SlideShare a Scribd company logo
Everything is awesome
How to be super creative
@MurrayDG
WHO
WHAT
WHY
HOW
누구?
뭐?
왜?
어떻게?
WHO
WHAT
WHY
HOW
am I?
is creativity?
is it valuable?
can we improve?
WHO / 누구?
안녕, I’m Murray
Creative Director
광고
Digital Strategist
미디어
Serial Entrepreneur
시동
Proud father
가족
WHAT / 뭐?
Ideas without action
are just imagination
Ideas Creation
Create =
The act of bringing ideas to life
The practise of identifying
Creativity =
and experimenting with ideas
Practice
연습
Experimenting
실험
WHY / 왜?
Exponential Growth
Moore’s Law
Exponential Growth
Moore’s Law
Costs
DECREASING
Costs
Exponential Growth
Moore’s Law DECREASING
Access + Complexity
INCREASING
Costs
Mo Power, Mo Problems
DECREASING
Access + Complexity
INCREASING
“Creativity is about finding unexpected
solutions to obvious problems, or finding
obvious solutions to unexpected problems”
Rei Inamoto
CCO / AKQA
is the only sustainable
competitive advantage
Creativity
Startup success
Economic growth
Overall happiness
Technology enables
creativity at scale
HOW / 어떻게?
Anyone can do this
고정 된 성장
Professor Carol Dweck / Stanford University
GrowthFixed
vs
Professor Carol Dweck / Stanford University
GrowthFixed
vs
This is it. This is only
the beginning.
3 Habits of Highly
Creative People
1/ Embrace ambiguity
Volunteer for everything
HOW TO: Embrace ambiguity
HOW TO: Embrace ambiguity
Have more showers
HOW TO: Embrace ambiguity
2/ Kill Your Children
Draw fifty boxes
HOW TO: Kill your children
HOW TO: Kill your children
3/ Become a magpie
“I have no special talents. 

I am only passionately curious”
Albert Einstein
VERY SMART DUDE
Talk to old people
HOW TO: Become a magpie
Talk to weird people
HOW TO: Become a magpie
Talk to me
HOW TO: Become a magpie
Myriad.wtf

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