indie rock media pack
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This document provides demographic information about Jord Robey, a 19-year-old white British male from Manchester who attends Leeds University part-time. He works 16 hours a week at Weather Spoons, earning £84.8 per week. In his free time, Jord enjoys playing five-a-side football with friends, going out for drinks, attending music festivals and gigs annually, as music is his main interest.
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Ta
Brittany is a 16-year-old middle class student who enjoys fashion, art, music, and spending time with friends. She has an interest in politics and independence for all people. She listens to indie music and values her friendships, often socializing with friends at school and outside of school.
Gabriel lettre anglais.1pdf
Gabriel Savinaud is an 11-year-old boy from Nantes, France who lives with his two brothers, one sister, and no pets. He enjoys playing football after school and dreams of becoming a professional player like Lionel Messi, also liking music, video games, math, and English, while disliking fish and being afraid of snakes.
Demographs and pyschographs analysis
This document contains demographic and psychographic profiles for two target audiences for a magazine. The first profile is for a 20-year-old British university student and casual worker who enjoys music, balancing school and social life, and keeping up with trends. The second profile is for an 18-year-old British sixth form student who aspires to succeed in her studies and follows fashion and crowds, but does not like drawing attention to herself. Both profiles indicate that the audiences want a magazine with sophisticated and personalized design elements that make them feel it is relating directly to them.
Thierry favier
David Bentley is a male from Manchester, England who is in a relationship. His interests include running, dancing, and playing tennis. He attended college at Oxford in England and high school in Hyeres, France. He currently works as a programmer and his last profile update was on September 9, 2010.
Target audience profiliing
Tom is a 17-year-old Londoner who enjoys pop music and has a large friend group that he can influence. He is very active on social media platforms like Twitter and Facebook, where he can promote magazines. Kirsty is a 19-year-old sociology student who reads magazines about trends. She manages an Instagram page where she posts outfits and trending items, which she could use to promote magazines by posting about them. Both Tom and Kirsty are avid social media users who could influence their friends and followers to read magazines.
Reader Profile
This document provides a profile of a potential reader for a deep house music magazine and pitches the concept for the magazine. It describes the reader, Wayne, as a 20-year-old who lives in London, listens to electronic music genres like house and garage, and keeps up with the music scene through online sources. The pitch then describes the proposed magazine as catering to ages 16-26 who enjoy house and electronic music and clubbing on weekends, and would provide exclusive interviews, opinions, music news, and sections on audio equipment for £2.50 per issue.
Q4 (1)
The target audience for the indie music magazine would be males and females aged 16-21. This age range listens to indie music the most, and those younger or older may have different music tastes. The content and design of the magazine will appeal equally to both genders. Example target audience personas described are 17-year-old Sophie, who enjoys local indie bands and volunteers at a charity shop, and 19-year-old Scott, who works in graphic design and listens to music in his free time to avoid office boredom.
Audience profile
Brooke is an 18-year-old university student who enjoys clubbing and listening to artists like Calvin Harris. She saves money each month to buy magazines that keep her updated on music, fashion, and clubs. The proposed new magazine "BOUNCE" would be ideal for Brooke as it focuses on dance music and club culture for 16-24 year olds. It would come out monthly for £3.50 and provide information on the latest music, fashion trends, and recommended clubs.
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Brittany is a 16-year-old middle class student who enjoys fashion, art, music, and spending time with friends. She has an interest in politics and independence for all people. She listens to indie music and values her friendships, often socializing with friends at school and outside of school.
Gabriel lettre anglais.1pdf
Gabriel Savinaud is an 11-year-old boy from Nantes, France who lives with his two brothers, one sister, and no pets. He enjoys playing football after school and dreams of becoming a professional player like Lionel Messi, also liking music, video games, math, and English, while disliking fish and being afraid of snakes.
Demographs and pyschographs analysis
This document contains demographic and psychographic profiles for two target audiences for a magazine. The first profile is for a 20-year-old British university student and casual worker who enjoys music, balancing school and social life, and keeping up with trends. The second profile is for an 18-year-old British sixth form student who aspires to succeed in her studies and follows fashion and crowds, but does not like drawing attention to herself. Both profiles indicate that the audiences want a magazine with sophisticated and personalized design elements that make them feel it is relating directly to them.
Thierry favier
David Bentley is a male from Manchester, England who is in a relationship. His interests include running, dancing, and playing tennis. He attended college at Oxford in England and high school in Hyeres, France. He currently works as a programmer and his last profile update was on September 9, 2010.
Target audience profiliing
Tom is a 17-year-old Londoner who enjoys pop music and has a large friend group that he can influence. He is very active on social media platforms like Twitter and Facebook, where he can promote magazines. Kirsty is a 19-year-old sociology student who reads magazines about trends. She manages an Instagram page where she posts outfits and trending items, which she could use to promote magazines by posting about them. Both Tom and Kirsty are avid social media users who could influence their friends and followers to read magazines.
Reader Profile
This document provides a profile of a potential reader for a deep house music magazine and pitches the concept for the magazine. It describes the reader, Wayne, as a 20-year-old who lives in London, listens to electronic music genres like house and garage, and keeps up with the music scene through online sources. The pitch then describes the proposed magazine as catering to ages 16-26 who enjoy house and electronic music and clubbing on weekends, and would provide exclusive interviews, opinions, music news, and sections on audio equipment for £2.50 per issue.
Q4 (1)
The target audience for the indie music magazine would be males and females aged 16-21. This age range listens to indie music the most, and those younger or older may have different music tastes. The content and design of the magazine will appeal equally to both genders. Example target audience personas described are 17-year-old Sophie, who enjoys local indie bands and volunteers at a charity shop, and 19-year-old Scott, who works in graphic design and listens to music in his free time to avoid office boredom.
Audience profile
Brooke is an 18-year-old university student who enjoys clubbing and listening to artists like Calvin Harris. She saves money each month to buy magazines that keep her updated on music, fashion, and clubs. The proposed new magazine "BOUNCE" would be ideal for Brooke as it focuses on dance music and club culture for 16-24 year olds. It would come out monthly for £3.50 and provide information on the latest music, fashion trends, and recommended clubs.
Evaluation question 3
The student presented their music video to their class and other classes, distributing questionnaires to collect feedback. They interviewed some classmates and teachers to gain a wider range of perspectives. The feedback showed that most viewers fit the target demographic of 15-20 years old, but some outside the target demographic also provided useful feedback. The student also shared the video on Facebook and used Survey Monkey to anonymously collect more feedback from a broader audience. Through this process, the student learned how to effectively collect and analyze feedback through various methods like social media, questionnaires, and online surveys.
Evaluation question 2 media
The document discusses the effectiveness of combining a music video, digipak, and poster for a band. The music video uses a black and white scheme with four pastel colors representing each band member. This color scheme is continued in the digipak layout and design. However, the poster only uses black and white to appear crisper and appeal to a wider audience. Overall, the imagery, themes, and representation of the band remain consistent across products while allowing for variation to suit each format.
Editing process
The document describes various editing techniques used in Premiere Pro to edit a music video. Audio tracks were used for the song and diegetic sounds. Colored circles were overlaid on band members by adjusting opacity. Black and white filters were added and colors were tinted. Clips were split into a four-pane layout by scaling and freezing frames. Keyframes were used to move and fade clips and colors. Clip speeds were adjusted and double exposure was created by overlapping clips at 50% opacity.
Representation of our indie rock band
The document discusses representation of an indie rock band in terms of clothing, location, instruments, and product placement. It states that band members would typically wear baggy shirts, ripped jeans, and dark colors to look casual and different. Locations chosen are urban like rooftops and skate parks to appeal to young audiences. Instruments used include vocals, guitar, bass, drums, sometimes piano, typically vintage styles from the 1960s. A music video is planned to include a Coke can product placement that the lead singer will kick to symbolize rebellion.
The music industry why music videos are important
Music videos began widely broadcasting on television in the early 1980s and became popular with the advent of MTV in 1981. They serve both as entertainment for viewers and promotion for songs and artists. Music videos provide more understanding of a song's meaning through narrative and allow artists to promote themselves, their music, and potentially other products through product placement in the video. They are an important marketing tool that can help increase awareness and sales of new songs.
Focus group results
We conducted a focus group to get feedback on our new product. Participants said they liked the sleek design but felt it was overpriced for the features. They also had some accessibility concerns for older users and recommended adding more customization options before launch.
Intertextuality
Julia Kristeva introduced the concept of intertextuality to describe how texts derive meaning from other texts. She argued that no text exists as an isolated work, and that all texts absorb and transform influences from other texts, genres, and discourses. Audiences play a role in interpreting intertextual references based on their prior knowledge of other works. For example, the Arcade Fire music video for "The Suburbs" features clips from the short film "Scenes from the Suburbs" throughout, demonstrating intertextuality in indie rock.
Male gaze examples
The video provides examples of male gaze from Chris Brown's music video "Ayo" where women are sexualized and used as objects to look pretty in the background surrounding the artist. The camera sexualizes women by lingering on certain parts of their bodies.
Indie genre questionnaire
This document is a questionnaire about indie genre music preferences. It asks respondents for their gender and age, whether they listen to indie rock and their favorite artist if so, their ethnicity, and their preferences for music video styles including editing techniques, locations, and whether they prefer narrative, performance, or both.
Indie music album covers
Most indie bands do not feature themselves on album covers but rather use art, graphics, or staged photos. These covers often include mysterious elements that appeal to fans. The document discusses several indie album covers, noting design choices like retro fonts, relaxed poses, black and white color schemes, and feminine or unusual elements that make the covers unique. Positioning of text and images is also described as intentionally imperfect looking to achieve an indie aesthetic.
The fearless vampire killers
The document lists the credits in order for the film "The Fearless Vampire Killers" directed by Roman Polanski. It includes the studio presenting the film, Polanski's name, the title, the starring actors, co-starring actors, music composer, director of photography, and other production roles like art director, costumes, makeup, sound, and titles in order of appearance in the credits. It concludes with the story/screenplay writers, executive producer, and producer before cutting to the opening scene.
Shot list
The document describes a 41 shot sequence of a conversation between a male and female at a coffee shop booth. It consists mainly of close-ups alternating between the two characters as they discuss an undisclosed topic. Near the end, the male places a gun on the table before the couple shares a kiss. The sequence concludes with both characters standing on chairs with guns raised, shouting at an unknown target.
Preliminary evaluation
The document provides a preliminary evaluation of a group project. It summarizes that the group worked well together on roles, ideas, and locations. The editing process went smoothly though the music was sometimes too loud. Filming went well but was interrupted in the lift and it was difficult to film close-ups of a gun. The group planned well but didn't fully write the script beforehand. Premiere Pro was initially difficult to use for splicing clips and importing tracks but improved with use.
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This will be used as part of your Personal Professional Portfolio once graded.
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Evaluation question 3
The student presented their music video to their class and other classes, distributing questionnaires to collect feedback. They interviewed some classmates and teachers to gain a wider range of perspectives. The feedback showed that most viewers fit the target demographic of 15-20 years old, but some outside the target demographic also provided useful feedback. The student also shared the video on Facebook and used Survey Monkey to anonymously collect more feedback from a broader audience. Through this process, the student learned how to effectively collect and analyze feedback through various methods like social media, questionnaires, and online surveys.
Evaluation question 2 media
The document discusses the effectiveness of combining a music video, digipak, and poster for a band. The music video uses a black and white scheme with four pastel colors representing each band member. This color scheme is continued in the digipak layout and design. However, the poster only uses black and white to appear crisper and appeal to a wider audience. Overall, the imagery, themes, and representation of the band remain consistent across products while allowing for variation to suit each format.
Editing process
The document describes various editing techniques used in Premiere Pro to edit a music video. Audio tracks were used for the song and diegetic sounds. Colored circles were overlaid on band members by adjusting opacity. Black and white filters were added and colors were tinted. Clips were split into a four-pane layout by scaling and freezing frames. Keyframes were used to move and fade clips and colors. Clip speeds were adjusted and double exposure was created by overlapping clips at 50% opacity.
Representation of our indie rock band
The document discusses representation of an indie rock band in terms of clothing, location, instruments, and product placement. It states that band members would typically wear baggy shirts, ripped jeans, and dark colors to look casual and different. Locations chosen are urban like rooftops and skate parks to appeal to young audiences. Instruments used include vocals, guitar, bass, drums, sometimes piano, typically vintage styles from the 1960s. A music video is planned to include a Coke can product placement that the lead singer will kick to symbolize rebellion.
The music industry why music videos are important
Music videos began widely broadcasting on television in the early 1980s and became popular with the advent of MTV in 1981. They serve both as entertainment for viewers and promotion for songs and artists. Music videos provide more understanding of a song's meaning through narrative and allow artists to promote themselves, their music, and potentially other products through product placement in the video. They are an important marketing tool that can help increase awareness and sales of new songs.
Focus group results
We conducted a focus group to get feedback on our new product. Participants said they liked the sleek design but felt it was overpriced for the features. They also had some accessibility concerns for older users and recommended adding more customization options before launch.
Intertextuality
Julia Kristeva introduced the concept of intertextuality to describe how texts derive meaning from other texts. She argued that no text exists as an isolated work, and that all texts absorb and transform influences from other texts, genres, and discourses. Audiences play a role in interpreting intertextual references based on their prior knowledge of other works. For example, the Arcade Fire music video for "The Suburbs" features clips from the short film "Scenes from the Suburbs" throughout, demonstrating intertextuality in indie rock.
Male gaze examples
The video provides examples of male gaze from Chris Brown's music video "Ayo" where women are sexualized and used as objects to look pretty in the background surrounding the artist. The camera sexualizes women by lingering on certain parts of their bodies.
Indie genre questionnaire
This document is a questionnaire about indie genre music preferences. It asks respondents for their gender and age, whether they listen to indie rock and their favorite artist if so, their ethnicity, and their preferences for music video styles including editing techniques, locations, and whether they prefer narrative, performance, or both.
Indie music album covers
Most indie bands do not feature themselves on album covers but rather use art, graphics, or staged photos. These covers often include mysterious elements that appeal to fans. The document discusses several indie album covers, noting design choices like retro fonts, relaxed poses, black and white color schemes, and feminine or unusual elements that make the covers unique. Positioning of text and images is also described as intentionally imperfect looking to achieve an indie aesthetic.
The fearless vampire killers
The document lists the credits in order for the film "The Fearless Vampire Killers" directed by Roman Polanski. It includes the studio presenting the film, Polanski's name, the title, the starring actors, co-starring actors, music composer, director of photography, and other production roles like art director, costumes, makeup, sound, and titles in order of appearance in the credits. It concludes with the story/screenplay writers, executive producer, and producer before cutting to the opening scene.
Shot list
The document describes a 41 shot sequence of a conversation between a male and female at a coffee shop booth. It consists mainly of close-ups alternating between the two characters as they discuss an undisclosed topic. Near the end, the male places a gun on the table before the couple shares a kiss. The sequence concludes with both characters standing on chairs with guns raised, shouting at an unknown target.
Preliminary evaluation
The document provides a preliminary evaluation of a group project. It summarizes that the group worked well together on roles, ideas, and locations. The editing process went smoothly though the music was sometimes too loud. Filming went well but was interrupted in the lift and it was difficult to film close-ups of a gun. The group planned well but didn't fully write the script beforehand. Premiere Pro was initially difficult to use for splicing clips and importing tracks but improved with use.
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indie rock media pack
- 1. Indie Rock Media Pack Jord Robey
- 2. Jord Robey Age: 19 Gender: Male Ethnicity: White British Geographics: Manchester Education: Attends Leeds University Occupation: Part time job at Weather Spoons Income: £84.8 per week, works 16 hours a week on a wage of £5.30 Hobbies and Interests: Often attends five a side with his friends every week and is often out drinking with friends, his sole interest is music. He attends festivals and gigs every year. (On the left)