Video being used in research isn’t new, but the rise of automation and the adoption of AI has changed the game for how video can be used. Unstructured data is turned into something that can be quantified and easily analyzed and has moved beyond just understanding ‘what’ people are saying. We provide you with the insider’s view, including practical case studies, of how video is currently being used in market research to great effect and ‘fast forward’ to what the future holds – this is just the beginning.

1. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
Everyone’s a film
maker, make sure you
catch the show
Carl Wong

2. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
The story of video

3. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
Let’s rewind
South
Korea &
Japan
First
camera
phones
First camera
phone in US
First iPhone
No video
recording
capability!
iPhone with
video
recording
capability
First YouTube
video
YouTube 4
billion videos
streamed per
day
YouTube 2
billion+
videos served
per day
YouTube 5
billion videos
watched per
day
2018 2014 2015 2016 2017 2013 2012 2011 2010 2009 2000 2001 2002 2003 2004 2005 2006 2007 2008
Skype
founded
Facebook
launches
Facebook Live
100m hours
of video
watched per
day

4. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
The growth of
automation
Machine speech recognition proportion
of content in LivingLens platform
Speed
Accuracy
Adoption
Value
22%
1st half 2016
63%
2018

5. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
The video on demand era

6. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
Please tell me more….
CX
Surveys
Speed
Cost
QuantQual

7. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
48
hours
Supplementing ReplacingPressing
fast forward
5
video questions
60
mins of content
15
people

8. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
Thank You!
If you’d like to know more, get in touch
info@livinglens.tv

9. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
Q & A
Carl Wong
LivingLens
Sue York
NewMR

10. Everyone’s a film maker, make sure you catch the show
Carl Wong, LivingLens
The Future of
Video
PlaKnum
CommunicaKon
Silver
Gold
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