Munir Ba proposes a project to create an online magazine focusing on different styles of fashion in different parts of London. The magazine will highlight both prominent London sites as well as lesser known "ugly" sides of London. It will include photos from fashion shoots at various locations around London captured with a DSLR camera or iPhone. The target audience is 16-24 year olds interested in fashion. Key locations that will be featured include St. Paul's Cathedral, London Bridge, Westminster Abbey, and various south and east London housing estates. Inspiration comes from similar online magazines that portray unique styles through creative photography.

1. PROPOSAL AND
RESEARCH
BY M U N I R B A

2. PROPOSAL
My idea is based around my last project. My last project was about a boy and a girl who
start liking each other but both of them being 2 different people, they both are very
different to each other in style. He is a skater boy and she is a girl who dresses average.
This is what sparked my idea in the first place I wanted my idea to be based around
different styles in London, I then went into more depth and wanted to focus on different
parts of London and how they are all different in fashion. I also want the sites I will be
taking my pictures at London sites but I am also going to be focusing on the ‘ugly’ side of
London which doesn’t really get any recognition. But I would really like to bring out
London fashion and how it has changed over time. I want to focus on how there is a style
that everyone has. I am going to be producing this into a magazine which is going to be
online, this is so I am able to add videos that I would have edited and uploaded on the
magazine if the persons would like to watch them.

3. SIMILAR PRODUCTS.
There are some magazines I have been looking at, I have been inspired by them and the
way they look to make my magazine as such. I feel like these magazines really set off a
vibe and this is the same I am trying to do with my magazine. In my eyes they seemed to
be very creative and all being similar but different in their own ways. These magazines
are available online and in live print.This is a
series of
crack
magazine’s
front pages.
http://crackm
agazine.net/
This is RWN ‘rewind’ magazine’s front pages. http://rwdmag.com/
This is Hype
magazines'
front pages.
http://www.t
hehypemaga
zine.com/

4. SIMILAR PRODUCTS
http://www.thefader.com/uk
This is also another magazine I have been
inspired by. Also because it focuses on people
you are familiar with. These are their front
pages.

5. TARGET AUDIENCE
My target audience is aged from 16 to 24 years old, young adults who may be in college
or even in university. This is for people with similar interests as me just like this project is
based a lot around fashion so I feel like these ages are very up to date with fashion and
creating their own as this is the prime age. I also would understand any common trends
as I am the same age, (18 years old). I also feel I would be able to understand their needs
and portray every type of fashion that is around at the moment as I go to Leyton sixth
form college there is a diverse fashion sense in this college also because there are
students from different areas attending college, East London and North London. I also
have friends who have different fashion styles, also follow different trends. Some follow
trends from a couple years back or something that may be trending right now.

6. MY LOCATIONS
The locations I will be using are going to be based around London, I will focus on the
London sites and the sites or areas in London which do not get recognised. I want my
photography to capture the fashion and the scenery, this way I will repressing two
interests instead of one.
https://www.stpauls.co.uk/SM4/Mutable/Uploads/generic_image/DP073155_8231538.j
pg
St Pauls Cathedral – this is a location I would
like to focus on because I feel like it looks
very intriguing, with this location in my head
I want to create a photoshoot with very
urban fashion style. I feel like bringing the
two together will work as they are both
opposites.
https://www.google.co.uk/search?q=st+paul%27s+cathedral&rls=com.microsoft:en-GB:IE-
Address&source=lnms&tbm=isch&sa=X&ved=0ahUKEwjp47Xt6MHTAhWnBsAKHSXRAqoQ_AUIBygC&biw=
1920&bih=962#tbm=isch&q=london+bridge+&imgrc=evynotNZFega7M:&spf=388
London bridge - I also want to use this
location because in London this is a very big
staple. I would like to bring this forward again
by taking pictures in front of it, when it is dark
so the lights can come out.
http://www.limitlesstravel.org/assets/28/Westminster-1.jpeg
Westminister abbey – this location is very interesting, I
really love its architecture. I want to use this because it
looks very traditional and vintage.

7. MY LOCATIONS https://s-media-cache-
ak0.pinimg.com/originals/dd/0a/08/dd0a08217985abfe862870f3eb861738.jpg
South London estates is another
location I would like to focus on as
these are seen as the ugly side of
London, they are not appealing like
other London sites but I feel like they
play a very cuticle role in the society of
London. I also am going to be
focusing on some estates in East
London as this is where I live. I wanted
to also focus on the West ham
stadium, in Upton park but that has
been to the Olympic stadium in
Stratford.
http://www.thefirstpint.co.uk/wp-content/uploads/2011/04/Heygate_estate.jpg
http://farm4.static.flickr.com/3347/3633748868_c4f99825df.jpg
http://sport.bt.com/images/moving-on-how-clubs-
have-fared-after-switching-stadiums-
136406012413803901-160510123303.jpg
http://i.imgur.com/Jq26T1w.jpg

8. THE EQUIPMENT I WILL BE USING
The equipment I will be using will be a dslr camera or either my iPhone camera as I am
going to only take pictures of my locations and photoshoots.