Evaluation on ancillary products By Sean Beddows
In what ways does your media product use, develop and challenge forms and conventions of real media products? Here we have a typical film magazine front cover. Having a main image in front of the ‘EMPIRE’ logo is something that nearly all ‘EMPIRE’ magazines do. Followed by strap lines with the main focus still on the image which conventionally looks into the camera.Initially this was the image I was going to usefor my film magazine. As I began to workwith this image to create a film posterconforming to typical film magazineconventions was hard as she was not lookingat the camera and was lay on the floor. Afterfeedback from a group of media students Idecided not to use this image.
In what ways does your media product use, develop and challenge forms and conventions of real media products? I wanted to keep my film poster simple whilst following similar film posters to keep within conventions of a film poster. Using a clear image and clear text meant that I was keeping my film poster simple. Whilst making my film poster a constantly used other examples such as ‘THE EXORCISM OF SMILE ROSE’ to keep my poster on track.
In what ways does your media product use,develop and challenge forms and conventionsof real media products? Conventions of a magazine front cover:Conventions of a film poster: -The magazine name is clearly stated. -To be eye catching/captivating. -The cover has to be noticeable to the-To have a focal picture that will be intriguing. audience.To display a large title that is easily spread. -Famous actors/actresses used as a-Suggestion of the film genre. focal point.-Use a tagline. -Images on the front cover target a-Coming soon or release date. certain audience.-Famous actors/actresses used as a focal point. -Graphics and colour used to create a mood for the magazine.I chose to follow these contentions as my film is a -Price and bar code are displayed.thriller and using conventions that are proven tobe effective through research I decided not to As I wanted to follow the conventionspush too hard on the boundaries as I wanted my I decided to use ‘EMPIRE’ as thefilm to conform to classic conventions to be easy magazine has a good identity andto understand and receive. using ‘EMPIRE’ to layer my vocal point made it look realistic.
What kind of media institute might distribute your media product and why?In my opinion my media product would be released in cinemas. My film doesnot offer any steps forward. It would be a one off film that may appear oftelevision at a later date. Other films such a scream who have the iconic maskmay be able to franchise and make as much money as they can from the filmincluding parodys. As my media product would be a low budget product withno real iconic symbol I would struggle to see my film as a big seller. More of alow budget film aired at local cinemas. One thing which I would use to promote my film would be the green coat. As the main character is always wearing a green coat it would seem obvious to use this green coat as an marketing tool. With the ‘Broken’ text on the back this could advertise my low budget film and make a profit at the same time.
How effective is the combination of your main product and ancillary text? I used audience feedback to find out from my target audience if my product and ancillary text were combined successfully. My audience suggested that the same use of text and image allowed my product Putting all of my products on and ancillary text to be combined successfully. In my Facebook and asking for feedbackopinion all of my products link together with a strong and then posting a question asking sense of image and text. how well my products work together as a whole allowed me to find out what the audience of my film think.
What have you learned from your audience feedback?Audience feedback is a must. Without this youcan not be sure that your product isrepresented in the right way. This allows youraudience to have their own opinion on yourproduct. This also gives them the opportunityto influence your product. Utilising facebookallowed easy access to comments that peoplehave made. It also makes it easy for theaudience to become interactive with myproducts and feel like they are a part of theprocess.
How did you use new media technologies in the construction and research, planning and evaluation stages?All of these new media technologies allowed me to construct a strong media product.-www.seanbeddowsa2.blogspot.com-paint.net-www.facebook.com-www.youtube.com-Audacity-Microsoft
Paint.netPaint.net was really helpful as it allowed me to edit myimages to create a good quality film poster. Being able toerase the background of the image meant I could use thegirl as an individual image. I could then layer her over the‘EMPIRE’ logo.Microsoft wordUsing such a simple format allowed me to moveimage and text to create my front cover for mymagazine and my film poster.
Audacity This programme allowed me to manipulate sound to create the reoccurring tapping sound in my trailer. YouTubeUsing YouTube allowed me to upload a video onto a strong digitalplatform only to then post the link onto another strong digital platform.Facebook. This meant utilising different digital platforms Blogspot.com Using blogspot for my planning and research allowed me to work in craniological order. Also putting my evaluation on Blogspot through slide-share allows me to keep all of my work on one digital platform.
how does your media product represent particular social groups?My product represents young females agedbetween 15-21 in a vulnerable way. As a female is the onlyperson we see in my product the audiencewill automatically have their ownassumptions about her as she is the maincharacter in the film. She is seen to beisolated and is the main focus of the film.This may represent her as lonely. The strongstory line instantly gives her sympathy. Hersocial group is middle class. Being a lateteenage she is seen to be weak whilstmaintaining a pretty appearance.
What has influenced my product? When researching film posters and magazine front covers I found that I needed something to use as a basic plan. This film poster and magazine front cover were particularly inspiring as they have useful layouts. http://www.youtube.com/watch?v=yb8xyz du5zsThis film magazine I like the blue tint I really admired this film trailer as theis simple but and the simplicity dark lighting and strong sound effectseffective. I like the of poster. It is all appealed to me.way the girl is symmetrical, thislooking into the is something icamera and is the hoped to achievefocus of the page. in my film poster.
How did you attract/address your audience? Having a target audience from the age of 15 upwards means that my target audience is close to my own age group so attracting them was something that became common sense to me. It seemed obvious to use a character who was the same age group and also same gender. As my target audience is girl from them age of 15 upwards I wanted to use a main character that the audience could relate to. I had to make sure that the clothes the main character was wearing fitted into her role. As my audience is women from the age of 15 upwards i needed to make sure the main character dressed to fit that age group. I wanted the women to relate to my main character.
What do I feel did not work in this process?To the left is my first draft compared to my In my opinion I had a strong layout but Ifinal product on the right. My first draft felt needed to layer my magazine and add moretoo much like a book front cover not a film text to make it seem more realistic. Usingposter. I needed to change the colour and text such as “turn to page 5” is not normallyadd a date to the poster to make is more on a magazine front cover. Small details likerealistic. this meant my film magazine needed to be improved.