Evaluation - Question 4 and 5
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The document discusses the target audience for a sci-fi/thriller film and how the audience was attracted. The primary target audience is males aged 15-25, as sci-fi films generally have a 15+ age rating and young males make up a large portion of cinema attendees for these genres. A secondary target audience is couples aged 26-35, as going to the movies provides a cheap date night activity. Older audiences over 35 may enjoy sci-fi themes but could be put off by unrealistic elements. To attract these audiences, the film incorporates common sci-fi conventions so fans know what to expect, while also relying on word-of-mouth from older viewers. A post-viewing questionnaire provided feedback from the
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Audience response to film industry questionnaire
The document summarizes the results of a film industry questionnaire. It found that the target audience is mostly students ages 15-30. Thriller was the preferred genre and audiences expect suspense, tension and realistic scenes. Most respondents said storylines and actors attracted them to films. Johnny Depp and Keira Knightley were popular potential cast choices. Word of mouth and billboards were seen as the most powerful forms of advertising. Responses about opening sequences varied but most wanted something dramatic to draw them in. Blockbuster films were preferred to independent films. The questionnaire helped decide to create a thriller genre film.
Audiance Response To The Film Industry Questionnaire - My Results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Audiance response to the film industry questionnaire my results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience of a thriller movie opening. Key findings include:
- The majority of respondents were 18-25 years old, as desired.
- Respondents were split evenly between male and female.
- Costumes, props, and narrative were seen as important by most.
- Supernatural thriller was a favored subgenre.
- Respondents were split on whether to use black and white or color.
- Most respondents favored an unpredictable, contemporary storyline over a traditional, predictable one.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Audience response to the film industry questionnaire - My Results
The document summarizes the results of a film industry questionnaire given to various audiences. Key findings include:
1) The majority of respondents were 15-30 year old students, which was the target demographic.
2) Thriller was the most popular genre, with audiences expecting suspense, tension, and a sense of realism from those films.
3) Actors/actresses and storyline were the biggest attractors to films, while billboards and word of mouth were seen as the most powerful forms of advertising.
4) Well-known actors/actresses and a strong storyline were cited as what makes a film stand out.
Survay results
The survey results showed that the target audience for the horror movie trailer is 17-19 year olds, slightly more female than male. Most of the target audience are students. The most popular horror movie genre was slasher, so the trailer will focus on a slasher theme. Respondents said an effective trailer keeps them on the edge of their seats and scared, includes blood and gore, and features a unique and scary antagonist. An effective trailer also shows some of the story but leaves things mysterious and includes glimpses of the antagonist.
Film Marketing Survey - Audience Responses
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
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Audience response to film industry questionnaire
The document summarizes the results of a film industry questionnaire. It found that the target audience is mostly students ages 15-30. Thriller was the preferred genre and audiences expect suspense, tension and realistic scenes. Most respondents said storylines and actors attracted them to films. Johnny Depp and Keira Knightley were popular potential cast choices. Word of mouth and billboards were seen as the most powerful forms of advertising. Responses about opening sequences varied but most wanted something dramatic to draw them in. Blockbuster films were preferred to independent films. The questionnaire helped decide to create a thriller genre film.
Audiance Response To The Film Industry Questionnaire - My Results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Audiance response to the film industry questionnaire my results
The document summarizes the results of a questionnaire given to an audience about their preferences and expectations regarding films. Key findings include:
- The majority of respondents were aged 15-30, which is the targeted age group.
- Thriller was the most preferred genre, followed by romance and comedy. Respondents expect thrillers to be realistic, feature dark settings, and keep them on the edge of their seat.
- Word of mouth and billboards/posters were found to be the most powerful forms of advertisement.
- For opening sequences, respondents preferred something dramatic that draws them in and can be referenced later.
Questionnaire results
The document summarizes the results of a questionnaire given to the target audience of a thriller movie opening. Key findings include:
- The majority of respondents were 18-25 years old, as desired.
- Respondents were split evenly between male and female.
- Costumes, props, and narrative were seen as important by most.
- Supernatural thriller was a favored subgenre.
- Respondents were split on whether to use black and white or color.
- Most respondents favored an unpredictable, contemporary storyline over a traditional, predictable one.
Movie example survey
This survey aims to help film producers create movies that target audiences will enjoy. The first question asks about preferred movie genres to design a film in a popular genre. The second question gauges how much audiences enjoy movies to decide on a conventional or unconventional style. The third asks how audiences watch films to understand what types and how many they view. The final questions identify what movies audiences like to allow the producer to relate their new film to popular existing movies.
Audience response to the film industry questionnaire - My Results
The document summarizes the results of a film industry questionnaire given to various audiences. Key findings include:
1) The majority of respondents were 15-30 year old students, which was the target demographic.
2) Thriller was the most popular genre, with audiences expecting suspense, tension, and a sense of realism from those films.
3) Actors/actresses and storyline were the biggest attractors to films, while billboards and word of mouth were seen as the most powerful forms of advertising.
4) Well-known actors/actresses and a strong storyline were cited as what makes a film stand out.
Survay results
The survey results showed that the target audience for the horror movie trailer is 17-19 year olds, slightly more female than male. Most of the target audience are students. The most popular horror movie genre was slasher, so the trailer will focus on a slasher theme. Respondents said an effective trailer keeps them on the edge of their seats and scared, includes blood and gore, and features a unique and scary antagonist. An effective trailer also shows some of the story but leaves things mysterious and includes glimpses of the antagonist.
Film Marketing Survey - Audience Responses
The document summarizes the results of a survey about film marketing. It found that trailers are the most important form of advertising for thrillers. While thriller posters generally follow conventions like certain camera shots and colors, overdoing conventions can seem cliche. Respondents said posters should give some clues without revealing too much. The survey mostly reached young female respondents but found thrillers to be a popular genre overall. The results will help the author create effective marketing materials like trailers and posters for films.
Evaluation question 5
The document discusses how a student thriller film holds the audience's attention. It describes a scene where the main character is violently beaten up, which shocked and engaged the audience with its realism. Viewers said they enjoyed the mysterious background music during this scene. The film leaves the audience with questions about what will happen to the beaten character, the kidnapped person, and what was in the package that motivated the kidnapping. It maintains interest through these unanswered questions and enigmatic opening that introduces the central mystery of what is in the package and why someone was kidnapped for it.
Questionnaire results
The document summarizes the results of a questionnaire given to a target audience for a horror film project. The questionnaire found that the primary audience for horror films is teenagers aged 16-20. It also found the audience was equally split between males and females. Most popular interests of the target audience related to typical teenage interests like going out, music, and TV. The majority of the audience watches horror films once a month and enjoys aspects like supernatural themes, suspense, tension, and realistic elements. This gives the filmmaker useful guidance on themes, genres, and elements to include to appeal to their target horror film audience.
We asked 15 people around college a variety
We surveyed 15 college students about their documentary viewing habits and preferences. Most had watched documentaries related to their studies or shows like Benefits Street and Panorama that portray social issues in an entertaining way. Students who hadn't watched documentaries recently felt they weren't aimed at their generation. Some students were interested in a documentary about generational stereotypes. Most preferred a humorous tone over serious, and opinions were split on whether an onscreen presenter added value or was distracting. A narrator was generally seen as providing useful context.
Short film questionnaire
A questionnaire was conducted to help determine the type of short film to create. It found that most viewers would be female between 13 and 18 years old. They preferred a sad, mystery-based film in black and white about the loss of a loved one, as these elements would best portray emotion. The results informed the filmmaker's decision to develop a short film with this concept.
Presenting research findings IH4086
The student conducted research on action film trailers to inform their own action film trailer project. They analyzed conventions of action trailers such as common locations, narratives, and pacing of trailers. Research methods included analyzing existing trailers online as well as primary research through questionnaires to the target 12-17 age group. The research was documented online and will be referred back to throughout the project to help design an effective action film trailer.
Question 4
The document discusses the target audience and opening of a film. The intended audience is ages 12 to 35 because there is little profanity and moderate violence. Younger viewers may be interested in the action and futuristic setting, while older viewers may enjoy the mystery plot and characters. The opening has a horror-like atmosphere to intrigue viewers as the protagonist navigates a virtual world. Pre-production research was also conducted through surveys to understand audience expectations and preferences around genre, storyline, settings and music to inform film production.
Questioner results
Szymon Czajka conducted a survey to gather information for a short film project. According to the survey results:
- 75% of respondents were male, suggesting the target audience is predominantly male.
- Most of the target audience is aged 15-17.
- Comedy and thriller were the most popular genres. Horror was the least popular.
- Two thirds of respondents said they want a short film to have a good story.
- When asked about what makes a short film good, common responses included having a clear storyline, emotional impact, and good directing, acting, and editing.
Questioner analysis
The document summarizes the results of a questionnaire about viewers' expectations of thriller movie openings. Key findings include that most respondents were male aged 15-18, enjoyed watching thrillers, and had a preference for psychological thrillers set in abandoned locations with a female victim. The music in thrillers was found to add scare effect by most. Respondents described thrillers as suspense-building genres that leave viewers on the edge of their seats waiting for what will happen next. These findings help inform the creation of an opening for the author's thriller movie project.
Questionnaire Evaluation
The document contains the results of a questionnaire given to participants about their preferences and opinions regarding horror films. The questionnaire covered topics like preferred age ratings, gender demographics, scariest genres (psychological vs. gory), important elements like storyline, preferred settings, actor fame, clichés to avoid, and favorite films. The responses are being used to help determine ratings, themes, settings, actors, and elements to include in a horror film being created.
Audience research
Audience research is important for determining the target demographic for a horror film. A questionnaire found that those aged 15-25 generally enjoy horrors due to the age ratings, as the shock and adrenaline appeal to teenagers. Couples also often see horror films as dates. Men generally show more interest than women, possibly to prove bravery. The interviewee, age 17, said she enjoys the suspense and jumps in horrors for the fun and adrenaline, not relaxation. This research informed the film introduction, which will include suspense and jumps to appeal to the 15-25 demographic, and possibly feature a young couple.
Audience Response To My Film Industry Questionnaire
The questionnaire results showed that the target audience for the film was 15-30 year old students who had seen 4-5 films in the last two months. They preferred thriller films with realistic scenes that create suspense and tension. Respondents said they chose films based on the actors/actresses and storyline. Johnny Depp and Keira Knightly were popular potential cast choices. Word of mouth and billboards were the most effective forms of advertisement. Responses about preferred opening sequences were mixed between dramatic scenes that stand out and mellow introductions of characters and settings. Most preferred blockbuster over independent films.
Audience Profile
The summary analyzes the key findings from research conducted on the target audience for a music video:
- The target audience is primarily 14-22 year olds interested in rock, indie, and alternative music. Most plan to attend university but many also want to take a gap year traveling first.
- They are socially oriented and value time with friends while listening to music. Music is taken seriously as a hobby and social tool. They also enjoy films and value appearance/individuality.
- The target audience believes music videos can influence a song's success, both positively and negatively. Visuals matching the song are most important to them in a music video.
- While neutral on representations of women, most
Results of questionnaire
The document summarizes the results of a 12-person questionnaire about film preferences. Most respondents were female. Romantic comedies were the most popular genre. Respondents enjoyed rom-coms for being light-hearted and funny. Their favorite films varied widely. The preferred trailer length was 1-2 minutes. Most wanted trailers to make them excited to see the film rather than simply convey the plot. Horror and comedy were the most preferred genres among the options provided.
Analysis of Audience Research
The document summarizes audience research conducted for a film noir project. A survey was sent to 12 people and 10 responses were received. Most respondents preferred action and adventure films. Some were unfamiliar with the noir genre. Most wanted to see props like guns and cars incorporated. Over half of respondents were between 15-18 years old. The research informed decisions about characters, plot elements, and title sequences to align the film with audience expectations and preferences.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror films. Key findings include:
- The 18-24 age group was most interested in taking the survey.
- Females were found to be most interested in supernatural/horror movies.
- Audience responses showed varying levels of knowledge about the genre.
- Respondents said they want to see blood, death, and scary monsters in these films.
- The majority enjoy the genre, though two respondents did not.
- Answers about last films watched allowed for more accurate responses.
- Trailers were viewed as the most important marketing strategy.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Focus interview
Megan, Melissa, and Abbie conducted interviews to help improve their thriller film for their target audience. They asked interviewees questions about thriller film preferences and genres. Interviewees said they enjoy unpredictable films with plot twists that keep them on the edge of their seats. They can relate more to characters of their own sex. Interviewees provided favorite thriller films as examples and said the narrative did not need improvement. Most participate in sports and enjoy going to the cinema with friends. Jumping scenes are enjoyed as long as the film has a good plot. Stereotypes should only sometimes be challenged. The film interests most but one person would not see it in theaters as it seems too feminine.
Market research
The document summarizes the results of a survey about music video preferences of the target audience for a new indie music video. The majority of respondents were females ages 14-25, who prefer indie and rock music. They most commonly watch music videos on YouTube and are engaged by narratives with strong characters. The music video will thus include a linear but abstract narrative of a relatable female character being bullied, along with some performance elements, to appeal to this target audience. It will be released on YouTube and Vevo to reach the widest possible audience.
Audience Profile
The document provides demographic information about the target audience for a short horror film, including that they are ages 15-20, students or part-time workers, single, and able to understand English. Research was conducted through surveys asking about preferences in horror films. It was found that the audience prefers films with plot twists, cliffhangers, and realistic settings to feel immersed. Specifically, the audience responded positively to a film with a twist where the babysitter discovers the girl is dead.
Slasher film data collection
This survey was conducted with the filmmaker's target audience to inform the construction of their horror trailer. The results showed that the audience is most afraid of death, darkness, and fire. They also indicated that their favorite part of horror films is feeling scared. Therefore, the filmmaker included scary scenes involving those elements in their trailer to effectively engage their target demographic.
Question 4 and 5
The document discusses the target audience and how to attract audience for a horror film media product. The target audience is identified as ages 15-60, targeting both younger (15-25) and older (26-60+) viewers. Younger viewers are suggested to attract through easily entertaining plots and graphic scenes, while older viewers may enjoy nostalgia and evaluating remakes. Social media and film genres are identified as other media consumed. An opening scene is created and tested on a sample audience via questionnaire. Audience feedback indicates expectations were met and the scene successfully targeted a wide age range as intended.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
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Evaluation question 5
The document discusses how a student thriller film holds the audience's attention. It describes a scene where the main character is violently beaten up, which shocked and engaged the audience with its realism. Viewers said they enjoyed the mysterious background music during this scene. The film leaves the audience with questions about what will happen to the beaten character, the kidnapped person, and what was in the package that motivated the kidnapping. It maintains interest through these unanswered questions and enigmatic opening that introduces the central mystery of what is in the package and why someone was kidnapped for it.
Questionnaire results
The document summarizes the results of a questionnaire given to a target audience for a horror film project. The questionnaire found that the primary audience for horror films is teenagers aged 16-20. It also found the audience was equally split between males and females. Most popular interests of the target audience related to typical teenage interests like going out, music, and TV. The majority of the audience watches horror films once a month and enjoys aspects like supernatural themes, suspense, tension, and realistic elements. This gives the filmmaker useful guidance on themes, genres, and elements to include to appeal to their target horror film audience.
We asked 15 people around college a variety
We surveyed 15 college students about their documentary viewing habits and preferences. Most had watched documentaries related to their studies or shows like Benefits Street and Panorama that portray social issues in an entertaining way. Students who hadn't watched documentaries recently felt they weren't aimed at their generation. Some students were interested in a documentary about generational stereotypes. Most preferred a humorous tone over serious, and opinions were split on whether an onscreen presenter added value or was distracting. A narrator was generally seen as providing useful context.
Short film questionnaire
A questionnaire was conducted to help determine the type of short film to create. It found that most viewers would be female between 13 and 18 years old. They preferred a sad, mystery-based film in black and white about the loss of a loved one, as these elements would best portray emotion. The results informed the filmmaker's decision to develop a short film with this concept.
Presenting research findings IH4086
The student conducted research on action film trailers to inform their own action film trailer project. They analyzed conventions of action trailers such as common locations, narratives, and pacing of trailers. Research methods included analyzing existing trailers online as well as primary research through questionnaires to the target 12-17 age group. The research was documented online and will be referred back to throughout the project to help design an effective action film trailer.
Question 4
The document discusses the target audience and opening of a film. The intended audience is ages 12 to 35 because there is little profanity and moderate violence. Younger viewers may be interested in the action and futuristic setting, while older viewers may enjoy the mystery plot and characters. The opening has a horror-like atmosphere to intrigue viewers as the protagonist navigates a virtual world. Pre-production research was also conducted through surveys to understand audience expectations and preferences around genre, storyline, settings and music to inform film production.
Questioner results
Szymon Czajka conducted a survey to gather information for a short film project. According to the survey results:
- 75% of respondents were male, suggesting the target audience is predominantly male.
- Most of the target audience is aged 15-17.
- Comedy and thriller were the most popular genres. Horror was the least popular.
- Two thirds of respondents said they want a short film to have a good story.
- When asked about what makes a short film good, common responses included having a clear storyline, emotional impact, and good directing, acting, and editing.
Questioner analysis
The document summarizes the results of a questionnaire about viewers' expectations of thriller movie openings. Key findings include that most respondents were male aged 15-18, enjoyed watching thrillers, and had a preference for psychological thrillers set in abandoned locations with a female victim. The music in thrillers was found to add scare effect by most. Respondents described thrillers as suspense-building genres that leave viewers on the edge of their seats waiting for what will happen next. These findings help inform the creation of an opening for the author's thriller movie project.
Questionnaire Evaluation
The document contains the results of a questionnaire given to participants about their preferences and opinions regarding horror films. The questionnaire covered topics like preferred age ratings, gender demographics, scariest genres (psychological vs. gory), important elements like storyline, preferred settings, actor fame, clichés to avoid, and favorite films. The responses are being used to help determine ratings, themes, settings, actors, and elements to include in a horror film being created.
Audience research
Audience research is important for determining the target demographic for a horror film. A questionnaire found that those aged 15-25 generally enjoy horrors due to the age ratings, as the shock and adrenaline appeal to teenagers. Couples also often see horror films as dates. Men generally show more interest than women, possibly to prove bravery. The interviewee, age 17, said she enjoys the suspense and jumps in horrors for the fun and adrenaline, not relaxation. This research informed the film introduction, which will include suspense and jumps to appeal to the 15-25 demographic, and possibly feature a young couple.
Audience Response To My Film Industry Questionnaire
The questionnaire results showed that the target audience for the film was 15-30 year old students who had seen 4-5 films in the last two months. They preferred thriller films with realistic scenes that create suspense and tension. Respondents said they chose films based on the actors/actresses and storyline. Johnny Depp and Keira Knightly were popular potential cast choices. Word of mouth and billboards were the most effective forms of advertisement. Responses about preferred opening sequences were mixed between dramatic scenes that stand out and mellow introductions of characters and settings. Most preferred blockbuster over independent films.
Audience Profile
The summary analyzes the key findings from research conducted on the target audience for a music video:
- The target audience is primarily 14-22 year olds interested in rock, indie, and alternative music. Most plan to attend university but many also want to take a gap year traveling first.
- They are socially oriented and value time with friends while listening to music. Music is taken seriously as a hobby and social tool. They also enjoy films and value appearance/individuality.
- The target audience believes music videos can influence a song's success, both positively and negatively. Visuals matching the song are most important to them in a music video.
- While neutral on representations of women, most
Results of questionnaire
The document summarizes the results of a 12-person questionnaire about film preferences. Most respondents were female. Romantic comedies were the most popular genre. Respondents enjoyed rom-coms for being light-hearted and funny. Their favorite films varied widely. The preferred trailer length was 1-2 minutes. Most wanted trailers to make them excited to see the film rather than simply convey the plot. Horror and comedy were the most preferred genres among the options provided.
Analysis of Audience Research
The document summarizes audience research conducted for a film noir project. A survey was sent to 12 people and 10 responses were received. Most respondents preferred action and adventure films. Some were unfamiliar with the noir genre. Most wanted to see props like guns and cars incorporated. Over half of respondents were between 15-18 years old. The research informed decisions about characters, plot elements, and title sequences to align the film with audience expectations and preferences.
Questionnaire results
The document summarizes the results of a questionnaire about supernatural/horror films. Key findings include:
- The 18-24 age group was most interested in taking the survey.
- Females were found to be most interested in supernatural/horror movies.
- Audience responses showed varying levels of knowledge about the genre.
- Respondents said they want to see blood, death, and scary monsters in these films.
- The majority enjoy the genre, though two respondents did not.
- Answers about last films watched allowed for more accurate responses.
- Trailers were viewed as the most important marketing strategy.
Horror film trailer survey report
Beth Melia conducted a survey to inform the creation of a horror film trailer targeted at 15-17 year olds. The survey found that most respondents were female and in the target age range. It also found that 60% of respondents enjoyed watching horror movies. Based on responses, the trailer will feature a supernatural story, with common horror locations like houses and forests, and include knives as the main weapon. The villain will be of the unknown/paranormal type, which received the most votes. The survey provided useful information about the preferences of the target audience to help design an effective trailer.
Focus interview
Megan, Melissa, and Abbie conducted interviews to help improve their thriller film for their target audience. They asked interviewees questions about thriller film preferences and genres. Interviewees said they enjoy unpredictable films with plot twists that keep them on the edge of their seats. They can relate more to characters of their own sex. Interviewees provided favorite thriller films as examples and said the narrative did not need improvement. Most participate in sports and enjoy going to the cinema with friends. Jumping scenes are enjoyed as long as the film has a good plot. Stereotypes should only sometimes be challenged. The film interests most but one person would not see it in theaters as it seems too feminine.
Market research
The document summarizes the results of a survey about music video preferences of the target audience for a new indie music video. The majority of respondents were females ages 14-25, who prefer indie and rock music. They most commonly watch music videos on YouTube and are engaged by narratives with strong characters. The music video will thus include a linear but abstract narrative of a relatable female character being bullied, along with some performance elements, to appeal to this target audience. It will be released on YouTube and Vevo to reach the widest possible audience.
Audience Profile
The document provides demographic information about the target audience for a short horror film, including that they are ages 15-20, students or part-time workers, single, and able to understand English. Research was conducted through surveys asking about preferences in horror films. It was found that the audience prefers films with plot twists, cliffhangers, and realistic settings to feel immersed. Specifically, the audience responded positively to a film with a twist where the babysitter discovers the girl is dead.
Slasher film data collection
This survey was conducted with the filmmaker's target audience to inform the construction of their horror trailer. The results showed that the audience is most afraid of death, darkness, and fire. They also indicated that their favorite part of horror films is feeling scared. Therefore, the filmmaker included scary scenes involving those elements in their trailer to effectively engage their target demographic.
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Audience Response To My Film Industry Questionnaire
Audience Response To My Film Industry Questionnaire
Similar to Evaluation - Question 4 and 5
Question 4 and 5
The document discusses the target audience and how to attract audience for a horror film media product. The target audience is identified as ages 15-60, targeting both younger (15-25) and older (26-60+) viewers. Younger viewers are suggested to attract through easily entertaining plots and graphic scenes, while older viewers may enjoy nostalgia and evaluating remakes. Social media and film genres are identified as other media consumed. An opening scene is created and tested on a sample audience via questionnaire. Audience feedback indicates expectations were met and the scene successfully targeted a wide age range as intended.
Who would be the audience for your media product
The document discusses strategies for promoting an unconventional horror film targeted at audiences aged 25-39 who appreciate artistic and surreal films. It proposes using nostalgic poster and trailer designs inspired by early 20th century horror films to emphasize the film's visual style. Promotional efforts would include social media pages, hashtags, and YouTube videos to spread the word. Unconventional strategies like fake banned film articles and a related online game could also attract younger audiences through intrigue and gameplay. The goal is to find ways to promote the film's niche artistic style and appeal to fans of the genre and era that inspired it.
A2 Media Studies Market Research
Analysis of my survey results-
Introduction
Analysis of question 1 & 2 answers
Analysis of question 3 & 4 answers
Analysis of question 5 & 6 answers
Analysis of question 7 & 8 answers
Analysis of question 9 & 10 answers
Evaluation
Secondary Audience Research
The document discusses targeting audiences for different films. Source Code targeted ages 15+ to reach a wide audience and more income. Looper targeted ages 15-34 due to the lead actor's popularity with that age group and Bruce Willis attracted older viewers. Inception targeted ages 15-24 as its complexity appealed more to younger audiences. The Dark Knight Rises appealed to a wide range due to its connection to comics. The Adjustment Bureau targeted all ages above 15 to avoid a niche market. District 9 used broad marketing to attract diverse viewers. It is important to consider audience gender, age ratings, and accessibility across classes to reach the largest possible audience.
Audience research
Liam White is conducting audience research for his upcoming film. He plans to target 15-25 year olds as the primary audience because statistics show they attend cinemas more often than other age groups. As a member of this age group himself, Liam feels confident basing his film around it and gathering feedback from his peers. Dramas, the genre of Liam's film, typically attract teenage and young adult viewers. However, excluding those under 15 would limit the potential audience. To further research his target audience, Liam created a questionnaire to distribute to 20 people aged 15-25 about characteristics for the film's main character.
Task 1
The document discusses targeting audiences for horror movies. It states that having a target audience is important to maximize sales and appeal. For horror movies specifically, the target audience is typically young male adults, around ages 18-25, as horror movies often contain graphic violence and scary scenes that appeal most to this demographic. Some examples given of modern horror movies that attract a wide range but still mainly young male audiences are The Chernobyl Diaries, The Pact, and Paranormal Activity. The conclusion recommends targeting males ages 18-25 for a new horror film to encourage the core audience that usually watches the genre.
Thriller evaluation question 4
The target audience for the author's thriller opening scene is ages 15 and up. Research showed that thrillers usually target ages 17-25, but the author chose 15+ because the actors fit this age bracket and viewers this age could relate to them. Most questionnaire respondents who enjoyed thrillers were over 15, and many thrillers are rated for ages 15+, indicating interest from this group. To attract this audience, the author uploaded the opening to YouTube, where people searching similar topics may find it as a suggestion. The opening also uses recognizable music and props like an alarm clock that the target age range would relate to.
Target audience and collated data from my survey
The document summarizes the results of a survey about horror film preferences conducted to help inform the production of a 2-minute horror film opening. Key findings include:
- The target audience is horror fans aged 15-21, with the genre equally appealing to both male and female viewers in that age range.
- Jump scares and creating tension/suspense are most effective for keeping audiences interested and entertained. Storyline quality and flow are also important.
- Cliffhangers and mystery elements that make audiences want to keep watching should be included in the opening. Developing an emotional connection to characters is also important for building tension.
- Predictable scares and generic storylines should be avoided.
Fmpresearchlukesimpson 190303192342
The document discusses planning for a thriller film project aimed at audiences aged 18-35, particularly males. It analyzes similar successful films like Enemy of the State for their use of surveillance footage and sense of paranoia. Survey results found the target audience enjoys action and thriller genres. The film will likely receive a 12 or 12A rating due to some disturbing scenes with threat or tension. Production techniques discussed include adding realistic bullet hole effects and creating CCTV footage in After Effects to show the antagonist spying on victims.
Fmpresearchlukesimpson 190303192342
The document discusses planning for a thriller film project aimed at an audience aged 18-35. It provides examples of successful thriller films from 2015-2016 that attracted the target demographic. Surveys were conducted to better understand viewers' preferences regarding film content and length. Key elements identified as important for the thriller genre include suspense/paranoia, surveillance footage, and an intruder threatening the protagonists. The film will likely receive a 12 or 12A rating due to some disturbing scenes with threat or tension. Bullet hole effects are discussed as a production technique to realistically portray gunshots.
Fmpresearchlukesimpson 190303192342 (1)
The document provides information for a short film project aimed at an audience aged 18-35. It discusses researching similar thriller films like Enemy of the State and Panic Room that use surveillance footage and have a sense of paranoia. The document explores conducting audience surveys to understand preferences and identify that action and thriller films are popular among the target age range. It also considers appropriate content ratings and production techniques like creating CCTV footage in After Effects.
Question four
The target audience for the media product is young adults aged 14-24, predominantly female students. A survey found most of the audience was in further or compulsory education. To appeal to this audience, the film will be rated 12 to allow wider distribution on social media. It will feature strong female protagonists and antagonists to challenge Hollywood conventions and appeal to a niche artistic market, while also incorporating common thriller elements to entertain those who enjoy the mystery of the genre.
Analysing my results
- The document summarizes audience research conducted about Star Wars: The Force Awakens, finding that 60% of respondents were male and most were between ages 16-40.
- It found that the film appealed to both primary audiences interested in classic characters and secondary audiences interested in action scenes.
- Over 70% of respondents said they enjoyed or really enjoyed the film, and 85% said the trailer encouraged them to see the full movie. Favorite new characters were Rey and Finn.
- Most people watched for entertainment and saw it in theaters when it was first released.
90005
The document discusses the filmmaker's research and planning for their horror film titled "Unsettled". They conducted primary research by surveying people of different ages and backgrounds. Secondary research involved analyzing data on horror movie audiences in 2018. The filmmaker determined their target audience would be ages 15-25 based on the macabre themes. They considered different ideas for poster themes, focusing on the main character and using a red/black color scheme. Teaser posters would gradually reveal more information to build anticipation. The theatrical poster would contain the most details. Feedback on initial ideas would help inform draft posters that best appeal to the target audience.
Question 4
The document discusses the target audience for a media product. The author notes that their research showed thriller films typically target young adults aged 18-25. However, audiences can vary - for example, the film "Gone Girl" appealed more to females aged 18-24 while "Seven" appealed more to older males. The author decided to target young adults as they fall in this age range and could relate more to this demographic. Research including a questionnaire of over 40 people aged 11-17 supported this choice. Elements like young actors, modern costumes and music style were incorporated to appeal to this audience.
2. Research SF 2017
The document discusses research and experiments conducted for a short film project. It begins by summarizing feedback from a survey of 26 people, most of whom were younger males. The survey found that sound/music are most important in horror films and that the film idea seemed viable. Secondary research on 4 horror films found they appealed most to young females. The target audience for the project is identified as 16-24 year olds, with the main character and setting meant to be relatable for that age group. Young females are likely to be most interested, though the film aims to appeal to all genders. The document concludes by discussing film ratings and noting the project would likely receive a 15 rating.
Question 4 and 5
The document discusses how the filmmaker targeted their audience for a horror film project. Their target audience was young adults aged 15-25 because they could relate well to that age group. Actors were chosen that would be attractive to the target audience. Feedback from the target audience was positive, praising elements like the use of smoke, forest setting, and voiceovers. Comments showed the filmmaker successfully targeted and engaged their intended audience.
Survey Analysis
- The author surveyed 15 respondents aged 16-18 to inform the production of their coursework promoting an action thriller film.
- The survey found that the target audience is primarily young females who enjoy activities like going to the cinema and gym with friends.
- Key results that will influence the coursework include making the protagonist a 19-year-old male, setting part of the film at a party, using consistent branding across marketing materials, and focusing on the protagonist in the poster and magazine cover.
4
This document discusses the target audience for a media product. The target audience is people in their late teens and older, as thriller movies often appeal more to older audiences. While not restricted to only older viewers, the film is rated 15+ due to some intense scenes, such as a character being strangled. Similar successful thriller films also tend to appeal mainly to male audiences in this age range.
Audience Survey
The document summarizes the results of a questionnaire conducted to understand the preferences of the target audience for a horror/slasher film trailer. It found that the audience was mostly male teenagers who preferred comedy and Friday the 13th films. They found being alone, spiders, ghosts and death most frightening. The majority also said that trailers encourage watching full movies and that woods and homes are the scariest locations, along with knives and axes as scary weapons. This information will help tailor the trailer to appeal to this audience.
Similar to Evaluation - Question 4 and 5 (20)
More from willeatscake
2) how effective is the combination of
Will Matthews created a poster and digipack to accompany his dance music video coursework. He researched common features of professional dance genre advertisements and packaging. For the digipack, he looked at albums by Mike Francis and Rudimental that used simple yet eye-catching colors and images relating to the music. His own digipack similarly uses colors and images to attract attention while looking professional. For the poster, he analyzed posters for Ella Eyre and Rita Ora that centered on a large photo of the artist with bright colors and tour details. His resulting poster centers on the main actor from his video, with song and artist information clearly displayed below, tying it to the style of his digipack for recognition.
How did you use new media technologies in
Will Matthews used various online programs and resources to plan and create a music video. He researched his artist Karen Harding using Google and YouTube to find inspiration. He documented his work in progress on Blogger. Will also used YouTube to choose his artist, find further inspiration by watching other music videos, and to ultimately post his finished video. Through Twitter, Will contacted the producer of one of Karen Harding's videos to get permission. Will filmed footage for the video using a Canon 600D DSLR camera and tripod, and edited it together in Adobe Premiere Pro. Microsoft Outlook allowed Will to receive peer feedback to incorporate into his evaluation.
Question 4
The document discusses the various software and technologies used during the planning, production, and evaluation of a student's music video project. During planning, YouTube was used to find song ideas and Google Blogger was used to publish coursework. Microsoft Outlook was used to contact a record company for permission. Adobe Premiere Pro was the main software for editing video clips and adding effects. Adobe Photoshop was also used for image editing. A Canon camera and GoPro camera were used for filming. Adobe Photoshop created the packaging and advert. Microsoft PowerPoint and Slideshare were used for evaluation presentations. Feedback was gathered from Facebook and YouTube views/comments.
Question 3
Ryan Wilkinson received feedback on a music video they created. The majority of feedback was positive, praising the effective lipsyncing that was in time with the song and good editing cut to the beat. Some feedback suggested including more shots of the actor and more lipsyncing, cutting down on some location shots. While most feedback was useful, one comment claiming a shot was out of focus was disagreed with, as the out of focus effect was intentional. Overall, the feedback was mostly positive and provided ideas to improve future videos, and Wilkinson learned the importance of planning and having a clear vision for the final video.
Production schedule proforma
The production schedule outlines various filming locations and dates for shooting beach and water shots between December 15th and January 29th. Will Matthews and Ryan Wilkinson will film using a cannon camera at Bournemouth beaches, Linford bottom, and Splashdown between the 15th and 5th. Will Matthews will then edit the music video at home between January 4th and 11th, finish evaluations between the 11th and 18th, and ensure all work is complete and uploaded to the blogger by January 29th.
My target audience
My primary target audience is 15-20 year olds who like house music because it is played often in clubs and festivals they frequently attend. They enjoy how the music allows people to connect and dance together regardless of who they are. This age range would wear casual, comfortable clothes that allow freedom of movement for dancing. My secondary target audience is 21-25 year olds who also listen to this style of music at festivals, as they are older and able to afford tickets unlike those aged 15-20 with lower incomes. These individuals would dress more smartly as they are more sophisticated due to being older.
Shot list
The shot list contains 20 shots of various types, angles, camera movements and locations. Shots include conceptual shots of the sea, beach, car and pool areas as well as narrative shots of characters walking on the beach, riding bikes and meeting at the pool. Performance shots include close-ups of lip syncing in the bedroom.
Shot list
This document contains a shot log that lists 24 shots in a film or video project. It describes the shot type, camera angle, camera movement, length of each shot, and location for shots that establish scenes at the beach, forest, Bournemouth, and a house. Some shots show an actor lip syncing, going down a waterslide, watching TV, eating at a restaurant, and an actor walking in the distance. The shot log provides details about the visual elements and progression of scenes in the project.
Floor plan
This document provides location details and shot plans for a music video. It describes shots of the main actor Will sitting alone on a couch watching TV at a living room. It then discusses shots of Will walking alone along Bournemouth beach, including an establishing shot, over-the-shoulder shot, and shots from in front of the actor. Additional shots are planned at Linford Forest, including point-of-view shots from the character and water shots that will be cut to the tempo of the song. The final location is Splashdown Waterpark but no floorplan is available, as shots will involve guerrilla filmmaking tailored to the location. Point-of-view shots and water shots are planned to connect
Floor plan
This document provides a floor plan and overview of the shots planned for a music video. It will begin with various close-up and long shots of the actor Ryan sitting on the sofa in the living room. Additional shots at Bournemouth beach will focus on Ryan from different angles, along with establishing landscape shots from the pier and hills. Splashdown location shots have not been fully planned but will mainly involve guerrilla filming and close-ups of characters. The final location at Llinford Bottom will feature conceptual shots in the water focused on bikes rather than characters to avoid only lip-synced shots.
Location Reece
The document outlines locations for shooting a music video, including Bournemouth beach for the majority of shots, Linford Forest for different scenery, and Splashdown water park in Poole. Nightclub shots in Bournemouth are also planned to capture an evening scene.
Digipak and poster analysis
The document discusses conventions for magazine advertisements and digital packaging (digipaks) for music. It notes that typical elements included are release dates, images, reviews, the album name, record label, and an image related to the album name. For house music genres, digipaks usually feature an image of the artist linked to their music video to create brand identity. The artist and album names are prominently displayed centrally. Backs typically include the artist image, track list, barcode and record company. Insides commonly have more artist images and lyrics. Effective digipaks examined were simple in design with the artist and album names clearly displayed alongside a single relevant image.
House genre research
House music originated in Chicago in the early 1980s, developing from disco music played in clubs like the Warehouse. Key early artists included Frankie Knuckles. Popular modern house artists are Avicii, Swedish House Mafia, and Tiësto. There are awards like the Grammys that recognize achievements in house music. House is characterized by pumping basslines, synth leads, and chunky beats that build up to a bass drop and then resume the fast pace. The clothing of house DJs is casual as they are not the primary focus in dark clubs.
music video analysis
This document discusses Goodwin's theory of music video analysis and summarizes two documents about a music video. The first document outlines six key features of Goodwin's theory present in the music video, including genre characteristics, relationship between lyrics and visuals, and relationship between music and visuals. The second document discusses five aspects of Goodwin's theory seen in the music video, such as thought beats, narrative and performance, star image, relationship of visuals to the song, and technical aspects.
Stage 9 uploaded
The document outlines three filming locations for a music video: Bournemouth beaches for close-ups, lip syncing shots, and concepts; Linford Bottom for conceptual shots to fill gaps in lyrics; and Splashdown for more conceptual shots when no singing occurs. Traveling shots from a car will also be taken to connect the different locations without seeming random.
Stage 5
The document analyzes and compares the album covers of three house music artists: Avicii, Swedish House Mafia, and Sigma. The Avicii album "Levels" features an elevator on the cover linking to different levels, representing the album title. The Swedish House Mafia album "Greyhound" depicts three robotic dogs running, relating to their futuristic style of music. The Sigma cover "Nobody to Love" shows two women running into water alone, suggesting they have nobody to love, connecting to the album title. All three covers visually represent elements of the album titles and relate to the house music genre.
Stage 3
House music originated in Chicago in the early 1980s from radio jocks and club DJs playing various styles of dance music. Some of the earliest house songs to hit the charts included "Pump Up the Volume" and "House Nation." Modern popular house artists include Swedish House Mafia, Avicii, and Martin Garrix. House music is characterized by a prominent, four-on-the-floor kick drum pattern and a focus on dancing, with tempos that have increased over time. It is aimed at younger generations who enjoy dancing to its upbeat sound.
2 questions
This document is a feedback sheet for a music video. It contains questions about how the song makes the respondent feel, what they think about while listening, what location and types of people they imagine in the video, what pace they think the visuals should be at, what ideas they would have if it was their song choice, and what effects they would add to the video. The questions are open-ended and aim to gather the respondent's opinions, ideas, and impressions about various aspects of a music video to accompany the song.
Stage 1
This music video tells a narrative story of a couple robbing a gas station and being chased by police, going against stereotypes of typical dance music videos. The visuals and music conform together well, with the video pacing up during intense parts of the song and slowing down during slower parts. Close ups are only used of the main singer Ella Eyre when she sings. The visuals follow the lyrics and tempo of the song closely.
Audience theory note sheet
The document provides definitions and explanations of several audience and media theories:
The hypodermic needle theory from the 1920s-1930s viewed audiences as passive and unable to resist media messages. The two-step flow theory from the 1940s-1950s found that opinion leaders influence the masses by interpreting media for others. Uses and gratification theory explains that individuals use media for diversion, relationships, identity, and information. The document gives examples of how these theories apply to discussing and sharing a TV show and relating to a song's lyrics about relationships.
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Evaluation - Question 4 and 5
- 1. Question 4 and 5 - Who would be the audience for your media product? - How did you attract/address your audience? Will Matthews
- 2. Who would be the audience for your media product? Main target audience – 15-25 The main target audience, who I will main be counting on to come and watch my opening scene/film will be between 15-25 years olds who will mostly be males, I decided that this would be my main target audience because most Sci-fi/thriller films have a minimum age of 15 to go and see them at the cinema, in addition to this they are also the audience that mostly goes to watch films at the cinema. As we can see from the table 98,664 men rated the film, to the 13,749 women who rated it. This is why I chose the male market to aim for with my film The younger part of the audience is influenced by the violence and the unnatural or ‘not normal’ images of a Sci-fi film, and they will try and ‘show of’ to their friends by saying they have been to see this film. They will also be able to relate to my main character as he is the same ages as most of the viewers will be and they will be able to put themselves into the position of the character.
- 3. Sub-target market – 26-35 In addition to this I will also have a sub-target audience of 26-35, but this will be more aimed at couples as traditionally more couples that want to go out for a date or just to go out for an evening together and go watch a film. However some of my older audience will be put off by some of the ‘unnatural’ or unrealistic images on screen. Going out to watch a film is also a cheap way to have an evening out and is accessible for any audience. Lastly I will have some older viewers just enjoy watching Sci-fi films that just enjoy going to watch my film to enjoy these kind of images and the whole Sci-fi theme of my film, they will be the audience who will have enjoyed Sci-fi films in the past and will want to continue to watch them as the newer films come out. However these conventions of a sci-fi may put off older viewers as they will find them to be stupid or too unrealistic.
- 4. How did you attract/address your audience? To attract my target audience I tried to add as many of the key conventions for a Sci-fi film as this will entice my audience to come and watch my film as they know what to expect when they come and watch my film. This will mean that the people that like to watch Sci-fi films will know they are going to enjoy the film. However on the other hand, I think that the older target market of my film will be either popular or they wont go and watch it at all, this is because word of mouth from older market will have a very big impact on the amount of them coming to watch my film. I also made a questionnaire for my audience to fill out after watching my opening and this was their answers: