This document summarizes interviews with six mobile experts regarding their use of mobile shopping services. The experts indicated that while they try new mobile shopping services, purchases via mobile are still cumbersome. However, they use their smartphones to bookmark and research products. Purchases via mobile are more common for urgent or time-critical needs. In stores, smartphones are used to look up prices and products online. Experts want mobile shopping services to provide instant gratification by being fast and responsive to their immediate needs. Going forward, experts expect smartphones to become smart shopping assistants that enhance the in-store experience and allow purchases without registers.