questionnaire

2. My findings from my questionnaire was that my target
audience associated drums as a prime factor in
evoking fear. Followed by the electric guitar
(71%) and the piano (57%). Prior to this, I research
some of the instruments that are used horror films
and also have low tone such as tremble
instruments. I applied this to my questionnaire and
used that as the basis of my question. This tells me
that if these instruments were used correctly then
they would help evoke fear into the audience as
those sounds have been identified by our desired
audience as having a sense of foreboding.
This means that we could challenge or conform to the
instruments that are commonly associate with
horror film trailers in order to make our trailer more
dynamic.
I raised this question to my target audience ‘when do
you watch horror films’. And as you can see from
the chart, the majority watch horror films at night.
This response allows me to carefully decide what
time the film should be released. The fact that the
majority watch horror films at night, allows me to
put on the poster a possible midnight screening.
This would appeal to my target audience as a lot
of them will watch horror movies late at night and
would use that screening as a social event or the
older segment of my target audience would
enjoy watching the film with their friends at this
particular time. This will hopefully encourage
groups of friends to attended the late night
screening.

3. I asked my target audience how much do/would they usually
spend on a magazine. when creating my questionnaire I
reflected on the research I had done whilst designing my
drafts and found that a lot of movie magazines were £3-
£4. However, the bar chart clearly shows that the majority
of my audience is willing to pay £1.99-£2.99. This now
gives me a clear idea of how I should price my magazine
in a way that appeals to my desired target audience. If I
priced the magazine at £3.99-£4.99 then many people
who are aged 16-24years old will not be willing to spend
that sort of money but additionally I will be ignoring
valuable feedback.
This will make my magazine more appealing to my target
audience as other film magazines are priced a lot higher.
Therefore a younger audience will see my magazine as a
more reasonable option and are likely to invest in my
magazine which has similar content to professional
magazines such as EMPIRE.
In order for me to produce a magazine front cover that I
know my intended audience like, whilst being
catchy and original. I decided to design this
questionnaire asking my audience which one they
preferred. The bar chart show that the majority of my
target audience liked the anagram LCA for lights
camera action, although 37% did like the name
cinematic, The intended audience have helped me
finalise the name that I will use for my magazine. LCA
also has a meaning behind it, which was not entirely
evident with the others.
This will appeal to my target audience as lights, camera
action is a common phrase which will be
recognisable not by my target audience but
additionally by many older and younger consumers.

4. I asked my target audience ‘does less dialogue increase the
suspense in a film trailer’. The bar chart clearly shows that
my desired audience agreed that less dialogue was
important in order to achieve an intense and anxious film
trailer. 86% of the people I asked thought that a trailer
worked better with less dialogue, as a result, I will use limit
the dialogue in my trailer as the this will help build the
enigma encouraging the audience to go and watch the
film. Instead of focusing on sound clips from the actual
film, I will use a lot more generic conventions such as
sound bridges, sound effects and cutaways in order to
increase the suspense instead of the relying wholly on
dialogue. Additionally, from previous research and tasks,
many horror film trailers do not rely solely on dialogue but
use mass amounts of editing in order to create a desired
effect.
I asked my audience which form of social media they
access . As you can see from the chart, being a
media literate generation, there is a balance
between the sites my target audience access.
Although the majority use Facebook, there is an
even amount that use Twitter and Instagram.
Therefore, like my research on Ouija, I could
potentially create a Twitter , Facebook and
Instagram page in order to help promote my film to
my target audience .
Additionally, I could also create a barcode on the
magazine and/or poster which the audience are
able to scan on their phones or tablets and unlock
more information, games or competitions. This
information will allow me to use the internet and
different form of social media and incorporate it into
my magazine front con=ver.