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IN WHAT WAYS DOES YOUR MEDIA
     PRODUCT, USE, DEVELOP OR
     CHALLENGE FORMS AND CONVENTIONS
     OF REAL MEDIA PRODUCTS?
My main influence for my teaser trailer was
‘Hitman’ as my own trailer could relate to
this film. My film had the same kind of
narrative and my media product could relate
to it. It represented the ‘hero’ in which
everyone favours and the main storyline of
him ‘saving the day’, so therefore, I didn’t
challenge the conventions of my narrative. I
just kept them in parallel to ‘Hitman’.


                                     I did challenge the usual conventions such as:
                                     - Main character looking directly into camera
                                         to    show rebellion. The audience feel
                                         unsure of his character.
                                     - Less shots to therefore conceal the whole
                                         plot of my film again keeps the audience
                                         unsure of my main character. Is he the bad or
                                         the good guy?
DEVELOPING CONVENTIONS OF ANCILLARY
PRODUCTS:
I further developed the
conventions of teaser trailers    I have developed the usual conventions
after looking at my target        of ‘Total Film’ in that the background image
audience. My audience is          of my front cover links in with the theme,
certified at 15 as it contains    film, and the main image featuring on the
violence and strong               front cover.
language. Therefore my             I further developed the
audience has to have some          conventions of the
maturity to understand the         magazine by adding the
themes in the films. I             film title in it original
challenged some of the             form onto the magazine.
genuine codes and                  The ‘S’ fades to reflect
conventions on my magazine         time which links in with
to attract my audience. away       the whole theme of
My character is looking
                                   ‘time.’
from the character again to
give a sense of rebellion. This
insinuate that he is either the
hero or villain in my film.
I had his head overlap the
‘Total Film’ title to give his
character a link within the
magazine and to give him a
sense of fame.
-   I used a lot of close up’s in my trailer which is a
    convention of all teaser trailers. They are included
    to create a lot of emotion without giving a lot of the
    narrative away.

-   I also had fast paced edits to create a sense of
    danger to make my audience feel on edge which
    again is another common convention of teaser
    trailers. The shots are edited together so that the
    shots are really small and so that they flow
    together really fast. This is a common convention
    in teaser trailer as they keep the audience enticed.

-   Music was also another convention that I kept the
    same throughout my trailer. The music was eerie
    which commonly features in trailers. The music
    fitted in with the close ups and created a deep
    sense of emotion.

-   I used titles to also indicate the narrative of my
    film. This is a common convention of teaser
    trailers. Instead of using a lot of moving images to
    give the story away, they use text to give some
    hints to what the film is about.
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?




                         This is my first draft from my
                         questionnaire. This was to
                         gain a quick understanding of
                         what kind of audience I would
                         like to aim my media product
                         at. I would prefer to aim it at
                         my age range as I could have
                         some knowledge into the kind
                         of factors I could include.
WHAT HAVE YOU LEARNED FROM YOUR
     AUDIENCE FEEDBACK?


By realising my genre was ‘Action’ I found out that the majority would expect to
see ‘scenes with a shootout and the hero saving the day’. I have noticed that
audience feedback is key to how your final product looks and is processed. If you
haven’t been given audience feedback then how is it possible to understand what
they want or what you are sending out is right for your target audience?

By having feedback, it allows my first product that is developed to be classed as a
draft and then for me to further develop my own work. It was really helpful as I
knew that my product was fulfilling the desires of my target audience.

After finishing my main trailer, I wanted to get people’s opinions on what they
thought about it and whether specific things needed changing. To do this I
uploaded it onto YouTube so that people could directly post comments onto it to
say whether it was good or whether it needed improvements.

http://www.youtube.com/watch?v=gSYH6WfwTyY
I could also gain feedback from my audience by uploading mock ups of my
ancillary products onto my blog. This was people could see the development
stage of my media products and could again post comments under to say if it
was going good or not so good.

http://ohheymate.blogspot.co.uk/2012/01/ancillary-magazine-basic-mock-up.html

That is my very first basic mock up of my front cover. From that to my final piece
you can see a massive difference as my audience have given me feedback to
help me improve. From this I learnt that feedback is like a journey and once
you get feedback things only improve and develop.

I also gained audience feedback to help me improve my teaser trailer before it
was nearly finished. The feedback I was given was very helpful and I took every
bit of it on board. I included the changes that were suggested and it is seen
through the final product. It was vital I got feedback on my trailer at this point as
the deadline was near and my product wasn’t reaching the desired effect that I
wanted it to. Whatever my audience thought would make it better was good as I
could change things easily. This is the feedback I received from my
audience/peers:
    http://ohheymate.blogspot.co.uk/2012/02/p
    eer-feedback.html
WHAT HAVE YOU LEARNED FROM YOUR
AUDIENCE FEEDBACK?



Overall, I have learnt from audience feedback that:

-   You get a greater understanding of whether your work is going
    good or bad.
-   It is helpful to know when you are doing things right or wrong.
-   It gives you a sense of achievement to know that you have
    understood feedback and put it into practice.
-   It gives you a good sense of interpretation as you interpret the
    feedback how you want to. How ever way you do, it will more than
    likely be an improvement on your previous efforts.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND THE ANCILLARY
TEXTS?




        http://www.youtube.com/watch?v=gSYH6WfwTyY
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND THE ANCILLARY
TEXTS?

 My main product and ancillary products work well
 together in my opinion as they all follow the same
 theme and have the same basic features. Firstly, I
 went with my main colours as red, white and
 yellow.
 Red: signifies danger and passion.
 Yellow: reflects ‘hazards’ and stand outs instantly.
 White: connotes purity as well as being a cold
 colour with a ‘lack of’ emotions.
                                 The images in all of my products combine to
                                 influence time. They all seem as if they are fading
                                 in or away or as if they are the result of time. This is
                                 the main basis of my products. I wanted them to
                                 appear as though they were going through changes
                                 in time.
HOW EFFECTIVE IS THE COMBINATION OF
YOUR MAIN PRODUCT AND THE ANCILLARY
TEXTS?


Mise-en-scene was really effective        They also combine well
also in combining my three products       together as I use the
together. In all of them, my character    same fonts throughout
challenges the usual conventions of a     again to be reflective
characters body language. In the          of the theme. It wouldn’t
poster he is looking directly into the    look professional. When
camera to suggest rebellion however       looking at similar
on the poster he is looking away to       institutions, I realised
suggest a lack of power. Finally in my    that they keep things
trailer he looks at the camera at times   constant
and away from it to suggest both of       throughout, such
these. They all link together in the      as, font, colours, images,
fact they challenge the conventions,       etc. My three products
which makes them a good                   look as thought they
combination.                              have come from one
                                          institution and this
                                          creates consistency.
HOW DID YOU USE TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?

 In the construction stage of my product, I used ‘Paint.net’ and ‘Adobe
 Premiere’ to create my trailer and two ancillary products. I found them
 pretty easy to use and there were no real complications to using these
 except programs going slow on some occasions.
 ‘Paint.net’ was used really to add effects to images rather than moving
 images. I could make things look old or new or bigger or smaller. It was
 about making things look different than they first appear.
 I looked at simple tutorials on how to use the program however most of it
 was mainly picked up once using the program. This is the basic tutorial I
 used:
 http://www.youtube.com/watch?v=uOQ2KLVFXRA
               I used ‘Paint.net’ to create the image on my poster
               of the face fading into the background. I wanted this
               to represent him fading away in time and it was very
               easy. I got the idea from a poster I had previously
               seen:
               http://www.horror-movies.ca/wp-
               content/uploads/2011/08/Kill-List-Poster-
HOW DID YOU USE TECHNOLOGIES IN
THE CONSTRUCTION AND RESEARCH,
PLANNING AND EVALUATION STAGES?
               In the research process of my media
               product, used ‘IMDb’ and ‘YouTube’, to look into
               similar products. They were again very easy to
               use.
               ‘IMDb’ was used to search films that were
               similar to mine and I used it to look at ‘Hitman’
               and to see what features it included which I
               could also include to my product.
               ‘YouTube’ was used to look at trailers that were
               like my intended one. I looked at the ‘Hitman’
               trailer on a numerous amount of occasions so
               that I could find specific features in it that I could
               include in my media product.
HOW DID YOU USE TECHNOLOGIES IN THE
        CONSTRUCTION AND RESEARCH, PLANNING
        AND EVALUATION STAGES?

In the planning stages I used ‘Adobe’. It helped me plan how I was http://www.slideshare.net/
going to create my teaser trailer. As it was all set out in front of you,
you could see how things were going to pan out. For example, I could
see when specific ting were going to happen in my film. This is
basically it. It is very easy to use.
I had to plan when certain shots would come in and how others would
exit so I had to use the strip only the middle to construct this. By
doing this plan, it gave me a rough Idea on how my trailer would
run.
Next I planned where the music would enter to create effect at
specific moments. It was easier than it sounded as you could play the
music exactly where you wanted and you could cut it up so you could
have specific parts of the sound in the trailer.
I also used this program to add text into parts in my trailer. It was
harder because sometimes you would lose where you wanted to put it
or it wouldn’t go in the right position but mainly it was okay and
worked well on the whole.
For my evaluation I put it onto ‘Slide Share’. This was easy to use as
I could put my whole PowerPoint onto it and could then flick through
all of my slides one after the other. This means it can be shared easily
HOW DID YOU USE TECHNOLOGIES IN THE
CONSTRUCTION AND RESEARCH, PLANNING AND
EVALUATION STAGES?


In the evaluation stage, I just used simple word processor’s and power points. It is very
basic and understand how to use them . The easier the program you use is, then the
better the outcome will be in my opinion. If you find something really easy to use, then
you can utilise all of its abilities to their maximum and get the best out of them.
The best parts about using these are:
- Quick and easy to use.
- Guides to help you if needed.
- Reliable
- Easy to save work

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Media Evaluation

  • 1.
  • 2. IN WHAT WAYS DOES YOUR MEDIA PRODUCT, USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? My main influence for my teaser trailer was ‘Hitman’ as my own trailer could relate to this film. My film had the same kind of narrative and my media product could relate to it. It represented the ‘hero’ in which everyone favours and the main storyline of him ‘saving the day’, so therefore, I didn’t challenge the conventions of my narrative. I just kept them in parallel to ‘Hitman’. I did challenge the usual conventions such as: - Main character looking directly into camera to show rebellion. The audience feel unsure of his character. - Less shots to therefore conceal the whole plot of my film again keeps the audience unsure of my main character. Is he the bad or the good guy?
  • 3. DEVELOPING CONVENTIONS OF ANCILLARY PRODUCTS: I further developed the conventions of teaser trailers I have developed the usual conventions after looking at my target of ‘Total Film’ in that the background image audience. My audience is of my front cover links in with the theme, certified at 15 as it contains film, and the main image featuring on the violence and strong front cover. language. Therefore my I further developed the audience has to have some conventions of the maturity to understand the magazine by adding the themes in the films. I film title in it original challenged some of the form onto the magazine. genuine codes and The ‘S’ fades to reflect conventions on my magazine time which links in with to attract my audience. away the whole theme of My character is looking ‘time.’ from the character again to give a sense of rebellion. This insinuate that he is either the hero or villain in my film. I had his head overlap the ‘Total Film’ title to give his character a link within the magazine and to give him a sense of fame.
  • 4. - I used a lot of close up’s in my trailer which is a convention of all teaser trailers. They are included to create a lot of emotion without giving a lot of the narrative away. - I also had fast paced edits to create a sense of danger to make my audience feel on edge which again is another common convention of teaser trailers. The shots are edited together so that the shots are really small and so that they flow together really fast. This is a common convention in teaser trailer as they keep the audience enticed. - Music was also another convention that I kept the same throughout my trailer. The music was eerie which commonly features in trailers. The music fitted in with the close ups and created a deep sense of emotion. - I used titles to also indicate the narrative of my film. This is a common convention of teaser trailers. Instead of using a lot of moving images to give the story away, they use text to give some hints to what the film is about.
  • 5. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? This is my first draft from my questionnaire. This was to gain a quick understanding of what kind of audience I would like to aim my media product at. I would prefer to aim it at my age range as I could have some knowledge into the kind of factors I could include.
  • 6. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? By realising my genre was ‘Action’ I found out that the majority would expect to see ‘scenes with a shootout and the hero saving the day’. I have noticed that audience feedback is key to how your final product looks and is processed. If you haven’t been given audience feedback then how is it possible to understand what they want or what you are sending out is right for your target audience? By having feedback, it allows my first product that is developed to be classed as a draft and then for me to further develop my own work. It was really helpful as I knew that my product was fulfilling the desires of my target audience. After finishing my main trailer, I wanted to get people’s opinions on what they thought about it and whether specific things needed changing. To do this I uploaded it onto YouTube so that people could directly post comments onto it to say whether it was good or whether it needed improvements. http://www.youtube.com/watch?v=gSYH6WfwTyY
  • 7. I could also gain feedback from my audience by uploading mock ups of my ancillary products onto my blog. This was people could see the development stage of my media products and could again post comments under to say if it was going good or not so good. http://ohheymate.blogspot.co.uk/2012/01/ancillary-magazine-basic-mock-up.html That is my very first basic mock up of my front cover. From that to my final piece you can see a massive difference as my audience have given me feedback to help me improve. From this I learnt that feedback is like a journey and once you get feedback things only improve and develop. I also gained audience feedback to help me improve my teaser trailer before it was nearly finished. The feedback I was given was very helpful and I took every bit of it on board. I included the changes that were suggested and it is seen through the final product. It was vital I got feedback on my trailer at this point as the deadline was near and my product wasn’t reaching the desired effect that I wanted it to. Whatever my audience thought would make it better was good as I could change things easily. This is the feedback I received from my audience/peers: http://ohheymate.blogspot.co.uk/2012/02/p eer-feedback.html
  • 8. WHAT HAVE YOU LEARNED FROM YOUR AUDIENCE FEEDBACK? Overall, I have learnt from audience feedback that: - You get a greater understanding of whether your work is going good or bad. - It is helpful to know when you are doing things right or wrong. - It gives you a sense of achievement to know that you have understood feedback and put it into practice. - It gives you a good sense of interpretation as you interpret the feedback how you want to. How ever way you do, it will more than likely be an improvement on your previous efforts.
  • 9. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS? http://www.youtube.com/watch?v=gSYH6WfwTyY
  • 10. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS? My main product and ancillary products work well together in my opinion as they all follow the same theme and have the same basic features. Firstly, I went with my main colours as red, white and yellow. Red: signifies danger and passion. Yellow: reflects ‘hazards’ and stand outs instantly. White: connotes purity as well as being a cold colour with a ‘lack of’ emotions. The images in all of my products combine to influence time. They all seem as if they are fading in or away or as if they are the result of time. This is the main basis of my products. I wanted them to appear as though they were going through changes in time.
  • 11. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND THE ANCILLARY TEXTS? Mise-en-scene was really effective They also combine well also in combining my three products together as I use the together. In all of them, my character same fonts throughout challenges the usual conventions of a again to be reflective characters body language. In the of the theme. It wouldn’t poster he is looking directly into the look professional. When camera to suggest rebellion however looking at similar on the poster he is looking away to institutions, I realised suggest a lack of power. Finally in my that they keep things trailer he looks at the camera at times constant and away from it to suggest both of throughout, such these. They all link together in the as, font, colours, images, fact they challenge the conventions, etc. My three products which makes them a good look as thought they combination. have come from one institution and this creates consistency.
  • 12. HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES? In the construction stage of my product, I used ‘Paint.net’ and ‘Adobe Premiere’ to create my trailer and two ancillary products. I found them pretty easy to use and there were no real complications to using these except programs going slow on some occasions. ‘Paint.net’ was used really to add effects to images rather than moving images. I could make things look old or new or bigger or smaller. It was about making things look different than they first appear. I looked at simple tutorials on how to use the program however most of it was mainly picked up once using the program. This is the basic tutorial I used: http://www.youtube.com/watch?v=uOQ2KLVFXRA I used ‘Paint.net’ to create the image on my poster of the face fading into the background. I wanted this to represent him fading away in time and it was very easy. I got the idea from a poster I had previously seen: http://www.horror-movies.ca/wp- content/uploads/2011/08/Kill-List-Poster-
  • 13. HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES? In the research process of my media product, used ‘IMDb’ and ‘YouTube’, to look into similar products. They were again very easy to use. ‘IMDb’ was used to search films that were similar to mine and I used it to look at ‘Hitman’ and to see what features it included which I could also include to my product. ‘YouTube’ was used to look at trailers that were like my intended one. I looked at the ‘Hitman’ trailer on a numerous amount of occasions so that I could find specific features in it that I could include in my media product.
  • 14. HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES? In the planning stages I used ‘Adobe’. It helped me plan how I was http://www.slideshare.net/ going to create my teaser trailer. As it was all set out in front of you, you could see how things were going to pan out. For example, I could see when specific ting were going to happen in my film. This is basically it. It is very easy to use. I had to plan when certain shots would come in and how others would exit so I had to use the strip only the middle to construct this. By doing this plan, it gave me a rough Idea on how my trailer would run. Next I planned where the music would enter to create effect at specific moments. It was easier than it sounded as you could play the music exactly where you wanted and you could cut it up so you could have specific parts of the sound in the trailer. I also used this program to add text into parts in my trailer. It was harder because sometimes you would lose where you wanted to put it or it wouldn’t go in the right position but mainly it was okay and worked well on the whole. For my evaluation I put it onto ‘Slide Share’. This was easy to use as I could put my whole PowerPoint onto it and could then flick through all of my slides one after the other. This means it can be shared easily
  • 15. HOW DID YOU USE TECHNOLOGIES IN THE CONSTRUCTION AND RESEARCH, PLANNING AND EVALUATION STAGES? In the evaluation stage, I just used simple word processor’s and power points. It is very basic and understand how to use them . The easier the program you use is, then the better the outcome will be in my opinion. If you find something really easy to use, then you can utilise all of its abilities to their maximum and get the best out of them. The best parts about using these are: - Quick and easy to use. - Guides to help you if needed. - Reliable - Easy to save work