2. Hungama at a glance
• South Asia’s Largest Digital Mobile Entertainment Company
• Largest Aggregator, developer, publisher & distributor of South Asian entertainment content in
the world
• Neeraj Roy, MD & CEO, chairs the Mobile Entertainment Forum (MEF) Asia
• Digital Media Entertainment Company focused on triple play of mobile, internet & IPTV
• Controls 40% of entertainment destinations in India
• Collective view of Hungama Digital Media assets exceeds 1.6 billion impressions/ month & over 17
million unique visitors
• Worked with 300+ brands on over 1500 digital campaigns
• More than 305 indian & international content partners serving over 50 telecos across 38 countries
• Indepth understanding of delivery technology, platforms, content formats
& categories
3. GLOBAL PRESENCE
33 countries = 3 billion people daily | Mobile, Internet & IPTV | Innovative content and solutions
5. Existing Challenges
End Customer MNO
- Different application vendors deployed
across different MNOs, leads to a non-
standard & poor quality service experience
(look & feel, service flow etc)
- Disjoint service feel, due to siloed
communication groups between mobile,
internet & TV
- Content overload but sub standard
content discovery
- Mobile Number Portability creates a
challenge of replicating a similar service
experience between MNOs
- Service adoption, benefits & community
reach gets restricted, owing to lack of
interoperability
- Lack of service personalization, leading to
a sense of fatigue
- Being bombarded by services & content,
which may not have any relevance for the
user
- OBDs & SMS/ WAP pushes at odd hours
of the day, lead to a growing alienation
from the service provider
- Service experience still primitive, due to
loose coupling between different
categories of applications
- Wastage of resources, due to lack of availability of
integrated platform architecture
- Enabling interoperability is a challenge & hence
driving service uptake & usage
- Multiplicity of vendors leading to chaotic vendor
management
- Non standard look and feel of services & content,
due to multiple direct vendor relationships &
difficulty to monitor/ control the multiple partner
deployments
- Lower profitability due to huge resource cost,
manning multiple relationships
- Lower competitiveness, owing to increased time to
market with lengthy vendor evaluation processes
- “Knowing the end customer”, still a distant dream,
due to customer profiling insulated between
delivery bearers (sms, wap, ivr etc)
- Lost revenue opportunities, owing to completely
missing or superficial cross-sell & upsell
opportunities
- Promotions still bank heavily on “one size fits all”
credo, than segmented targeting
- Lowered risk taking ability, owing to service
deployment architecture being such that should a
service revenue performance fail expected results,
the complete hardware has to be written off
- Increased CAPEX costs emanating out of
portability/ scalability, due to platform deployments
not being either future proof or scalable
- Increased service complexity, due to multiple
points of configuration
- Possible revenue leakages, due to multiple points
of charging
7. Benefits of Managed Service
Consumer MNO Content Provider
Unique experience across
service and application
Content & Service discovery
becomes easier than before
Gets the service as per his
persona and preference
Instant gratification
Single Management Layer
Faster & Easier system up-
gradation
Single Provisioning
Interface
Less scope of error and
better trouble shooting
Uniformity of service
Operator can focus on NPD
instead of Content Partner
Management
Cross Promotion
Overall Cost Reduction
Billing Transparency with
Operators for Content
Aggregators
System Up gradation at
Operator’s end is no more a
Cumbersome Process for
Content Aggregators
Increase in Revenues as
Content Hub will use Business
Intelligence for Cross
Promotions.
9. Hungama’s international content
Access to content from Sony Pictures,
Paramount, EMI and Universal
Access to content from Sony Pictures,
Paramount, EMI and Universal
10. Hungama’s Premium Games
Exclusive branded games from the largest
International players SONY Pictures & PARAMOUNT Games
Exclusive branded games from the largest
International players SONY Pictures & PARAMOUNT Games
Over 1000 + Games to choose from!Over 1000 + Games to choose from!
15. Mobile
► Hungama manages end-to-end WAP
and RBT platform for du
► Content Management
► Vendor Management
► Reporting & MIS
► Business Intelligence & Analysis
► Promotional Support
► Post Hungama
► Downloads grew in 1 ½ years by over
1500%
► With a consistent average month-on-
month growth of over 87%
UAE’s Leading Mobile Carrier
16. Bollypop Online Competition
► Bollypop is the World’s first online
Bollywood dance competition
► Verizon promoted this competition on TV,
Web, Mobile
► How Bollypop Works:
► Visit BollypopTV.com
► Upload Bollywood Dance video’s and
compete!
► Online viewer voting picks 10 finalists
► Celebrity Judge's choose winner
► Most viewers are parents, relatives and
friends of participants (Non-Resident
Indian’s between the age group of 35-54)
► Grand Prize:
► Two Tickets to Mumbai
► Winners got to Dance in a Bollywood Movie
‘Chance Pe Dance’ Releasing World-Wide Jan 2010
with Super Star Shahid Kapoor
Leading U.S. Telco
17. DTH to mobile service
FIRST TIME IN INDIA
Hungama bags a ‘Meffy’ for Tata Sky Actve Mall
Becomes the first Indian company to win in the
‘Mobile First Innovation’ category
India’s Leading DTH
Provider
1. Enter ‘Active Mall’
2. Choose your Favorite ringtone
3. SMS code to 56633
18. TV
► Bollywood Express - 24 hour
channel on the mobile
► Content – Full length music
videos, GEC shows, Star
interviews, Movie trailers
Malaysia’s Leading Mobile Carrier
Mobile Bollywood
TV
23. Hungama Partner Network
Work with 300+ Content Partners & Brands
Exclusive Rights to Over 80% of all Bollywood Content for Mobile & IPTV
24. 66 NATIONAL &
INTERNATIONAL AWARDS
RECENT AWARDS
Vision Gain Mobile Entertainment Awards
‣ TV se Nikaal, Mobile Mein Daal
ABBY Awards
‣ Ghajini Digital Campaign
FICCI BAF 2009
‣ Bollympics
PC World Web Award for Best Entertainment Website
‣ Bollywood Hungama
MEFFYS
‣ Casino Royale
PMAA
‣ Ave Vice Website
‣ BPCL Speed Monsoon Malamaal Contest
25. Neeraj Roy – Voted amongst the Top 50 Most influential People in Mobile Entertainment.
List includes people such as Steve Jobs, Mark Zuckerberg & Anssi Vanjoki of Nokia
Neeraj is the Chairman of the Mobile Entertainment Forum and has been on the
Board for the last 4 years. Neeraj has been voted amongst theTop 10 MobiThinkers
in the world
Global Recognition
• Mobile Entertainment Market (MEM)
• World Handset Forum Series
• 3GSM World Series Russia, Asia, India
•CTIA Wireless Convention
•Mobile Content World
•iHollywood Forum
•CII Committee on Mobile Entertainment
• FICCI FRAMES
• X:Media:Lab
Neeraj is on the Advisory Panel & are Keynote Speakers for:
26. ThankYou
‣ Mobile Entertainment Market (MEM)
‣ World Handset Forum Series – Europe & Asia
‣ Entertainment, Media & Marketing – EM2 Forum
‣ 3GSM World Series Russia, Asia, India
‣ CTIA Wireless Convention – Las Vegas
‣ iHollywood Forum – USA
‣ CII Committee on Mobile Entertainment
‣ FICCI FRAMES
‣ X:Media:Lab – Sydney
‣ Mobile Content World – Sydney & Singapore
Global Recognition
Neeraj is on the Advisory Panel & a Keynote
Speaker for:
► Voted amongst the Top 50 Most Influential People in
Mobile Entertainment.
List included people such as Steve Jobs, Mark
Zuckerberg & Anssi Vanjoki of Nokia.
Neeraj Roy
MD & CEO
Hungama Mobile
► Neeraj is the Chairman of Mobile Entertainment Forum (MEF)
Asia. MEF is the most powerful global body representing the
interests of Mobile Entertainment stakeholders.
Some members include Vodafone, Orange, Warner Bros, Sony
MTV, Microsoft, Qualcomm, Nokia
