The document discusses planning and production for a digipak album cover photoshoot. A Canon DSLR camera was used along with four ceiling-mounted lights to shoot band photos against a black background, creating contrast. The lighting was positioned so the band members' faces were half-lit and half in shadow, appealing to their target indie rock audience who prefer mystery. Photoshop was used to cut and rearrange faces from multiple photos to further obscure identities, mimicking bands like Arctic Monkeys. Legal stamps were added to make the final cover look professional.

2. FINAL PRODUCT (DIGIPAK)

3. RESEARCH AND PLANNING

4. We again used a cannon DSLR to shoot the band. This was so that the quality
of the shots were of high standard in order to attract our target audience.
We used four Thomas Cyc lights attached to the ceiling of the studio for the
lighting. This meant that the lighting was quite natural but made the band
members stand out against the black background creating a contrast. For
my research we found that due to the band being Indie Rock according to
Negus’ theory they would be less likely to show their faces, therefore we
positioned the characters in such a way that half their faces would be lit up
whilst the other half was in the dark. I think this majorly appealed to our
target audience as they would be attracted to the mystery of the band. For
example, when I was researching I found this photo of the arctic monkeys. It
is hard to see their faces due to the darkness of the art and its mysterious
as we cant obviously make out the people in the band. We used this photo
as part of our idea for the digipak
PRODUCTION

6. PRODUCTION
The cannon camera was able to capture the quality that another camera wouldn’t. This was
especially important in the close ups. Detail and focus was needed so that the band
stood out from the otherwise dark background
This edited photo is from our third draft of our digipak. The close ups are from using the Cannon
camera. As can be seen the quality of the images are very high which is what was needed in order
to pull this off.

7. POST PRODUCTION
We used Photoshop to cut up the images we had taken of the band and
rearrange the face using all four of their images. This is to create
mystery behind the band, you know how many there are but you don’t
know what they fully look like which works with Negus’ theory as well
as when I did my research into similar products, bands like The Arctic
monkeys had now sign of their faces on their website or most recent
album.

8. POST PRODUCTION
Using Google we found the legal stamps that are to go on our album cover
this then makes the cover look professional and therefore appeals to
our older target audience as they appreciate high quality as stated
previously when I wrote about the way in which we shot the music
video