The document evaluates a media product created by Matthew Collins. It summarizes that the product is somewhat conventional as it includes a magazine title at the top but unconventional because the model photo is on the side of the page rather than in the middle. It also challenges conventions by placing writing in different areas of the page rather than all together. The product represents the social group of casual music fans interested in indie music through its genre focus and photos/colors. It could initially be distributed as a magazine pullout, local paper insert, or free shop magazine. The target audience would be mixed gender aged 13-19. The creator learned about using the Fireworks software as well as camera angles and shots.