Everywhere Commerce Consumer Study

RESOURCE INTERACTIVE
Everywhere Commerce Consumer Study – Consumer Goods

TABLE OF CONTENTS

3 SUMMARY OF FINDINGS
6 RECOMMENDATION
7 DETAILED FINDINGS
24 ABOUT RESOURCE

©2011 Resource Interactive. All rights reserved. 2


SUMMARY OF FINDINGS

Everywhere Commerce is undergoing exponential growth and rapid transformation and is an
empirically observable phenomenon. Yet, like so many macrotrends, the consumer
motivations and attitudes for embracing it wholeheartedly are less knowable than the various
technologies that make it feasible.

To learn more about the Everywhere Commerce consumer, Resource Interactive conducted a
study from August 24 through September 9, 2011. We tested for consumers’ awareness and
receptivity to shopping in new digital contexts, specifically via Facebook, video (YouTube) and
display advertising. We also researched the specific inducements to shop in new formats, the
obstacles to it, and whether early adopter attitudes about Everywhere Commerce—if
enthusiastic—could be perceived as a bellwether for more mainstream consumer adoption of
the trend.

OBJECTIVE

To test consumer awareness and receptivity to shopping via Facebook, video (YouTube) or
display advertising, three relatively new “shopportunities” or digital shopping contexts
beyond the ecommerce site that comprise “Everywhere Commerce.” Specifically, we wanted
to learn:
– Amidst the growing instances of Everywhere Commerce in the marketplace, are
consumers really ready for it?
– How aware of these new shopping contexts are they?
– What would induce consumers to embrace new shopportunities?
– What would prevent them from doing so?
– Do early adopters differ significantly from the general population in their
awareness of and interest in Everywhere Commerce?

METHODOLOGY

Following a secondary research review, we surveyed over 4465 U.S. consumers: 3451 online
consumers and 1014 “early adopters” ages 13-plus. All respondents must have at least
shopped/browsed online within the past three months, but did not have to have purchased
online to qualify. Early adopters met the following criteria:
– Owns a smartphone
– Had heard of Google+
– Regularly uses smartphone for at least 7 of 14 representative activities, e.g., use
of location-based services, use of shopping and/or planning apps
– Had to at least ‘agree’ with 5 attitudinal statements, with at least 1 being
‘strongly agree’ (9 statements such as: “I frequently upload text, photos, videos
or other things I want to share on social or sharing sites like Facebook, Twitter,
YouTube” and “People often ask my advice about new websites, applications, or
software”)


Respondents self-selected into a category of preference—Apparel, Consumer Goods or
self- preference—
Electronics. When apparel and electronics had sufficient respondents, the remaining were
assigned to Consumer Goods, provided they had shopped online in the
category. Respondents were then randomly split into three groups and exposed to
audiovisual commerce prototypes within one of the following touch points: Social
(Facebook), Video (YouTube), or Display Advertising.

KEY FINDINGS

“Early adopters,” a concept defined in Everett M. Rogers’ seminal Diffusion of Innovations,
are a very important consumer segment for Everywhere Commerce—the increasing variety of
digital shopping contexts that include mobile phones and tablets, Facebook, video and
display advertising. As bellwethers for eventual general population adoption of trends, their
favorable responses indicate that a company or brand’s investment in Everywhere Commerce
is highly advisable.

– Early adopters were twice as likely as general population participants to
“realistically see” themselves “purchasing using a mobile phone in 2012 for
purchasing phone”
electronics, apparel or consumer goods.
– In terms of product categories, seven out of ten early adopters could see
themselves buying electronics, while 67% and 69% of the early adopters self-
predict buying apparel and consumer goods via mobile phone next year,
respectively.

A minimum of 20% of general population consumers across the electronics, apparel and
consumer goods categories reported that they are open to and believe they will buy via a
non-traditional touch point including display advertising, video and Facebook over the next
year.

– Close to 4 out of 10 general population consumers believe they’ll purchase
apparel via display advertising next year—the highest score among the four
shopping contexts—mobile, Facebook, display, video.
– Nearly 35% of general population consumers believe they’ll shop electronics
and consumer goods via mobile next year.
– Both mobile and display ad shopping outranked Facebook shopping in all
three product categories when general population consumers predicted where
they’d purchase in 2012.



Consumer purchasing propensity was driven by several factors:

– The top-ranked reason across product categories was receiving a discount the
top-
consumer could not find elsewhere.
– The ability to access ratings & reviews for electronics and being offered a
product not available elsewhere for electronics was in the top four
inducements to purchase.
– The contextual relevance of a shopportunity specifically when reading about a
product in a news article or blog is a strong inducement to buy for early
adopters. When shopping apparel or electronics, a full 75% of early
adopters agree they’d be interested in purchasing when they read about it in
an article or blog relevant to what they were reading/viewing on the content
page. The 75% was also statistically significantly more likely than other situations
tested (e.g., when seen in an online ad, in a YouTube video, or on Facebook.)
– The social-related offers, such as the ability to post the product under
consideration on Facebook to solicit feedback, were consistently rated lowest by
both early adopters and general population participants for all touch points.
These social incentives rated the lowest in display ads, likely because it is the
least “social” of the touch points.

Barriers to adoption of Everywhere Commerce exist in the form of concerns over security and
privacy.

– General population respondents were consistently more likely to indicate they
would feel secure if the transaction were completed out of platform, meaning at
the retailer’s site. At least directionally and often statistically significantly early
adopters were more likely to feel secure across touch points, reaching as high as
81% for apparel display ads.
– Facebook, interestingly, was consistently least likely to be considered secure
Facebook
relative to video and display ad commerce.
– Privacy fared only slightly better than security. Across categories and touch
points, respondents showed signs of concern about their ability to manage their
privacy settings. Facebook scored lowest relative to the other touch points
for apparel and consumer goods shoppers For electronics shoppers, display
shoppers.
ad shopping within the touch point received similar levels of agreement to
Facebook in terms of privacy.
– All respondents acknowledged the potential convenience factor of in-platform
transactions. Interestingly, when asked about convenience immediately after
seeing either in- or out-of touch point examples, consumers were fairly equal in
their likelihood to agree that the option would be convenient – with a slight bias
for in-touch point transactions in apparel and CG, and a similar bias for out of
touch point in electronics.



RECOMMENDATIONS

In order to take advantage of consumers’ receptivity to Everywhere Commerce—and the
consequent new revenue possibilities, marketers need to do several things:

– They need to ensure and market security and privacy across touch points as
they do on ecommerce sites. Using a commerce application like Resource
Interactive’s DCPSM, retailers can then create explicit messages assuring
consumers that regardless of the touch point they are in, their transaction is
being handled securely through the retailer’s website. Most consumers believed
the VeriSign was the element most assuring of a safe place to transact, with
transact
https (Hypertext Transfer Protocol Secure) also faring fairly well as an element
ensuring their purchase safety.
– They should raise awareness of Everywhere Commerce opportunities via
advertising first and foremost When respondents were asked how brands
foremost.
could raise awareness of the ability to buy, advertising was the top response,
though 21% of respondents cited a “shop now” call to action for display ads.
– They need to reconceive of their online ads as close-the-sale opportunities,
rather than merely as brand equity building pre-commerce expenditures.
According to eMarketer, online ad spending is expected to reach $31 billion in
2011 and continue high single digit growth through 2015. A good portion of this
investment could be immediately recouped by making ads ecommerce-enabled.
– They need to show consumers how a complete commerce interaction works in
each touch point. This is because all respondents were significantly more likely to
indicate that they would try Facebook commerce or video commerce after being
shown how an interaction would occur.
– Adopt a posture of launch-and-learn using dynamic, scalable solutions while
presenting multiple experiences in the marketplace simultaneously. This provides
the ability to gain traction quickly and allows for optimization of the experience
that produces the best results in real time.
– They should focus on targeting early adopters through contextually relevant ads
and with incentives to shop appropriate to the touch point and category.

We are fully engaged in leading our clients through the rapidly changing Everywhere
Commerce landscape—from understanding consumer motivators to the strategy and
execution of connected brand commerce experiences—and we are committed to pushing our
clients ahead of the curve and in front of the next trend. This research along with the
upcoming releases of detailed findings for the consumer electronics and apparel categories
are part of an ongoing series that address Everywhere Commerce which can be found on our
site, in our social streams and the weThink Blog. We are also looking at this topic by involving
our clients, partners and other industry experts to see how they are approaching the
challenges ahead. Watch the highlights reel from our iCitizen Everywhere Commerce: From
Shareable to Shoppable Moments Symposium to learn more about they are thinking.



DETAILED FINDINGS

Note on Methodology and Detailed Findings

Respondents were split into three (3) groups, based on self-selecting into a relevant category
– Apparel, Consumer Goods, or Electronics. The following detailed findings includes
responses to questions that were asked of the entire survey sample, where applicable, but
focuses primarily on the responses of the subset that was exposed to Consumer Goods stimuli
(970 Online Consumers + 243 “Early Adopters”).



DETAILED FINDINGS

Awareness - Gauge Consumers ’ Awareness of Purchasing Opportunities
Consumers’

The survey results indicate a surprising level of reported awareness overall, although
qualitative research suggests that consumers consider a link from a distributed commerce
touch point to a traditional ecommerce site to qualify as “making a purchase.”

Early Adopters reported significantly higher awareness than general Online Consumers did of
distributed commerce across all touch points.

Generationally, there was statistically no difference in awareness, with the exception being
Boomers who were significantly less likely to indicate awareness of commerce in Facebook,
Online Video and Twitter.

Q. Before this survey, were you aware that it could be possible to make purchases from the
following places online? (Asked post-exposure to commerce prototypes to all respondents)

100%
77%
80% 66% 63%
60% 46% 43%
40% 29% 27%
16%
20%
0%
Online Facebook Video Twitter
Advertising

Online Consumer (n=3451) EA (n=1014)

Numbers in red indicate statistically significant difference from comparison bar

a b c d
Gen Z Millennials Gen X Boomers
Online Advertising 67% 69% 68% 68%
Facebook 53% d 55% d 50% d 38% abc
Online Videos 38% d 35% d 30% 25% ab
Twitter 18% 20% d 19% d 12% bc
n=315 n=2072 n=1166 n=914

Note: Letters indicate significant difference between that cell and the
letter’s corresponding cell in the same row.



Awareness – How to Raise Awareness?

After respondents had been shown an example of being able to purchase from a non-
traditional ecommerce experience, they were asked to weigh in on what methods would be
effective in making them more aware of the option.

Respondents claimed that some of the most familiar methods of driving awareness—most
notably advertising of various forms—would be an effective way of driving awareness of
distributed commerce opportunities.

Q. How could the retailer make it more apparent to you that you could shop from [insert
touch point]? (Asked post-exposure of all respondents relative to initial concept shown)

Facebook Video Display Ads
n=1527 n=1467 n=1468
23% advertisement 17% notification 28% it’s apparent
21% FB ad 14% advertisement 23% webpage/style
17% website ad 11% intro/conclusion 21% “shop now”
16% layout 8% aesthetics 17% obvious messaging stating
that you can shop
14% security 8% banner ad/pop-up 14% security
11% discount 8% descriptive title 10% webpage/banner, graphic,
or pop-up
10% emails 7% incentives 7% price
7% more info 7% discount
7% advertisement

Note: Question was open-ended – not a Likert-scaled response. Results are based on text-analytic aggregation of
similar responses/themes.

Facebook
n=1520



Trial – Pre-Exposure Interest
Pre-

Many tactics are at the marketer’s fingertips for driving desired consumer behaviors – from
offering discounts to consumers who ‘like’ your brand on Facebook to providing the
convenience of instant gratification by providing a “buy it now” option.

In order to better understand how consumers feel about these various tactics, we asked for
their agreement to a series of attitudinal statements, prior to being exposed to our prototype
examples.

Tactics were not parallel across though points, but when we look at tactics in terms of general
themes some patterns emerge.

– While it’s not surprising that consumers, both Early Adopters and Online
Consumers are primarily motivated by discounts, exclusivity was also an appeal
option.
– While options in display media were limited to convenience, all convenience
offers received a majority of respondents’ agreement with nearly three-fourths of
Early Adopters reporting agreement, suggesting the general appeal of the
offers.

Facebook
n=1520



Trial – Pre-Exposure Interest in Facebook
Pre-

Early Adopters indicated an extremely high level of interest in ‘liking’ a brand for discounts or
exclusive products. Three-quarters would purchase directly on Facebook instead of the store
for special discounts. Although the general population of online shoppers reported
significantly lower interest in all Facebook options, half would ‘like’ a brand for discounts or
exclusive products. Interestingly, the social value of social media did not rise to the top of
options that could be offered.

Q. Now we’d like to explore some of your attitudes toward different shopping options
that could be made available to you online. For each of the following statements, please
rate your level of agreement.

CG CG

Online
EA
Consumer
Theme n =318 n =104
I would "like" a brand/company/retailer on Facebook in order to get discounts Discount 57% 91%

I would "like" a brand/company/retailer on Facebook in order to get access to
Exclusivity 50% 82%
exclusive products

I would buy directly on Facebook in order to get special discounts Discount 40% 78%

If the brands I buy offered me deals for purchasing through Facebook, I'd
Discount 42% 73%
purchase from there instead of going to the store
If a favorite product of mine was only available through that brand's Facebook
Exclusivity 44% 72%
page, I would buy it from there

I would buy directly on Facebook in order to get access to exclusive products Exclusivity 34% 68%

I would buy directly on Facebook in order to have the ability to ask my friends
Social 17% 45%
for advice on products
If I could, I would like to get my everyday shopping done while spending time
Convenience 18% 44%
on Facebook

If I could shop while spending time on Facebook, my life would be better Convenience 17%
Facebook 40%
n=1520
Numbers in red indicate statistically significant difference from comparison column.



Trial – Pre-Exposure Interest in Video
Pre-

Early Adopters were significantly more likely to agree to all video commerce options than their
Online Consumer counterparts, although the 72% of Online Consumers that agreed that they
would watch a video for discounts is not inconsequential.

Again, while discounts ruled, exclusivity was an important option with over 1/3 of Online
Consumer and nearly 2/3 of Early Adopters showing interest. Convenience should also not be
overlooked for Early Adopters with nearly ¾ indicating the would buy something in a video if
they liked it and could do it right then and there. Although rated lowest among both groups,
51% of Early Adopters agreed that their lives would be better if they could shop while
watching videos!


% AGREE/STRONGLY AGREE

CG CG

Online
EA
Consumer
Theme n=322 n=81
I would watch a video demonstration in order to get discounts Discount 72% 88%
If I saw something in a video that I really liked, I would buy it if I could do
Convenience 33% 72%
it right then and there
If my favorite brand or retailer created videos of their products in use
(such as a person modeling clothing, demonstrating cookware, using a Convenience 31% 69%
tool, etc.) I would be interested in purchasing directly from the video
If a favorite product of mine was only available in video demonstrations,
Exclusivity 39% 63%
I'd purchase from there
If I could, I would like to get my everyday shopping done while watching
Convenience 21% 54%
videos that included those products
If I could shop while spending time watching videos, my life would be
Convenience Facebook
21% 51%
better n=1520




Trial – Pre-Exposure Interest in Display Ads
Pre-

Respondents reported relatively high attitudinal agreement with display options with all
commerce options favored by more than ¾ of Early Adopters and over ½ of Online
Consumers.


CG CG

Online
EA
Consumer

Theme n=330 n=58
If I saw something in an ad that I wanted to buy, I'd like to be
able to add it to a digital list (online shopping or wish list, mobile Convenience 60% 86%
list, etc.)
If I saw something in an ad that I wanted/needed to buy, I'd like
Convenience 53% 79%
to be able to buy it right then and there
I would like the ability to purchase directly from any experience
Convenience 51% 74%
that makes me aware of a product I need or want



Trial – Post-Exposure Interest and Intent
Post-

After being exposed to prototypes of purchasing from one of the distributed touch points—
Facebook, video, display ad (within a relevant article/context)—we asked respondents about
their interest in purchasing the category (in this case, consumer goods) via several options.

It is important to note that respondents were asked to respond not only to whether or not
they would be interested in purchasing from the touch point they had seen, but also about
their interest in purchasing from a variety of other touch points as well. Respondents were also
asked about their purchase intent immediately after seeing each of the prototypes:
transaction completely within the touch point, and transaction occurring upon redirect to a
retailer’s site.

We also asked respondents to weigh in as to whether they could realistically see themselves
purchasing the category within the next year via various touch points.

While difficult to statistically prove, there is some evidence that familiarity is correlated with
respondents’ likelihood to agree to interest or future purchase intent.

– Online Consumers gravitated to display ads, blogs and Facebook in terms of
their desire to make a purchase. They also indicated they were as likely to
purchase from a display ad within the next year as they were to purchase via
mobile.
– Respondents who saw a prototype of a touch point were statistically significantly
more likely to indicate agreement that they could imagine purchasing with touch
point within in the next year.

Facebook
n=1520



Trial – Post-Exposure Interest and Intent
Post-

After seeing an example of distributed commerce, respondents indicated the most overall
interest in purchasing directly from advertisements.

– Early Adopters remained highly interested in purchasing consumer goods via
online ads and Facebook.
– Also promising is that 46% of Online Consumers would like to purchase goods
when they see them in an online advertisement.

Results for this question were slightly lower for consumer goods than they were for electronics
and apparel (to be reported separately)—although comparisons should only be considered
directional, since different samples were surveyed. These results are consistent with current
online shopping behavior (consumer goods purchasing lags behind other product types).

Q. Please rate your agreement with the following statements. “I would like to be able to
purchase consumer goods…”

Online Consumer Early Adopter
n=970 n=243

...when I read about it in an article or blog. (ad) 42% 73%

...when I am interacting with a brand on Facebook 40% 68%

...when I see it in an online advertisement. 46% 66%

...when I see it in a YouTube video. 33% 55%

...when I see it in a picture on Facebook or Flickr. 31% 55%




Trial – Post-Exposure Purchase Intent
Post-

After seeing prototypes of both in- and out-of-touch-point transactions, we asked about
purchase intent overall.

– As seen throughout the survey, Early Adopters were far more likely to agree
when predicting their future use of distributed commerce touch points within the
next year than were Online Consumers.
– While the level of agreement with mobile purchasing within the next year may
not be surprising given current mobile adoption levels overall, by comparison,
emerging (and less familiar) touch points were not dramatically far behind, and
the level of agreement is relatively high considering the category.

Q. Within the next year, I can realistically see myself buying consumer goods through…”


Mobile 69%
30%

58%
Display Ads
30%

51%
Facebook
23%

44%
Video
21%

Early Adopter, n= 243
Online Consumer, n=970




Trial – Post-Exposure Convenience Impression
Post-

Immediately after seeing a prototype of a distributed commerce transaction—either
completely within the transaction or upon redirect to a retailer’s site, respondents were asked
if they thought purchasing this way would be convenient.

– Overall, convenience received very high agreement, regardless of whether the
transaction shown was completely within the touch point or redirected to the
retailer’s site.
– More than half of all respondents—and over 70% of Early Adopters—agreed that
distributed commerce would be convenient, regardless of the touch point
tested.

Q. Thinking about the shopping experience you were shown, please rate your
agreement with the following statement […]: Purchasing like this is convenient.

86%
In 66%
Display Ads
81%
Out
66%

74%
In
51%
Facebook
71%
Out
53%
90%
In
65%
Video
86%
Out
61%

Early Adopter
Online Consumer



Conversion – Post-Exposure Purchase Hurdles
Post-

After being exposed to prototypes of purchasing from one of the distributed touch points—
Facebook, video, display ad (within a relevant article/context)—we asked respondents about
potential hurdles to purchasing the category (in this case, consumer goods), from security to
privacy and ease of use.

– Facebook was least likely to achieve respondents’ agreements for both privacy
and security, while display ads, particularly among Early Adopters were most
likely to be seen as secure and allowing for privacy maintenance.
– Transactions completed on the retailer’s website (as opposed to within the touch
point) elicited slightly higher agreement for security and privacy, although results
may only be directional.
– In-touch point transactions failed to receive 50% agreement among Online
Consumers for security, suggestion that a significantly portion of consumers who
would otherwise be willing to try distributed commerce might abandon due to
security concerns.



Conversion – Post-Exposure Privacy Impression
Post-

Immediately after seeing a prototype of a distributed commerce transaction, either
if they felt that they would be able to manage their privacy settings if they used this purchase
method.
– Facebook was least likely to receive agreement from respondents regarding the
ability to manage privacy settings, but especially among Early Adopters.
– Video privacy was one area that Early Adopters weren’t significantly more likely
to agree relative to Online Consumers, perhaps due to lower familiarity with
commerce in the medium.

agreement with the following statement […]: I trust that I could manage the privacy
setting if I purchased this way.

71%
In 46%
Display Ads 83%
Out
59%

58%
In
41%
Facebook
61%
Out
45%

63%
In
53%
Video
62%
Out
55%

Early Adopter
Online Consumer



Conversion – Post-Exposure Security Impression
Post-

Immediately after seeing a prototype of a distributed commerce transaction, either
if they felt that their transaction would be secure purchasing this way.
– In-touch-point transactions failed to receive 50% agreement among Online
Consumers when it came to security, although out-of-touch-point transactions
did not fare much better.
– Across all touch points, and all respondents, transactions that were handed off to
the retailer’s site appeared to provide a greater sense of security.

agreement with the following statement […]: I feel that my transaction would be secure
purchasing this way.

67%
In 48%
Display Ads
71%
Out
55%

58%
In
38%
Facebook
63%
Out
43%

64%
In
49%
Video
67%
Out
53%

Early Adopter
Online Consumer



Overcoming Conversion Barriers

Since security is often a critical barrier to conversion, we asked our respondents about various
methods that can be used to reassure the purchaser that a transaction would be secure.
Respondents were first asked to click on the element that most reassured them that the site
was secure, and then were asked their level of agreement relative to several possible tactics
that could be used to reassure the purchaser of security.

– A third party endorsement symbol (such as VeriSign) was the element most likely
to reassure our respondents—regardless of segment or touch point—that their
transaction would be secure.

– Third party endorsements, links to privacy policies, and pictures of padlocks
received higher levels of agreement than the use of a secure address (https://);
this, combined with the third-party endorsement suggests the potential
importance of iconography (particularly if it is branded)

• Gender-wise, women were significantly more likely than men to strongly
agree that a picture of a padlock provided security reassurance (result not
specific to consumer goods).

• Millennials and Gen X (relative to Gen Z and Boomers) were more likely to
strongly agree with most security elements, except the use of a padlock
image, 3rd party endorsement, and banking security statement (result not
specific to consumer goods).




Respondents were asked to click on the page to indicate the element that most reassured
them that their transaction would be secure. The images below are “heat maps” that capture
where respondents clicked, with red being the most-clicked areas, followed by yellow and
green.
– While there is some evidence of respondents clicking on https in the URL as well
as privacy statements and pictures of locks, the vast majority of respondents—
regardless of touch point—clicked on the third-party endorsement (in this case,
VeriSign).

Q. Please click on the element that most assures you that this is a safe place to make a
purchase.

Video Commerce Facebook

Display Ad




Early Adopters were significantly more likely than the general Online Consumer to agree that
each method of reassurance we queried would be an effective method of reassurance.
Typical security measures rose to the top (https and 3rd party endorsement), but interestingly,
respondents rated the privacy statement (who’s seeing my info and how is it being used) as
the second highest reassuring tactic.
A picture of a padlock received higher levels of agreement than the use of a secure address
(https://).

Q. For each of the possible ways listed below that a website could reassure you about
making a purchase, please indicate your level of agreement as to how effective the
method would be.

Third-party endorsement (e.g. VeriSign, Digicert). 85%
73%
A link to an explanation of "who is accessing my… 79%
65%
Picture of locked padlock. 81%
63%
https:// in the URL. 78%
59%
A familiar brand logo. 66%
54%
Knowing it's a brand that you buy from online or… 63%
51%
Hearing that a lot of people are doing it… 63%
50%
A statement that the site uses such as "The same… 64%
49%
Knowing that a friend successfully made a… 67%
48%
Seeing that the website is well-designed. 61%
46%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Early Adopter n=243
Online Consumer n=970

Numbers in red indicate statistically significant difference between Early Adopters/non-Early Adopters.



ABOUT RESOURCE

For more information on this study or the topic of Everywhere Commerce, contact:

Melissa Dorko
Director of Business Development
mdorko@resource.com
614.621.2888

About Resource Interactive
Resource Interactive is one of the nation’s top-rated independent digital marketing agencies –
named No. 4 on Ad Age’s A-list of top agencies in 2010. With offices in Columbus, Cincinnati,
Chicago and San Francisco, the firm leads Fortune 500 companies and helps them capitalize
on today’s digital economy, creating consumer experiences that drive sales for reputable
brands. Now in its 30th year, Resource is the largest women-owned agency in the nation.
Clients include Procter & Gamble, Hewlett-Packard, Victoria’s Secret, Sherwin-Williams, and
Nestlé. For more information, visit us at www.resource.com or on Facebook
(www.facebook.com/resourceinteractive) or Twitter (@resource).


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