The document discusses what the author has learned from completing a preliminary task and creating a full media product. Specifically:
1) The author learned about positioning models, camera techniques, Photoshop skills, target audiences, and sentence structure for different media types.
2) Completing the preliminary task taught the author about using high quality images, deciding the target institution, and designing an effective masthead.
3) In creating the full product, the author applied lessons on following media conventions, using inspiring words, effective color palettes, and featuring a model from the target audience.