The document discusses key elements of event programming and planning documents. It defines a program as a schedule of activities and performers during an event, while a sequence guide is a more detailed internal document that guides organizers. The sequence guide indicates staff assignments and locations at each hour. It also categorizes event activities into main events, secondary focuses, support activities, and ancillary activities. Finally, it describes an exhibitor's manual, which contains all necessary logistical information for exhibitors at a trade show.

1. THE EVENT
PROGRAM
HEVENTSCON
From Events Management 2nd Ed. (Altez-Romero, 2016) & Event
Management forTourism, Sports, Business and MICE (Tuazon-
Disimulacion, 2016)
Presented by: Mervyn Maico D. Aldana, Faculty,SHTM

2. Program • A program is a schedule of activities and performers
during the day/s of the event.
• The program usually refers to an external document
which organizers, performers, and attendees can refer
to.
• A sequence guide, on the other hand, is an internal,
more detailed document which includes contingencies
and further explanation to serve as organizer’s
guide/manual.
• It indicates where a staff should be at a certain hour as
well as his/her assignments during the day/s of the
event.

3. 4 Major
Categories
of Activities
• Main Event Focus
– in line with the theme of the event; the main
entertainment or event focus is what attracts the
audience.
– It is agenda in a meeting, the games in a sporting event,
the winners in an awards night, the arts in an arts exhibit,
the product in a product launch, and so on.

4. 4 Major
Categories
of Activities
• Secondary Focus
– Often a similar type of entertainment or activity to the
main attraction or a different type that appeals to the
core audience, such as a celebrity appearance in a dance
contest, or an exhibition match in a sporting event.

5. 4 Major
Categories
of Activities
• SupportActivities
– Usually a different type of entertainment or activity to
the main attraction that still appeals to the audience and
fits with the theme, such as fireworks display.

6. 4 Major
Categories
of Activities
• AncillaryActivities
– Additional fillers or things for the audience to do during
the event or at schedules intervals, such as face painting,
free massage, food tasting, etc.

7. Sequence
Guide
• A sequence guide is a detailed program that indicates
the particular activity, the corresponding time for each
program element, the persons involved in and leading
each activity or element, the venue or specific part of
the venue where these activities are carried out, and
sometimes the rationale.
• It is an internal document used by concerned staff or
members of the organizers as a reference.
• It also makes it possible for a substitute or an
understudy to assume a key production position,
should the one in charge fail to perform his/her duties
on the day of the event.
• The sequence guide must be read together during the
staff briefing in order to understand and internalize it
well.

8. Exhibitor’s
Manual
• An exhibitor’s manual contains all the information that
an exhibitor needs to know in order to have a
successful participation in a particular trade show or
exhibition.
• It answers questions like “when is the ingress and
egress” and “how can I rent a table or plug in an
equipment?”
• It contains all the service forms, which include gate
pass, parking pass request, signage specs, exhibitor
identification card order form, lighting and electrical
outlet requirements, floor plan or booth layout,
ingress/egress forms or sheets for the list of items to be
brought in and out of the exhibition halls, etc.

9. Exhibitor’s
Manual
• The main objective of the manual is to make it
convenient for the exhibitors to coordinate logistics so
that they can focus more on doing business at the
exhibition hall.