Evian's case study
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Evian sells over 1.5 billion bottles annually in over 40 countries. While primarily popular in France, Switzerland, UK, and Belgium, Evian has expanded to urban markets globally through innovative campaigns. Evian's brand value exceeds $1 billion due to continuous innovation in marketing communications spanning over a century. Recent viral videos like "Water Babies" and social media promotions have increased Evian's brand awareness, especially in Asia.
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Evian branding
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
Marketing Research - Evian
This document summarizes a marketing research project conducted for Evian water in 2010. An online survey was administered to gather information about consumers' bottled water purchasing habits and perceptions of Evian. Key findings included that most purchase bottled water at least once a week, often while at work, and consider quality and price as important factors. Younger consumers were identified as the most price sensitive. While seen as high quality, competitors like Crystal Geyser and cheaper private label brands were threats. Recommendations focused on emphasizing sustainability, targeting workplaces, enhancing the value proposition, and developing brand extensions.
Evian ppt Case Study
Evian water was discovered in 1789 and has since expanded globally. Their mission is to provide pure water while promoting health and protecting wetlands. Their advertising focuses on conveying messages of youth and balance through iconic baby-focused campaigns featuring synchronized swimming. These viral videos generated hundreds of millions of views. Evian measures the impact of its advertising, seeing increased sales following campaigns in various countries. Moving forward, Evian aims to strategically evolve its social media presence while expanding its product range and markets to strengthen its position against competitors.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
Strategic Marketing - Evian
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
How Evian became market leaders
This is a presentation done as a part of internship under Dr. Sameer mathur. It talks about the history and development of Evian and their stratergy to become world leaders
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
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Evian branding
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
Marketing Research - Evian
This document summarizes a marketing research project conducted for Evian water in 2010. An online survey was administered to gather information about consumers' bottled water purchasing habits and perceptions of Evian. Key findings included that most purchase bottled water at least once a week, often while at work, and consider quality and price as important factors. Younger consumers were identified as the most price sensitive. While seen as high quality, competitors like Crystal Geyser and cheaper private label brands were threats. Recommendations focused on emphasizing sustainability, targeting workplaces, enhancing the value proposition, and developing brand extensions.
Evian ppt Case Study
Evian water was discovered in 1789 and has since expanded globally. Their mission is to provide pure water while promoting health and protecting wetlands. Their advertising focuses on conveying messages of youth and balance through iconic baby-focused campaigns featuring synchronized swimming. These viral videos generated hundreds of millions of views. Evian measures the impact of its advertising, seeing increased sales following campaigns in various countries. Moving forward, Evian aims to strategically evolve its social media presence while expanding its product range and markets to strengthen its position against competitors.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
Strategic Marketing - Evian
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
How Evian became market leaders
This is a presentation done as a part of internship under Dr. Sameer mathur. It talks about the history and development of Evian and their stratergy to become world leaders
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Evian case study analysis
Evian has achieved success through creative advertising campaigns, identifying target markets and their motives, using multiple platforms like TV, print ads and t-shirts to reach audiences, promotional operations through sponsoring events like golf and tennis tournaments, establishing a strong brand identity, and competing against other mineral water brands.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
077 evian
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Evian has achieved success through creative advertising campaigns, identifying target markets and their motives, using multiple platforms like TV, print ads and t-shirts to reach audiences, promotional operations through sponsoring events like golf and tennis tournaments, establishing a strong brand identity, and competing against other mineral water brands.
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1. Louis Vuitton began as a trunk maker in 1854 and has since become a luxury goods conglomerate through mergers and acquisitions.
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Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
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Evian was founded in 1789 when a French nobleman discovered mineral water in Evian-les-Bains. In the early 1800s, Evian began operating a spa and the water became associated with health and hydration. Today, Evian aims to make its natural mineral water more sustainable by making bottles from 100% recycled plastic and achieving carbon neutral certification. Evian targets older audiences with ads depicting models that appear over 27 years old and messages about feeling young again. The brand represents diversity and aims to empower positive change by collaborating with companies to reduce their carbon footprints.
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Established in 1882 in Germany, Nivea is a skin care brand that introduced one of the first skin creams in 1911. Within 14 years, Nivea expanded to 34 countries by catering to ideals of female beauty in 20th century Europe. Today, Nivea has a wide range of skin care, face care, personal care, and sun care products targeted at middle to upper class people of all ages and both genders through innovative products and a variety of promotional strategies.
Nivea case study
Nivea uses various techniques to collect feedback and test products with customers, including focus groups, customer research, and product testing in different locations. It distributes products through cost-effective outlets that can reach large numbers of consumers while considering environmental impacts. As a price leader, Nivea sets benchmark prices that competitors follow or undercut. It also uses promotional techniques that appeal to its target markets through various mass media. Nivea has built itself into the world's number one personal care brand by developing innovative skincare products for all ages and socioeconomic groups with a focus on health, youth, and non-surgical skin perfection.
Rachit nivea
The document provides information about Nivea's brand strategy and positioning. It discusses how Nivea uses focus groups and market research to develop products tailored for different target markets globally. The company distributes products through cost-effective channels to reach large consumer bases while considering environmental impacts. As a price leader, Nivea sets benchmark prices that competitors follow or undercut. The company selects promotional techniques that appeal to different cultural tastes through various media. Nivea has a wide range of products for all ages and markets itself as a brand that provides skincare solutions for everyone.
Brand Building Strategy for Nivea
This document provides a strategic brand management presentation for Nivea. It includes sections on the brand inventory, introduction, history, brand elements, marketing program including products, price, promotions, and brand exploratory research. Qualitative research in the form of free association, questionnaires, and knowledge structure is also presented. The document concludes with developing an effective integrated marketing communications plan.
EVIAN AND LUCOZADE RESEARCH.docx
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
UNIT 20 LO1.pptx
Evian is a premium French mineral water brand that produces roughly 2 billion plastic bottles per year and generates over $1 billion in annual revenue, targeting health-conscious young adults. Lucozade is a UK-originated brand of energy and sports drinks that produces 1 billion bottles annually and generates $445 million in revenue, targeting a younger male demographic. Both brands have undertaken large advertising campaigns, such as Evian's "Roller Babies" and Lucozade's "Energy Beats Everything", to promote their products and increase sales.
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Evian's case study
- 2. Evian’s Capital- • 1.5 billion bottles are sold in more than 40 countries across the world. • The Evian brand can be valued at $1,027 million .
- 4. • Premium popular brand in France, Switzerland, UK, Belgium. • Was only sold at urban centres to a specific target group in other countries i.e. an narrow urban market. • Product was positioned based on the market. Solution “ Unification of brand communication on a global level” Situation Now-
- 5. History- • Owned by French Food Products group Danone which acquired the brand in 1968.
- 6. Success Mantra- Continuous Innovation Powerful hold on Managing Mass Communications Evian choice of associating with advertiser BETC Paris
- 8. Marketing Communications Timeline - • Evian positioned itself to be the “perfect water for babies” Evian designed to target mothers, mid- wives and doctors . • Evian communication added a new reference to health and theme of Alps was introduced. - 1950’ s -1980’s The theme of “purity” was chosen to differentiate the Evian from competitors -1930’s
- 9. •“The water you drink is as important as the air you breathe.” Evian’s InnovativeSlogan- •“The Original” •“Live young ”
- 10. EVIAN’S campaign
- 11. Water Babies Campaign- • This campaign of Evian made the brand evoked youth that had through babies swimming in synchronicity. • This Ad was an instant hit and spawned over 254 million views. It currently holds the record for the most number of views on YouTube. • Hold Guinness World record in this category. Roller Babies Campaign-
- 12. Evian’s T-shirt Campaign- • Evian launched the T-shirt with images of baby bodies and this campaign got huge success globally and created Evian’s brand awareness . • This Evian’s Campaign main targets to make brand market in Asia.
- 13. Baby & Me Ad Campaign- • This Evian’s campaign uses a baby-and-adult mirrored-dancing concept to highlight their “Live Young” slogan.
- 14. Marketing Channels- Social media presence Traditional media presence
- 15. Event Associations- Evian organise the First Woman’s Golf Open Championship which is currently one of major tournament in Europe. Evian is the Official Water Brand for Wimbledon Tennis Tournament.
- 16. Evian is also Sponsor for Paris Fashion Show. Evian also market their water bottles signed by major Designers.
- 17. Public Relations:- • Evian also supports various environmental protection initiatives like through creation of Schools of Water . • Evian also developed Partnership with Red Cross. • Evian affirming its positioning on health and children.
- 18. Recap - • Evian has proved that a brand has to continue to innovate around the brand, not necessarily in terms of the product itself, but how it is packaged and all its various touch points. 1908 1930’s 1950’s 1968 1980’s 1998 2007-08 2013 2016 Evian begins selling in glass bottles Starts selling in PVC bottles Purity High-end positioning Live young Baby & me campaign starts Today September 10, 2016 Targeted Babies The Original Water babies ad campaign starts Health Alps as its theme Live young Roller babies campaign starts
- 19. Disclaimer- Created by Nikhil Nehra, IIT Roorkee, during a Marketing Internship by Prof. Sameer Mathur, IIM Lucknow