The document discusses two potential target audiences - Lauren and Cloe - for a media project. Lauren and Cloe both enjoy pop, R&B, dance music and shopping at stores like River Island, Topshop, H&M and New Look. They also enjoy watching thriller films and socializing with friends. Pre-production research was conducted on Facebook, where people said a good thriller opening needs suspense, something attention-grabbing, and an easy to follow storyline. The media project would appeal to Lauren and Cloe because it would catch their attention, be interesting, and feature characters their same age.