37. Global Market

38. Full-Year Revenues
% of 2006 Full-Year Revenues
Hybrid
5%
CPM
Performance 47%
48%
Total -- $16.9 Billion

39. Thank You