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Questionnaire
  Results!
My Questionnaire
        •      I asked 15 people to fill in my questionnaire. 14 people were from
               my target audience while one was from a higher age bracket. This is
               so I can see what my target audience would like and also see what I
               can include to appeal to a slightly older audience to encapsulate a
               wider audience.
What types of magazines do you read?                          Music     Gossip   Home        Cooking     Car        Fashion                Other…


Do you regularly buy music magazines?                         Yes       No       Sometimes




Who influences your music choices?                            Friends   Family   TV          Magazines   Internet   Social Networking sites Other…


What is your favourite genre of music?                        Chart     R&B      Metal       Indie       Rock       Other…




How much would you be willing to spend on a music magazine?   Under £1 £1-£2     £2-£3       £3-£4       £4-£5      £5+


What's your gender?                                           Male      Female


How old are you?                                              16-20     21-24    25-30       31-40       40+
What types of magazines
                 do you read?
9


8
                                                                          Music: 8
                                                                          Gossip:5
7                                                                         Home:
                                                                          Cooking:
6
                                                                          Car: 2
5                                                                         Fashion: 2
                                                                          Other: 1
4


3                                                             I can see from my results that the
                                                              majority of my participants read
2                                                             magazines. The other genre
                                                              which is read by many people is
1
                                                              gossip. This helps me see what
                                                              type of genres my participants are
0
    Music   Gossip   Home   Cooking   Car   Fashion   Other
                                                              interested in so I can start to
                                                              incorporate this into my
                                                              magazine as well.
Do you regularly buy music
       magazines?

                          Yes: 4
                          No: 8
                          Sometimes: 3


                          I can see here that
              Yes         not many people are
              No
                          particularly keen on
              Sometimes
                          buying magazines so
                          I need to make sure
                          that I am making my
                          magazine appealing
                          so that people do
                          actually want to
                          purchase it regularly.
Who influences your music
                     choices?
                                                       Friends: 10
                                                       Family: 2
           Other                                       TV: 5
                                                       Magazines: 4
Social Networking                                      Internet: 4
                                                       Social Networking: 3
         Internet                                      Other: 4

      Magazines
                                                  The majority of my
              TV                                  participants said that their
                                                  family influence their music
          Family                                  choices as well as the
                                                  internet and TV. Seeing this
          Friends                                 it would be good for me to
                                                  try and corporate this into
                    0   2   4   6   8   10   12
                                                  my magazine so that I am
                                                  catering for my audience.
What is your favourite genre of
                   music? Chart:6
                                                                        R&B:2
7                                                                       Metal:4
                                                                        Indie:3
6                                                                       Rock:5
                                                                        Other: 4
5                                                                       Specified Other= Dance: 1
                                                                        Acoustic: 1
4
                                                                    The highest rated genre of
                                                                    music is Chart so I think I will
3
                                                                    incorporate this a lot into the
                                                                    magazine as this is clearly
2
                                                                    what is wanted. I would try
                                                                    and incorporate metal/ rock/
1                                                                   and indie but I think these
                                                                    would be quite difficult and
0                                                                   wouldn’t have a specific target
    Chart   R&B   Metal   Indie   Rock   Other   Dance   Acoustic
                                                                    audience so probably wouldn’t
                                                                    interest anyone.
How much are you willing to
      spend on a magazine?
8
                                                Under £1: 2
                                                £1-£2: 4
7
                                                £2-£3: 8
6
                                                £3-£4: 2
                                                £4-£5: 1
5                                               £5+: 0

4

                                               I have used the
3                                              results from this
                                               particular question to
2
                                               come up with my own
1
                                               price range for my
                                               magazine as I now
0                                              know what people are
    Under £1   £1-£2   £2-£3   £3-£4   £4-£5
                                               willing to pay.
What’s your gender?

                                         Male: 5
                                         Female: 10
Female




                                       The majority of my
                                       participants are female
                                       so I think my magazine
 Male                                  is going to be aimed
                                       more at the female
                                       market.

         0   2   4   6   8   10   12
What’s your age?
16



14

                                           16-20:   14
12                                         21-24:   0
                                           25-30:   1
10                                         31-40:   0
                                           40+: 0
 8



 6
                                           I asked more
                                           younger people
 4
                                           what their
                                           opinions were as
 2                                         they are my main
                                           target audience!
 0
     16-20   21-24   25-30   31-40   40+

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Questionnaire Analysis

  • 2. My Questionnaire • I asked 15 people to fill in my questionnaire. 14 people were from my target audience while one was from a higher age bracket. This is so I can see what my target audience would like and also see what I can include to appeal to a slightly older audience to encapsulate a wider audience. What types of magazines do you read? Music Gossip Home Cooking Car Fashion Other… Do you regularly buy music magazines? Yes No Sometimes Who influences your music choices? Friends Family TV Magazines Internet Social Networking sites Other… What is your favourite genre of music? Chart R&B Metal Indie Rock Other… How much would you be willing to spend on a music magazine? Under £1 £1-£2 £2-£3 £3-£4 £4-£5 £5+ What's your gender? Male Female How old are you? 16-20 21-24 25-30 31-40 40+
  • 3. What types of magazines do you read? 9 8 Music: 8 Gossip:5 7 Home: Cooking: 6 Car: 2 5 Fashion: 2 Other: 1 4 3 I can see from my results that the majority of my participants read 2 magazines. The other genre which is read by many people is 1 gossip. This helps me see what type of genres my participants are 0 Music Gossip Home Cooking Car Fashion Other interested in so I can start to incorporate this into my magazine as well.
  • 4. Do you regularly buy music magazines? Yes: 4 No: 8 Sometimes: 3 I can see here that Yes not many people are No particularly keen on Sometimes buying magazines so I need to make sure that I am making my magazine appealing so that people do actually want to purchase it regularly.
  • 5. Who influences your music choices? Friends: 10 Family: 2 Other TV: 5 Magazines: 4 Social Networking Internet: 4 Social Networking: 3 Internet Other: 4 Magazines The majority of my TV participants said that their family influence their music Family choices as well as the internet and TV. Seeing this Friends it would be good for me to try and corporate this into 0 2 4 6 8 10 12 my magazine so that I am catering for my audience.
  • 6. What is your favourite genre of music? Chart:6 R&B:2 7 Metal:4 Indie:3 6 Rock:5 Other: 4 5 Specified Other= Dance: 1 Acoustic: 1 4 The highest rated genre of music is Chart so I think I will 3 incorporate this a lot into the magazine as this is clearly 2 what is wanted. I would try and incorporate metal/ rock/ 1 and indie but I think these would be quite difficult and 0 wouldn’t have a specific target Chart R&B Metal Indie Rock Other Dance Acoustic audience so probably wouldn’t interest anyone.
  • 7. How much are you willing to spend on a magazine? 8 Under £1: 2 £1-£2: 4 7 £2-£3: 8 6 £3-£4: 2 £4-£5: 1 5 £5+: 0 4 I have used the 3 results from this particular question to 2 come up with my own 1 price range for my magazine as I now 0 know what people are Under £1 £1-£2 £2-£3 £3-£4 £4-£5 willing to pay.
  • 8. What’s your gender? Male: 5 Female: 10 Female The majority of my participants are female so I think my magazine Male is going to be aimed more at the female market. 0 2 4 6 8 10 12
  • 9. What’s your age? 16 14 16-20: 14 12 21-24: 0 25-30: 1 10 31-40: 0 40+: 0 8 6 I asked more younger people 4 what their opinions were as 2 they are my main target audience! 0 16-20 21-24 25-30 31-40 40+