The document summarizes an evaluation of a media product created by Matthew Collins. It discusses how the product both uses conventions of real magazines, such as including a title, but also challenges conventions by placing the picture and text in non-traditional locations on the page. The product represents the social group of people interested in casual and indie music. It would likely be distributed in magazines, local papers, or shops targeting an audience of mixed gender between ages 13-19. Through creating the product, Matthew learned skills using design software and techniques like camera angles and shots. He also learned the importance of leaving white space in the layout rather than overcrowding the page with text boxes.