Evaluation Question 2 for A2 media studies

1. Evaluation Question 2

2. Final promotional package
Here is my final promotional pack
with a link to the in the blog post

3. Continuity
● I feel that my package fitted well together with the use of the
images from the video for my print advert and digipak, and this
gives the idea of an iconic image that is memorable to the viewer.
● Other than having images from the video I also used the same
fonts across designs as well as using the same colour styles, and I
feel this also helped to create a brand identity.
● I feel that continuity could be improved with the images using the
same filter colour that we used in the music video but this would
have removed lots of colour from the pack making it bland and
quite boring.

4. Audience
● From my audience feedback about improving
my product they felt they needed a link back to
the performer of the video and this helped
improve the continuity of the product.
● There feedback on my fonts wasn’t helpful as
they just liked it, giving no constructive criticism
or telling me if I could change it to something
else to better fit the design overall.

5. House style
● Fonts used for my print promotional pack was Microsoft Sans Serif
Regular, using the same white (code ffffff) with black (code 000000)
continuing the same colour scheme throughout my design.
● Using the same style of colours style with quite natural and rural
colours, but the continuity could have been improved using the same
colour code for all of the images.
● The visual theme for all of the images used is similar with the
outdoors visual with shots that were used in the music video with
nobody in them.

6. Brand image
● Brand image is important and to improve the
brand image for the group I have had to use an
image of the performer to ensure that the
viewer knew who the album was from.
● I also feel the use of the same fonts helped give
a brand image as it helps create a memorable
design for the group with a font that is different
from the regular.

7. Brand image
● Brand image is important and to improve the
brand image for the group I have had to use an
image of the performer to ensure that the
viewer knew who the album was from.
● I also feel the use of the same fonts helped give
a brand image as it helps create a memorable
design for the group with a font that is different
from the regular.