The document discusses the use of new media technologies throughout the stages of creating a music video. YouTube was used in the early planning stages to find inspiration and define the look and feel. YouTube and Vimeo were used for distribution, though the video was later blocked on YouTube. Blogger was used to keep a record of research and planning. The video was filmed on an iPod Touch for its portable camera. Adobe Premiere Pro was used to edit the video and adjust lighting, with Google used to find tutorials to learn the software.

2. QUESTION 4
0 How did you use new media technologies in the
construction and research, planning and evaluation
stages?

3. NEW TECHNOLOGIES…
0 I used new technologies throughout each and every
stage of creating my music video and ancillary texts.

4. YOUTUBE & VIMEO
0 Web 2.0 was a key player and I used YouTube for the very first and last
stages of production, as I was able to find many music videos and
animations similar to what I wanted to achieve. This helped me define
the look and feel of my music video by finding out the conventions of
indie music videos, and this was the website where I first found the
video ‘Bedshaped’, which was the biggest inspiration for the style of the
music video.

5. YOUTUBE & VIMEO
0 For the distribution stage, I originally employed
YouTube once again to upload the final music video
onto the Web, but the video was later blocked by the
website. Another video sharing website, Vimeo, was
then used to upload the video.

6. BLOGGER
0 I used Blogger to keep a record of all my research and
planning via my own production blog, so that I could
not use any useful data I had collected and refer back
to it constantly during production, as well as upload
my final ancillary texts and evaluation tasks.

7. IPOD TOUCH
0 I used a different kind of technology for shooting the music video
itself – the video was filmed entirely on my iPod touch which
worked because the way the set had been designed meant the
camera had to face down to film the images so the cutouts did
not slide off the paper, restricting me from using more delicate
equipment. However, the quality worked surprisingly well and it
meant I was able to transfer the footage to my computer much
quicker.

8. ADOBE PREMIERE PRO 5.5
0 I edited the video together in Adobe Premiere Pro 5.5. I had previously used
version 3.0 of this software in my AS tasks but I was still unfamiliar with many
aspects of the software, as my experience in working at home mainly lies in Corel
VideoStudio x4. Lighting for the video was my biggest problem during
production, and I used Adobe Premiere to rectify the lighting as much as possible,
as well as piece all the individual clips together. Once I was familiar with what to
do, I found the software much easier to work. Placing all the clips together was
very simple as my music video was inspired by the narrative of the song and
therefore I did not have the challenge of lip syncing.

9. GOOGLE
0 I occasionally turned to Google and YouTube for tutorials on
certain aspects of Adobe which I did not initially
understand, such as lighting. Google was especially helpful
because it led me to many external websites with different
tutorials, such as the official Adobe website and blogs from
filmmakers who use the software professionally, giving broader
information on how various aspects of Adobe work.