The document discusses various tools used in constructing a product including the brush tool for creating a masthead when a custom font could not be used, lasso tools for selecting objects with the magnetic lasso being most useful, and type tools for creating all text except the masthead. It also mentions using the color sample tool to maintain consistency with three house colors, the crop tool for sizing images and removing undesired parts, and shape tools for planning layouts and creating boxes for text and image backgrounds.