The document discusses how the creator of Soundwave magazine addressed and attracted their target audience. They took design ideas from Kerrang! and Rocksound magazines, which have a similar audience. Elements copied included the masthead, white background, side advertisements, and placing the main feature artist prominently on the cover. Headings and sections were also styled similarly to mainstream magazines. The goal was to create a layout that was easy to navigate while still looking professional.
Looking and reading through Andrew Goodwin's theories on making a music video I decided to test how many could be applied across the field. I used Good Charlotte's song 'The River'
2. SIMILARITIES –
-MAIN HEADING - WHITE BACKGROUND IMAGE
-BANNER AT THE BOTTOM - SIDE ADVERTISEMENT
- MAIN HEADING OVER THE IMAGE
- BARCODE AND MAGAZINE INFO
3. I have taken my initial design ideas from Kerrang! And
Rocksound magazines that have a similar target audience to
Soundwave
The masthead is similar to the ones featured on K and
Rocksound. I felt that Rocksound’s name particularly was one
easily remembered so decided to follow suit.
I used the effect that less is more and coupled this with a white
background. I did this by using columns at the side of the page
so that the main focus was drawn to the image in the centre. I
feel I have adapted this technique on my own media product well
because it still manages to look professional with not a lot on it.
Similar to both of my research magazines K and Rocksound I
decided to put the main feature artist in bold and central on the
page. This would attract the onlooker and act as the most
interesting feature.
Finally; similarly I used the heading of the feature article on the
front of the magazine to act as a further advertisement on the
feature article.
4.
5. I chose to take components from Rocksound and from Kerrang!
Magazines in the layout and the features that appear on the page.
I also used the same headings and sub headings that appear on the
regular contents pages like ‘features’, ‘win’ and ‘reviews’ these are all
features of a mainstream magazine.
When it came to the colour scheme again I found that K’s magazine
often looked incredibly busy and it was hard to distinguish pieces
however when I looked through Rocksound’s the minimalist approach
worked for them but still having a lot of imagery on it.
When adapting the research pieces I decided to adjust the layout so that
the reader had a chance to digest all of the page and not just be drawn
to either ‘features’ or any other head articles.
I felt that breaking up the white and black with soft pink adds small
colour and keeping the colour theme running over from the front cover.
Finally on my contents page I used small numbers on the pictures that
coincide with the numbers down the contents page columns. In the same
soft pink which add a small injection of colour.
6.
7. Audience suggested that the most popular acts
were pop/rock which is represented with a rebel
like theme that is dark and have a large star
performer based image.
I tried to replicate this on my double spread
using a contrasting colour on a plain background
to add a theme of fun and live music.
I think that the two photos go together well
because they are different in the theme of
colours and represent a fun side as well as their
musical side.