The document discusses ways the author attracted and addressed their audience for a magazine on electronic dance music (EDM). Some key methods included using popular colors of yellow and blue on the cover, charging £3 as requested by the audience, featuring names of popular artists, including images of festivals, concerts, and EDM merchandise, and using terminology and language common in EDM culture and among young readers. The author aimed to design the magazine following conventions of the music magazine genre to appear high-quality and professional to the audience.