My evaluation question 2

1. Evaluation – Question 2
List at least 10 adjectives or descriptors to describe the portrayal of your artist/band
1. Humble 6. Inspiring
2. Unique 7. Confident
3. Driven 8. Willing
4. Young 9. Grateful
5. Determined 10. Respectful
How have youusedmise-en-scene andcameraworktocreate the representationidentifiedabove?
Mise-en-scene
Category Example fromyourmagazine How diditcreate the representation?
Location/setting/props Chainand ringresemble wealth. Driven – he workedextremelyhardtobe able to
affordthat jewellery.
Hair, costume andmake up He has a freshhaircutwhichshowshe
likestotake care of himself.
Confident–hishaircutshowshe oozesconfidence.
Performance –facial
expression, bodylanguage
and posture
Seriouslookincoverpage photo – he
meansbusiness.Crossedarmsreflect
thisand he alsohas a straightstance.
Masculine.
Determined –meansbusiness,wontrestuntil he
has achievedwhathe wants.
Lightingandcolour The lightingandcolourusedisbright. Brightlightingresemblesayoungman witha
‘bright’future.
Camerawork
Shottype Example fromyourmagazine How diditcreate the representation?
Mediumshot Coverpage Determined –the seriouslookinthe medium shot
tellsushe is determined.
Highangle Contentspage Humble – below the photographer,doesn’tcare
aboutnot beingabove others.
Low angle Feature article Confident–the lookon hisface showsa lotof
confidence,he knowsjusthow goodhisnew album
ismaybe.
How successfully did you use media language (mise-en-scene and camerawork) to create the representation identified
above?
Bestexample Facial expressionincoverphoto – showshe isdetermined.
Leastsuccessful example Location/setting–as all photoshave beencroppedthere isnolocation/setting.
For the leastsuccessful
example –whatwas your
initiallyintention?
It couldpossiblyhave beeninterestingtoexperimentandtake picturesindifferentplaces.At
firstI didhave the ideaof gettingmyfeature article photoof Reidzsittingona brickwall.

2. Evaluation – Question 2
How have youusedmagazine conventionstocreate the representationidentifiedabove?
Conventions
Conventions Example fromyour
magazine
Were any language
techniquesused?
How diditcreate the representation?
Boldand
capitalised
font
Mastheadon frontcover Short & snappy
wording,engages
viewer
Straightto the point– Reidzrelatestothe
masthead,he isn’tmessingaround.
Eye catching
due to
colour/effect
Puff onfront cover Aftera quicklookat the
magazine itisone of
the firstthingsyou
wouldsee due tothe
possiblycontroversial
opinionsitcouldhave
inside
Noteveryone willhave the same opinions,if
people agree withthe magazinesmaybe theywill
agree that Reidz isas goodas theysay he is.
Font/ effect
on maincover
line
Main coverline – front
cover
Discussesartistsname
as well aslinkingitwith
hisnew album, havoc.
Show us the connectionearly.We knowexactly
whathavoc is now.
Language/font
appliedto
features
Features – contentspage The use of coloursis
keyinmy features
section.Iusedyellow
for ‘dreidz’which
makeshimstandout as
the vocal pointonthe
page.
Createsrepresentationof DReidzbeingthe stand
out figure.He isclearlythe main artistbeing
promotedalongsidehisnew album.
Pull quote On feature article ‘the havoc isover’this
relatestothe life of
reidzas well as
promotinghisnew
albumas the word
havoc isusedto
describe hisemotions
as well ashisalbum
title.
It createsthe representationof reidzbeingareal
guy,he ismakingan albumabouttrue feelingshe
has towardshislife andexperiences.
How successfully did you use convention to create the representation identified above?
Bestexample Main coverline – on myfront coverI make the connectionbetweenmyartistdreidzand his
albumhavocstraightaway. Later we see thatreidzdescribeshispreviouslife ashavoc,andit
nowbeingover.Thiscreatesthe representationof ahumble maninreidz.
Leastsuccessful example Oldimage used – I had an image of reidzlookingtothe side.Iwantedthistohave the effectof
a serious/humble lookhoweveritdidn’tquiteworksoIdecidedtochange it.
For the leastsuccessful
example –whatwas your
initially intention?
My initial intentionwasforreidztolookseriousandhumble howeverIdon’tbelievethatit
worked.
Does the representation of your artist conform or challenge stereotypes?
Conforms
Example from the magazine In what ways does it conform?
Black manas a hiphopartist Black populationtendtohave more hiphopartiststhanotherraces. Thisis
mainlydue toupbringingandinfluences.Inthe case of Reidz,he grewup in
poverty.
The fact Reidzhad a ‘rags to riches’ Thisis fairlystereotypical of blackhiphopartists,asmanycome fromdeprived

3. Evaluation – Question 2
story. backgroundsanddon’texperiencehavingmoneyandfame until theyare older.
The way inwhichReidz’sspeaks Reidzusesa lotof slang as we can see inthe quotesI includedinthe feature
article.Thisisstereotypical consideringthe areaof Londonhe isfrom.
Challenges
Example from the magazine In what ways does it challenge? Why did you decide to challenge the
stereotype and was it successful?
Reidzbeingpresentedashumble Many hiphop stars will be cockyand
arrogant and show off all the money
and fame theyhave.
I decidedtochallenge the stereotype asI
am boredof seeingthe usual arrogant
hiphop artists.Reidzcame froma strict
backgroundso I didn’twanttotake that
away fromhim.
Reidzbeingpresentedasrespectful It isn’tlike hiphopartiststobe too
respectful howeverthatishow I
woulddescribe reidz.He isn’tlike the
usual self-centredhiphopartists.
I challengedthe stereotypeonce again
as to be humble usuallyyouwillbe anall
roundrespectful person. Thatis howI
wantedtoportray D reidz despite his
background.
What is the purpose of the representation created?
In whatwaysdoesthe representationlinktothe genre of
music?
The representationlinkstothe genre of musicinmany
ways;firstly;Reidz’srace isblackwhichisextremely
commonin the hiphopindustry.Youwouldrarelysee a
white artistsucceed,withafew exceptions.Anotheris the
quote ‘the havocis over’the representationof thisquote
isin the deepermeaningbehindit.ThisisaboutReidz’s
life andhow he has come from poverty.
Were youattemptingtocreate an institutional value?If so,
howdoesthe representationlinktothatimage of the
magazine?
Yes,I want to magazine tolookas presentableaspossible
as well asrealisticasthiswouldboostsales.