The document discusses the various media technologies used at different stages of creating a music video. Filming was done using an iPhone for its portability and quality, as well as a Panasonic camera. Adobe Photoshop and Premier were used for editing images and video footage. Websites like dafont and slideshare helped with fonts and file formats. A focus group on Facebook provided feedback via questions. Technological convergence allowed recording, editing and distributing the final video online through YouTube.

1. How did you use media
technologies in the construction
and research, planning and
evaluation stages?
- Jodene Chisholm

2. I used a variety of media technologies so that I was
able to produce my music video. Some of the media
technologies included filming devices, internet, editing
sites and social networking.

3. I used the internet to find research on three digipacks. I
choose the artists Emilie Sande, Lana Del Rey and Mumford
and Sons. I choose these artists as I wanted to compare
each genres way of portraying the artist and how they
manipulate audiences into buying the CD by making it
appeal to specifically them.

4. When creating my ancillary products I used the software
Adobe Photoshop featured on my computer. I used various
techniques on the software so that I was able to create a
suitable ancillary that would eventually lead to a completed
digipack. To get an appropriate style of font that would
appeal to my audience I used the website ‘dafont’. I then
typed in my selected artists name and print screened it
onto a word document. After cropping around my artists
name I then copied the image into Adobe Photoshop where
I was able to edit it further and place it onto my ancillary
product. I also changed the colour of my image

5. I used a variety of media
technologies whilst
researching and planning how
to create my music video. I
used the software
‘MindGenius’ when planning
my initial ideas, creating
branches on different
conventions so that I was
able to choose more easily to
which route I wanted to take.
I also used the software ‘slideshare’ to convert certain
documents into embed codes making it easier for me to
place onto my blog.

6. I used an iPhone to film the majority of footage for my video. I
found this to be most useful as for parts of my video I wanted a
handheld effect which would give the video a more personal
touch. It was also easier to film the video on the iPhone rather
than the Panasonic video camera. This was because the iPhone
was easy to carry around due to its shape and weight; I also
usually carry my iPhone with me at all times.
.
The Panasonic however is a large video
device to which I found difficult to travel with.
The video quality of the iPhone I found to be
just as clear as the Panasonic which is why I
choose to do this. I still however used the
Panasonic camera for parts when first creating
my video.
When placing the footage onto the computer I had
to use a USB lead however at some points during
the process of editing we were unable to use this
way of placing the footage onto the computer and so
had to send the footage from the iPhone on email.

7. I used Adobe Premier whilst editing my music video.
This software enabled me to cut parts of my footage so
that I was left with only the parts that I needed. I could
then place the footage at appropriate times making sure it
fitted with the song and matched the lyrics. It also allowed
me to add effects such as fades so that the footage
runned more smoothly and fitted better with the song. As
my original footage picked up sound that I did not want in
my music video I simply deleted it using the cut button.

8. The social networking site Facebook was used whilst
evaluating my music video as I set up a ‘Media Focus Group’.
The focus group consisted of me inviting a group of individuals
to the group where I had placed my music video with a set of
questions. This was successful as I ended up getting feedback
back.

9. We use digital technology to distribute media from the same
machine. This is called technological convergence. It is only
recently we have been able to do this for example in the past
you would have to record a song in a studio however in
today’s day’n’age we are able to record a song using an app
such as ‘logic’ on our very own Ipads. I have used
technological convergence through editing my music video on
Adobe, turning it into an MP4 and then distributing it to a
worldwide audience on YouTube.