2. The overall colour scheme of the
album is pink- due to the albums
target audience being female
teenagers.
Singers name is in red so it
stands out against the
background. Also seen as a
dominant colour.
The naked picture of Katy Perry
helps widen the target audience
by also attracting men also.
Pink clouds represent ‘Candy Floss’ which also links
to the artists music video ‘California Gurls’ as it is a
surreal interpretation of a ‘Candyland’.
Katy is sexualized as she is naked,
however she still holds a slight bit of
innocence as the most revealing parts
of her body are cover by a cloud.
The pink clouds could be
seen as portraying Katy
as a youthful, fun-loving
personality.
Consumers will
recongise this picture
from her hit single music
video ‘California Gurls’
which will help increase
sales.
3. The tracklist is in capital letters so it is bolder
and easier to reader.
Bright colours are used as it is a pop
album that is sung by a female
feminine artist.
Text is in very small, fine print. This is as the
information written is less important to the
fans as it only contains the production
details.
Shows the companies name and tells us
who has produced her album.
All ‘O’s’ on the tracklist are
replaced with a round type of
candy, this follows the
‘Candyland’ Theme she carries out
throughout the album.
