The document discusses binary structuralism in media. It analyzes how media portrays different groups such as age, race, class, gender, sexuality, and region through binaries and stereotypes. Specifically, it notes that media presents white, middle-aged, upper-class, straight males as the most powerful ideal and depicts other groups such as ethnic minorities, women, the LGBT community, and certain regions in subservient or ignorant ways.

1. B I N A R Y
S T R U C T U R A L I S M
B Y K I E R A , B I L I M A E A N D J O Z I E

2. B I N A R Y S T R U C T U R E
The binary structure is created due to heavily used
stereotypes in media. This causes a division
between the way the audiences view good and bad.
As seen with the ideal-i, audiences often look for
images which compliment their own self image.
Because of this, white British ideals are passed
through media, regardless of ethnic minority groups.
The people who own media companies are the
white, british straight males, and to compliment
themselves, they make themselves seem as the
most powerful.

3. A G E
In media, old people are seen
as irrelevant and that they
dont contribute anything in
society. This makes them
seem weak
Middle aged people are
perceived as the most
powerful in media. This is
mainly because the people
who produce the films are
this age.

4. R A C E
thnic minority groups are portrayed as subservient in work
minority groups are involved in drugs, violence,and anti-soc
Self aware of the inability of climbing the 'social ladder'

5. Class
Upper class associations stick to their own sociality
Any involvement is usually with colleague or work relations
t be doing drugs,alcohol ect and will not be involved with a

6. Gender
Women objectified to be sexual objects for men
ofter subservient to men in both professional and personal

7. Sexuality
often portrayed as ultra feminine or ultra masculine depend
es are usually are hospitality or industry based(designer,ba
Party boy lifestyle prevalent (sex, drugs,alcohol, partying)

8. epresentations are often ignorant as he ideals of mainstrea
Regional representation is often very stereotypes.
Region