EVALUATION TASK 4 (WEBSITE)
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The document discusses research and planning for a website design project for an indie rock band. It describes researching other bands' websites for conventions, creating a practice website, planning photo shoots and communication with the band, shooting photos with a DSLR camera, editing photos in Photoshop, and including red colors and interactive elements to tie the website to the band's music videos and image. The goal was to present the band as real people while attracting their target audience of 25-30 year olds.
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EVALUATION TASK 4 (WEBSITE)
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The document summarizes the process of creating a website for a fictional band called Cigarettes After Sex. Research was conducted on band websites and how they promote their music and image. A test website was made for Drake to practice website design skills. Photos were taken of the band on a photoshoot. The photos were edited in Photoshop and used on the website, along with a gif and social media links, to promote the band's image and music. Color schemes and designs were chosen to tie in with the band's indie rock genre and image of being ordinarily dressed but with extraordinary music.
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The document describes the research, planning, construction, and evaluation stages of a project. New technologies were used at each stage:
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- Planning included creating a mood board and storyboard on paper and uploading photos digitally. An animatic was filmed and edited using a flip camera and iMovie.
- A Canon DSLR camera was used to film the music video, and Final Cut Pro for editing with effects and filters. PowerPoint was used to create print ads due to unfamiliarity with Photoshop.
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Media technologies q
Construction and research: The group researched similar music videos, websites, and digipacks before construction. They analyzed style elements and used online resources like YouTube and Google to inform their plans.
Music video: The group planned a classy R&B style video with bright lighting and clear backgrounds. They storyboarded using online tools and scheduled filming with online calendars. A Sony camera captured HD footage on tape for easy transfer to Final Cut Pro for editing.
Website: Analyzing other artists' websites informed the group's color scheme and style choices. They created the site using Wix for templates but switched to iWeb for customization. Photoshop edited images to look more professional. Videos uploaded to YouTube made
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The document discusses conventions used in a music video, related genres, and packaging like digipaks and advertisements. It notes conventions like close-ups, shots changing with the beat, and the artist singing. It also discusses using conventions from the pop/rock genre. The created music video uses conventions like clear performance/narrative distinction, prolonged artist shots, and a clear storyline. The accompanying digipak and advertisement also use conventions like images, names, and release details while emphasizing simplicity.
Evaluation question 4
The document discusses how new technologies were used at various stages of creating a music video project. In the construction stage, the director learned to use a Canon EOS DSLR 650d camera, applying knowledge of framing, angles, and settings. During filming, lighting was considered and adjusted based on time of day. In post-production, Final Cut Pro was used to edit clips, adding effects like slow motion. Photoshop edited the magazine poster and digipak. Research involved finding unsigned artists online and reviewing other music videos. Planning included storyboarding and looping audio in GarageBand. New technologies like SlideShare, Blogger, Prezi, SoundCloud, PowerPoint, and Photo Booth were used to evaluate
Media Evaluation - Question 3
The student received feedback on their music video and album packaging from peer groups and online audiences. The peer feedback was positive and praised the video's editing, camerawork, and matching of lyrics to visuals. Online comments also responded positively and noted the clear narrative and inclusion of indie music conventions. Feedback on the album packaging complimented its vibrant yet sophisticated indie-style design but suggested making the song listings more prominent and adding more visual interest to the back cover. Overall, the feedback was constructive and helped identify ways to improve lighting, transitions, and other creative aspects in future works.
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Media technologies were used in various stages of creating a music video. Final Cut Express was used to edit footage and construct layers synchronized to the music. Prezi was used to evaluate how the video used media conventions. YouTube provided inspiration from other videos, was used to share the final video to gain audience feedback. SurveyMonkey designed surveys to understand the target audience and gain feedback to improve. An HD camera recorded high quality footage for the video, while a smartphone took photos for promotional materials.
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Question4 media a2 coursework
The document summarizes the use of various iPhone apps in the three stages of creating an artist. In the research and planning stage, Instagram was used to find inspiration for the artist's style by looking at popular profiles. WhatsApp allowed the group to easily share ideas, photos, and schedule meetings. YouTube was analyzed to learn music video conventions. In the construction stage, WhatsApp was primarily used for scheduling. Finally, in the evaluation stage, WhatsApp was used to share blog addresses, photos, and videos.
Evaluation question 2
The document summarizes the creation of three media products - a music video, digipak, and magazine advert - to promote an artist. The products were designed to support each other through using consistent imagery from the music video shoot locations in London. Still photos from the video shoot were used for the print products rather than lower quality screenshots. Feedback confirmed the products effectively promoted each other and connected back to the music video through their shared London imagery and theme of a fun party atmosphere. While the video was most enjoyable to create due to working with others, the creator took pride in presenting the cohesive promotional campaign.
Evaluation question 4
The document discusses the various media technologies used at different stages of creating a music video.
At the research and planning stage, YouTube was used to research the music genre and conventions, find inspiration, and learn video techniques through tutorials. Playbuzz, UK Tribes, and YouGov were used to design and distribute an online questionnaire to gather audience feedback.
During construction, Final Cut Pro was used to edit footage and add effects like superimposition and speed/reflection adjustments. Picsart and Photoshop helped design packaging images.
Communication technologies like Skype, WhatsApp, Facebook, and Twitter supported collaboration and promotion. Presentation tools like Prezi, Emaze, and Slideshare were
Evaluation question 4 updated
The document discusses the use of new technologies in the production stages of a media project. It describes using a Canon DSLR camera to film footage and learn photography skills like adjusting aperture, ISO, and shutter speed. Final Cut Pro was used to edit footage, adding effects like slow motion. Photoshop edited images for advertisements and album artwork. Research involved finding artists online and reviewing past music videos. An animatic planned the narrative and Garageband edited audio. Various platforms like Slideshare, Blogger, Prezi, Soundcloud, and Powerpoint were used to present evaluations of the forms, audience feedback, and production process.
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The document discusses the process a group went through to create a music video and accompanying digipak for a class project. First, they analyzed other R&B music videos to get inspiration and ideas for concepts. They created a Prezi presentation to outline their treatment, which they presented to the class and uploaded online to get feedback. They learned how to use equipment like DSLR cameras to film their video. They edited the footage in Final Cut Pro and designed the digipak in Photoshop and Illustrator. Throughout the process, they used Blogger to organize their work.
Pt3 what have you learnt from your audience feedback
The feedback received helped improve the consistency and relevance of the designs for the digipak and website to the artist's genre. Feedback also suggested developing a concept for the music video that worked with and against conventions of the genre by focusing on the artist's origins and loyalty to friends. Editing feedback noted the initial cut did not flow well to the beat; adjusting to faster, more consistent pacing across locations improved the final edit.
EVALUATION: Question 4
The document discusses the use of new media technologies in the construction, research, planning, and evaluation stages of a music video project. During construction, the group used a Canon DSLR camera to film and a tripod, edited footage using Final Cut Pro, and designed packaging using Photoshop. Online research utilized Google, YouTube, Twitter, and SoundCloud. Planning involved creating presentations in PowerPoint and Prezi. Evaluation employed Adobe Premiere, Prezi, blogs, and PowerPoint to analyze audience response and relate the projects to conventions.
Question 4
The document summarizes how various technologies were used at different stages of producing media products. Blogger was used to organize research and keep information accessible. Prezi allowed research information to be presented in an engaging format. YouTube provided a platform to research conventions and target audiences. PowerPoint and Word were used in the planning stage to storyboard, create schedules, and templates. Canon DSLR cameras captured footage and iPhone took supplementary shots. Photoshop edited still images and created marketing materials. Final Cut Pro and iMovie edited video clips.
Media evaluation 4
The document describes the research, planning, construction, and evaluation stages of a project. New technologies were used at each stage:
- Research was conducted online using Google Chrome, Safari, YouTube, and music magazine websites to learn about conventions and target audiences. Research was posted to a shared blog.
- Planning included creating a mood board and storyboard on paper and uploading photos digitally. An animatic was filmed and edited using a flip camera and iMovie.
- A Canon DSLR camera was used to film the music video, and Final Cut Pro for editing with effects and filters. PowerPoint was used to create print ads due to unfamiliarity with Photoshop.
- Evaluation methods included a Prezi
Evaluation question 4
The document discusses the various media technologies used at different stages of creating a music video.
At the research and planning stage, YouTube was used to research the music genre and conventions, find inspiration, and learn video techniques through tutorials. Playbuzz, UK Tribes, and YouGov were used to design and distribute an online questionnaire to gather audience feedback.
During construction, Final Cut Pro was used for video editing, effects, and transitions. Picsart and Photoshop helped design packaging materials.
Presentation tools like Prezi, Emaze, and PowToon were employed at the evaluation stage to engage readers and incorporate images, while blogs on Blogger tracked progress and Slideshare published presentations online. Social
EValuation question 4
This document discusses various digital technologies used at different stages of creating a music video project. It describes how blogger was used to document the research process, posting findings and construction updates. YouTube and SoundCloud were used to research songs and artists, while Prezi, PowerPoint and Photoshop were employed for planning and presentation. During construction, a DSLR camera, lighting and editing software like Final Cut Pro were utilized. Challenges around filming conditions and corrupted files were overcome. Overall, digital technologies enriched the project presentation and engagement at each stage.
Eval 1 - Digipak/Magazine Advert
This document compares the elements of the created digipak and magazine advert to conventional examples of those media. It finds that most elements conform to expectations, such as including the artist, song names, and parental advisory labels. Some unconventional aspects are using black and white photography throughout and a landscape orientation for the magazine advert. The goal was to both meet audience expectations for these products while also creating uniqueness that reflects the artist's style.
Personal evaluation powerpint
Travis Kerslake discusses how he used various media technologies throughout the creation of his music video portfolio project. He explains how he used a Facebook group to communicate with his group members. He also discusses the cameras, tripods, and lighting equipment used during filming to achieve the desired aesthetic and professional quality. Kerslake emphasizes the importance of color in his projects and how he matched the color schemes across his music video, website, and packaging design.
Kings Of Leon Evaluation
The document discusses the production of a music video for the Kings of Leon song "Use Somebody" as a class project. It summarizes how the video challenges conventions of real Kings of Leon music videos by including a narrative, while maintaining similarities in band portrayal and style. Feedback on the video was mainly positive about the narrative and band performance. New media such as Google, YouTube, cameras, and Photoshop were used extensively in the research, planning, construction and evaluation of the project.
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In what ways does your media product use, develop or challenge forms and conv...
In what ways does your media product use, develop or challenge forms and conv...
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Pt3 what have you learnt from your audience feedback
Pt3 what have you learnt from your audience feedback
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EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock products. Some conventions that were followed include using midshots of the singer in the video, plain white backgrounds on the album art, and relaxed clothing in photos. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving graphic to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
EVALUATION TASK 1
The document discusses how the media product uses and develops conventions of the indie rock genre. It analyzes several elements of the music video, digipak, and website and compares them to real indie rock examples. Some conventions that were followed include using midshots of the singer in the music video, plain white backgrounds on the album art, and relaxed clothing on the website gallery. Some conventions that were challenged include using a single color theme, editing faces together on the album art, and adding a moving GIF to the website homepage. Overall, it both accepts some genre norms but also puts its own spin to develop and challenge expectations.
Media evaluation
The document provides an evaluation of a media product created by the author. It discusses how the product used conventions of real indie music videos by including live performance scenes and linking the narrative and performance. Feedback was positive overall based on 350+ YouTube views and focus groups. Areas for improvement included adding more shot variation and movement from the band. New media technologies were crucial in all stages of research, production and evaluation. Synergy between the music video, poster and CD cover was created through consistent themes.
Question 2 evaluation
Media Studies A2 music evaluation question 2: How effective is the combination of your main product and ancillary texts?
Presentation evaluation 1
The document summarizes a student media project creating a music video for a fictional girl band called Scarlett Divas. It discusses how the music video uses conventions of real R&B girl bands but also challenges some conventions through the costumes and portrayal of men. Audience feedback on Facebook and YouTube was positive overall, particularly praising the choreography and costume changes. New media technologies like Google, YouTube, Photoshop and Final Cut Pro were used for research, planning, editing and evaluation stages of the project.
Draft Script - Tara Rendell
This document discusses Tara Rendell's process for creating a music video for an indie artist. In the planning stage, Tara researched conventions from other indie music videos, such as using filters that drain color. For her own video, Tara challenged some conventions, like avoiding long pans in favor of cuts that match the beat. Feedback was positive about shot variation and editing to the beat. Areas for improvement included ensuring lip syncing matched. Throughout the process, Tara used various media technologies like WordPress, Final Cut Pro X, Photoshop, and web 2.0 platforms.
Final Presentation
The document discusses the production of a music video by Scarlett Divas for their song "No Scrubs". It covers various aspects of production including research, planning, filming, editing, and evaluation. New media technologies played an important role throughout the process, from initial research online to editing the final video using software like Photoshop and Final Cut Pro. Audience feedback was positive and helped improve the video, especially by adding more cuts during the chorus. The combination of the video and ancillary materials like the poster and album art created a unified brand identity for the girl band.
Question 2 media studies
The document discusses the creation of media products to promote a fictional band called Autumns Abandoned. Key points:
- The creator wanted continuity across a music video and ancillary texts using color as the main link. They took inspiration from Andy Warhol's pop art style and use of vibrant colors and close-up shots of lips.
- The music video and digipak for the band's CD incorporated bright colors and close-up shots of the band members' lips to make the band recognizable and link the products together.
- Various elements like the logo, colors, and shots were included across the music video, website, social media, clothing, and digipak to advertise the band and
A2 Media Studies - Evaluation
This document discusses the pre-production process for a music video project merging dubstep and hip-hop genres. It describes researching existing music videos in these genres. A storyboard and shooting schedule were created, and potential locations were scouted. Permission was sought from the artist who created the instrumental track to use it for the project.
Task 1
The document discusses conventions used in a music video and related media products to promote a fictional indie rock band. Specifically, it discusses using:
- Close ups and a "grungy" style to promote the band's image through their performance in the music video.
- A narrative element involving a fight scene to engage audiences and create an image of the band as "rebellious" and "dangerous."
- Artistic camera techniques like handheld shots to match the style of similar indie bands.
- Symbolism using light bulbs and trees throughout the video and other products to represent the band's quirky and mysterious nature.
- A lead singer as the "front man" in the video, website
Conventions of real media products media
The document discusses how the media product uses and develops genre conventions of real media products in the indie/alternative genre. It analyzes the conventions used in websites, digipaks, and music videos of similar artists like Nirvana, The Killers, Arctic Monkeys, and compares them to the media product. The product challenges some conventions like showing the band on the homepage, but develops most conventions like using simple color schemes, capitalized titles, and dark lighting to connote mystery and intrigue audiences.
Presentation
The document summarizes a student's media evaluation project creating a music video for a fictional girl band called Scarlett Divas. It discusses how the music video uses conventions of real R&B girl bands but also challenges some conventions. Audience feedback was positive and suggested adding more cuts during the chorus. New media technologies like Google, YouTube, Prezi, Photoshop and Final Cut Pro were used for research, planning, construction and evaluation.
Evaluation task 1
The document discusses conventions in media products and how the student's project uses, develops, and challenges conventions of the indie alternative genre. It analyzes the conventions used in the student's music video, album artwork, and website. For the music video, conventions from other artists like setting, costumes, and facial expressions were developed. The album artwork and website similarly developed conventions from other indie bands while also challenging conventions through stylistic choices. Overall, the student aimed to represent the indie alternative genre and their band's image through strategic use of conventions.
Evaluation task 1
The document discusses conventions in media products and how the student's project uses, develops, and challenges conventions of the indie alternative genre. It provides examples of how conventions were implemented in the student's music video, including using a dark underground set inspired by Imagine Dragons, incorporating instruments as props, and having models with dark makeup. It also discusses conventions used in the digital album packaging and website, such as listing song titles on the digipak and including a background video on the website homepage. Overall, the document aims to demonstrate how the student incorporated typical indie alternative conventions while also putting their own creative spin on some conventions.
Evaluation 2 & 4
The combination of the music video and ancillary materials like the poster and album packaging is effective in conveying the message and style of the indie genre. The poster features an actress from the music video to promote curiosity about the band and music. The album packaging continues the visual theme of the poster to make the products clearly connected. New media technologies like Final Cut Pro, Photoshop, social media, YouTube and message boards were used in planning, research, production and evaluation.
Evaluation
The document discusses a music video created for an indie band called The Wolvves. It summarizes the following:
1) The music video was created in the style of a video diary or documentary to promote the band. Shots were handheld to give it a homemade, authentic feel.
2) Research on similar indie music videos informed the style and composition of the video. Conventions like close-ups, performances, and behind-the-scenes footage were used.
3) Audience feedback helped improve the video by adding more off-stage footage and varying shots to avoid repetition. Shots were manipulated to better match the tempo of the music.
Eval question 1
The document discusses how the media product conforms to and challenges conventions of real music videos and the alternative rock genre. It follows conventions such as showing the relationship between the music and visuals, using close-ups of the band members, and choosing a gritty, abandoned location. However, it chooses not to focus on the relationship between lyrics and visuals or use a narrative concept to instead emphasize the band's musical skills. The document also discusses how the designed digipak and magazine advertisement conform to conventions like including lyrics but develop them by printing the lyrics under the CD rather than in a separate booklet.
Question 2 media studies- Evaluation
The document discusses the creator's process for developing interlinking media products to promote an indie rock band called Autumns Abandoned. Key elements like color, shots of lips, and individual band member colors were carried through the music video, digital packaging (digipak), and website. Flirtatious eye contact shots from the music video were also featured on the digipak cover. The goal was to create a recognizable style and build recognition of the band across all products. Social media was also utilized to further promote the band's content.
Advanced portfolio evaluation2
The document summarizes a group project to create a promotion package for a new album, including a music video, CD cover, and magazine advertisement. The group chose an electro/baseline genre and targeted an audience of 18-24 year olds. They developed the media products using conventions like bright colors from music videos they researched, but also challenged conventions by using unusual backgrounds and animation in the video. Feedback indicated the products effectively linked through consistent imagery, fonts, and colors, though could be improved by linking the elements more closely. The group learned about audience tastes and used various media technologies in planning, research, construction and editing.
Evaluation studded roses
The student created a music video and accompanying marketing materials for a fictional girl band.
For the music video, she researched conventions of the genre and incorporated elements like quick cuts, split screens, and matching visuals to lyrics. Feedback suggested adding more fast editing and "mise-en-scene."
Accompanying materials like a digipak and poster reflected the video's color scheme and incorporated roses as a motif. They included necessary information like the record label.
New media like Final Cut Pro, Photoshop, blogs and social media were used for construction, research, and gathering audience feedback.
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EVALUATION TASK 1
This document analyzes how a media product for an indie rock band uses, develops, and challenges conventions of real indie rock products. Specifically, it examines the band's music video, digipak, and website compared to those of similar bands. While some conventions are followed, such as camera shots and fonts, conventions are also challenged, like the extensive use of the color red throughout the music video and combining band members' faces on the digipak cover, which creates a sense of mystery not seen elsewhere in the genre. The document provides examples to support how the media product borrows from, improves on, and innovates beyond typical conventions.
EVALUATION TASK 4 (DIGIPAK)
The document discusses planning and production for a digipak album cover photoshoot. A Canon DSLR camera was used along with four ceiling-mounted lights to shoot band photos against a black background, creating contrast. The lighting was positioned so the band members' faces were half-lit and half in shadow, appealing to their target indie rock audience who prefer mystery. Photoshop was used to cut and rearrange faces from multiple photos to further obscure identities, mimicking bands like Arctic Monkeys. Legal stamps were added to make the final cover look professional.
EVALUATION TASK 4 (DIGIPAK)
We shot a band with a Canon DSLR camera to achieve high quality images that would appeal to our target audience. Four ceiling-mounted lights provided natural lighting that made the band stand out against the black background with contrast. During production, the camera's detail and focus allowed the band to stand out from the otherwise dark background in close-ups. In post-production, we used Photoshop to cut and rearrange the band members' faces, creating mystery behind the band consistent with research on similar products and bands that hid members' full appearances. Legal stamps were added to make the cover look professional and appeal to our older target audience.
EVALUATION TASK 4 (DIGIPAK)
We shot photos of a band with a Canon DSLR camera to achieve high quality images that would appeal to our target audience. Four studio lights were used and positioned the band members against a black background with half their faces lit to create mystery. During production, the camera's detail and focus allowed the band to stand out. In post-production, the faces were cut up and rearranged in Photoshop to further obscure identities, mimicking techniques used by bands like Arctic Monkeys to maintain mystery. Legal stamps were also added to make the cover look professional.
EVALUATION TASK 4 (DIGIPAK)
We shot a band for a digipak using a Canon DSLR camera and four ceiling-mounted lights to provide natural lighting and make the band stand out against the black background. During post-production in Photoshop, we cut up and rearranged the band members' faces to create mystery about their identities, following research that indie rock bands prefer not showing their full faces. Legal stamps were also added to make the final product look professional and appeal to our target audience.
MAIN IDEA TREATMENT
Three old men sit in a white room watching multiple TVs that display a band's performance. The camera enters the TV screen to show the band. It then exits back to the old men where a small child is seen strapped behind the TVs, becoming thinner as their energy fades throughout the music video while tangled in wires.
BACKUP IDEA TREATMENT
This document outlines a three-part music video idea called "Giving It All - Bondax". The first part features a dancer performing an intense ballet routine in a black studio with purple water and chalk. The second part shows two female DJs dancing casually around a purple lit cube in the studio. The third part is a lip sync performance by a female singer in front of a white wall, with a faded projection of the first dance routine behind her and purple lighting.
Evaluation 3
Columbia Pictures would be well-suited to produce and distribute the thriller film as a full-length movie. Columbia Pictures specializes in action and thriller genres, similar to the film's two-minute opening. They have a history of producing successful thrillers like Salt, Identity, S.W.A.T., and Angels and Demons. As one of the major Hollywood studios, Columbia Pictures has the resources and experience to widely market and distribute the film to target audiences of 20-30 year olds.
Evaluation task 1 (1)
This document compares the opening scene of a student-created thriller film to several established action/thriller films and a video game to highlight how it develops and challenges genre conventions. It analyzes similarities in strong female leads, editing techniques, costumes, violence and action scenes between the student film and films like Salt, Kick Ass, and Hanna. While it shares some conventions like athletic fight scenes and twists, the student film subverts expectations by revealing its female lead is the antagonist and having less comedy than Kick Ass. The analysis is used to understand how the student film fits into and pushes the boundaries of the thriller genre.
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EVALUATION TASK 4 (WEBSITE)
- 9. RESEARCH AND PLANNING I found from my research that I did using Google, that it wasn’t consistent whether the band was on the website or not. It tended to vary. However, the photos were not sexualizing or selling the band which would mean the bands were synthetic according to Negus. The bands that were on the front of their websites tended to have blurry photos or they resembled a sense of brotherhood and friends rather than selling their products. I found that on the most part the band were not featuring on the front of the website but were present further down. We used this idea when creating our website.
- 10. RESEARCH I did some research into why bands actually use websites. I found that it was mainly to sell their products whether that be an album, single or merchandise and concerts. It all seemed to be the same. However, I also found that the websites were similar to the music videos and digipak. I found this was so their audiences could relate to each of the products and be able to recognize them. With all the bands I used to help me on this post. For example One Direction, I found that Negus’ theory was the same for each of the three products. One Direction is of synthetic ideology in all three of their products : website, digipak and music video
- 11. RESEARCH AND PLANNING In order to be absolutely confident when it came to creating our website for the band. I did a test run for which I created a website for the hip-hop artist Drake, without previously looking at his website (NEXT SLIDE HAS PHOTOS OF WEBSITE). The software I used to create both the practice website and the band’s website was WIX. WIX is an easy to use website creator software in which has templates which can be selected depending of the genre of your artist. This makes it a lot easier to fit everything that needs to be on the website on there. However certain things do need to be changed
- 12. PRACTICE WEBSITE I CREATED
- 13. PLANNING In order to make sure that the band arrived on time and knew the location of the photo-shoot. I created a Facebook group in which we could all communicate. This meant that everyone responded quickly due to everyone having the app on their phones as well as finding a good time for everyone involved. We knew that we wanted the band to feature somewhere on the website. As according to Dyers’ theory the band needed to come across as being present yet simultaneously absent. We took the paradox on board and didn’t use the band’s faces on the front of the website as the band according to Negus’ theory are of organic ideology. However, we used them in a gallery of photos further down the website showing that they are present, as well as creating a sense of closeness with the band and the target audience which helps to build a strong fan base.
- 14. PRODUCTION We used a Cannon DSLR to shoot the band. On the next slide are some behind the scenes photos from the photo shoot. We decided to use as natural light as possible to help convey the right star image of them being ordinary with their appearance on the website yet their music is extraordinary. Coco (an A-level photography student) helped us to set the band up in the right way as well as helping us to work the shutter speed and use the focusing wheel on the lens of the camera. This meant that are photos are of a better quality than if we were on our own having to work out how to use the camera. We also used a set of red headlights which gave a red tint to the photos. Red has been used in all three of our products, therefore this helped to link the website with the other two products.
- 15. PRODUCTION We started by taking some wide shots of each member of the band. We then did close-ups on each band members face. Then finally did a few group shots. We found this particularly difficult as the boys kept joking around with each other. However, we did manage to get a few usable ones (as can be seen in the next slide)
- 16. GROUP SHOT FROM THE GALLERY ON THE WEBSITE
- 17. POST PRODUCTION We used Photoshop to edit the photos. A GIF was used on the first page of the website, this is an interactive way of visually attracting an audience. This made the band appear modern and up to date with technology, therefore appealing to the 25-30 year old target audience. Photoshop was also used to help enhance the red and worn effect on the photos. This was to carry on with the theme that we had started in our music video with the red coloured lights. This has helped to tie the products together.
- 18. POST PRODUCTION
- 19. POST PRODUCTION The idea of the red also helped to create the band as being “artsy” and “indie” which works well with the genre conventions of an Indie Rock band. Red is a colour that has close ties to passion. The band are passionate about their music and seeking a change in what is wrong in their society (seen in the music video) therefore we thought that red would be a fitting colour to include in the website also.