The document discusses research and tools used to create a music video for a rock genre artist. Search engines and YouTube were used to research rock music videos, their common elements, and audience feedback. Social media was also found to be important for artist promotion. Photoshop and Adobe programs were used to design graphics for the website, digipak, and to edit the music video. Various filming equipment including DSLR cameras, tripods, and lighting fixtures helped capture high quality footage for the music video.

1. By Rebecca Bradley
EVALUATION 4

2. RESEARCH
• From the use of search engines such as Google, Wiki and more this helped me to get a wider range of
information on what the genre ‘Rock’ is all about and what it contains.
• Search engines helped me research into Rock Music Videos what they contain, a certain theme etc. From
this I picked up that many Music Videos of this genre contain and tend to be performance based, showing
who the artist is and what they are all about. Therefore selling the Artist as well as the track. – Star Appeal
Goodwins Theory.
• Furthermore It helped me into finding out about all the different genres of rock itself and how they vary from
one to another, what different target audiences they attract and mostly into what different styles of costume
and makeup they contain or have an interest in. This helped me find out what costume my Genre of Rock
was like so that therefore in the future when I came to make my main product I knew how to dress my
characters in a certain way to attract the right target audience.
• Again search engines allowed me to research into my genre because I could go on different Social media
websites and find out more information about these artists, research into their own websites and what they
include and furthermore what digipaks include of. This helped me because when coming to create my own
website and digipak I new what needed to be included to achieve the best outcome in attracting my
audience, having the right features and options. It also helped me when creating my digipak as I new what
feature's it needed to contain such as copyright labels, record label's, artist images and furthermore
graphics and editing techniques they used to attract their audience.

3. YOUTUBE
• Youtube helped me throughout my work in various different of ways. One example being
through my reseaching progress I used YouTube to look into different types of Music
Videos of artists of the same genre as mine. This allowed me to get a wider range of what
was needed to be included in my music video to show my genre and attract audience
attention. Furthermore comments on YouTube under artists music videos uploads helped,
as I was reading into other peoples Feed Back and what opinions they had to certain
things featuring in their music video. This then gave me more of an incite to what the
audience enjoy within this Rock Genre.
• You Tube also helped me when I was coming to upload my own work so that I could share
it on my Website I had created for my artist or to share on my blogger I have been
updating throughout my progression. YouTube helped because I was able to upload
videos of audience feedback and questionnaires to get an embedded code to then share
on my blogger and then later on annotate.

4. • Here is an example where real feedback into other artists work helped me into learning
more about what the audience liked and disliked in a music video and furthermore what
they expect to see. For example editing techniques, the bands performance or the music
videos narrative/storyline.
Audience comments to royal
Bloods Music video for ‘’Come
On Over’’

5. SOCIAL MEDIA
• Throughout my progress of coming up to my main product I realised how important and
how much social media had an impact. For example, artists using social media to promote
their band and their music, but this wasn’t just through one social media website it was
through many different ones using a range of different media. Such as Facebook and
Twitter for live artist updates and comments, Instagram and Tumblr for artist images and
videos.
• All these social media networks are available for the audience to follow and share what
the artists are updating which then increases the artist audience and with them sharing
their ‘posts’ the audience are then promoting that artist.

6. ADOBE AND PHOTOSHOP
• Another two main media products I used were Adobe and Photoshop, these two programs allowed me to
edit and produce products for my music video, website and digipak as they both contained many different
options and tools for me to create different effects and link everything together with a certain theme and
most importantly to my artist and their genre.
• Photoshop helped me because I was able to create a significant logo for my artist, something for the
audience to recognise the band by. This logo then featured on my website and digipak so that they could
see the connection between them both. Furthermore I set the logo as my background on blogger to show
the link between my process and my final products, making sure that all my products followed by a certain
theme and genre.
• Photoshop is also where I created my digipak for my artist, which allowed me to use a various range of
different tools to create effects. One’s being ‘Liner Burn’ and ‘Opacity’ which allowed me to layer images
over one another and then once selecting this tool or adjusting this tool you were able to see them both
merging into one another, creating the same effect and link towards my music video.
• Adobe Premier was where I created and edited my music video, again this allowed me to add effects and
techniques into my work to enhance the video footage and changed the way the audience viewed it. For
example layering video footage over one another on the timeline and selecting ‘screen’ under ‘effect
controls’ so that they played over one another, allowing you to see both footage at the same time, just like
my images on my digipak. Adobe also allowed me to colour grade my music video, ensuring that I got a
professional finish, furthermore making sure that it linked back to my artist and theme as colour grading my
final product allowed me to enhanced the artists genre. For example increasing the contrast between light
and dark areas of the footage which exaggerated the tone and atmosphere of the narrative and genre.

7. TOOLS
• Different media products such as; Slide share, tube chop and Prezi allowed me to present
my findings and research into my Genre and my Genres artists in different and more
technical ways so that on my blog you could see clearly what I was trying to communicate
across and show. Tube Chop was a favourite of mine as when I was analysing into
different Artists and looking into their music videos, If I liked a particular part or effect that
this artist had used I could chop the music video down to those few seconds that I was
describing so you could see a clearly what I was trying get across. This also helped me
because I could narrow down my research and get straight to the point, so that when
looking back through my research when coming to create my music video I could see and
clear connection where I had got my initial inspiration from.
• Slide Share and Prezi were also create ways to present my work on blogger in a creative
way instead of it being simple images and texts, therefore through these media products I
could show my genre through use of theme, video links and annotation into more
creativity and detail. Again this was helpful from when I wanted to look back through my
research as they stood out to me when going through my blog and became useful when
video links and images were connection to them.

8. • Wix was where I was able to create my artists website. Wix allowed me to create an accurate
and professional looking website as it contained many different tools and attachments that you
could add or create yourself.
• Wix allowed me to link up social media websites that I had created for my artist, making the
website look more realistic for the audience to enjoy and have an easy access to all of the
artists media. I created these links as Wix provided me with different buttons containing logos
for each different social media website. All I had to do was connect the button to my social
media websites through a link.
• Wix also allowed me to create a website that matched my theme and genre, as you could
create your own pages, using different colours to what ever you had chosen. Furthermore it
allowed me to have a choice into a different Font so that I could increase the connection
between my artist and the genre. I was then able allowed to add artist images in different
effective ways instead of just placing the image onto the back of the website page. Wix allowed
me to choose graphics such as photo booklets, swiping motions or grids. This just gave my
website more of a professional look, which displayed my images in more of an effective way.
• I found Wix very useful as it was easy and clear for me to use. It allowed me to add all the
features I wanted to add from being influenced from previous research into other artists of my
genres websites. For example, Merchandise, Artist Images, Social Media, Band Updates and
most importantly the theme of the website which is hat would attract the audience and keep
them on-line.

9. FILMING - TECHNOLOGY
• Other media products such as the filming equipment that was available for us to use were
extremely helpful as after all the research and planning was done and into place it was now
time to film. From having a wide range of information into the artists genre, what their music
videos included the technology that I used allowed me to enhance those techniques and
outcomes within my main product – the music video.
• I used a wide range of technology to ensure I got the best outcome that I could which included;
Cannon DSLR Recording cameras, Tripod and Light fixtures and filters to highlight and change
the videoing footage while filming, just like on live performances on stage – which was great as
it was related to my genre!
• The cameras allowed me to get great quality footage to that my final product was at a strong
quality. Furthermore the cameras were also able to connect to the tripods so that we could get
fixed still shots as well as movement. They also were able to attach to the light fixtures so that
when filming close ups the lights would be attached to the top of the camera shining onto the
subjects face creating a stop quality image and creative effect. The light fixtures especially
helped when filming the narrative as it was in the evening so therefore their was a worry that
the quality of the footage would be effected. Using the light fixture just added that extra amount
of light, lighting up the area in which was filming which stopped us from getting low quality
footage.