Evaluation Question 2
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The document discusses the creator Charlie Cuss' use of fonts, color schemes, and key images across their three media products - a film and two ancillary texts. Cuss used the same font and similar color schemes of red, black, and white to create consistency and identity. They also featured the main star on the poster and magazine to attract attention and identify the film. The main improvement Cuss could have made was finding the exact RGB colors for the texts rather than using Photoshop's color matching tool.
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The document discusses the promotional strategies used for a student's one minute comedy trailer called "GUS". It describes how the student created a magazine cover and poster to promote the trailer, taking cues from successful movie promotions like Anchorman 2. Specifically, the student used consistent fonts, colors, language and backdrops across the three promotional items to maintain a recognizable style. Feedback indicated the promotions were effective at generating interest in the trailer and its comedic coming-of-age story.
Evaluation question 2 (A2)
The document summarizes the creation and evaluation of promotional materials for a teen drama film, including a teaser trailer, poster, and magazine cover. The key elements that linked the materials together included consistent fonts, color schemes, characters, and slogans. Audience feedback indicated the poster was most effective at promoting the film due to its bold design and appeal to the target genre, while the magazine cover was less successful and could be improved by incorporating consistent colors and links to drive online engagement. Overall, the typography and color schemes best conveyed the connection between the promotional pieces, according to feedback.
Media Evaluation Question 2
The document discusses the synergy between a film trailer, poster, and magazine created to promote the same film property. It analyzes how the use of characters, fonts, colors, lighting, and Saul Bass-inspired artistic style in each product helps to effectively promote the others through cross-promotion. User feedback was gathered through a questionnaire and applied to refine the magazine design. Overall, the author feels the combination of the main products achieves synergy and self-promotion through their consistent visual elements and interconnected promotion of one another.
Evaluation Question 2
The document discusses how the creator achieved synergy between a film trailer, poster, and magazine. Specifically:
1) The same font was used for the title across all three to provide continuity. White text was chosen to stand out despite going against horror conventions.
2) Similar content like the production company name and "Coming Soon" text linked the trailer and poster. The magazine and poster also shared stylistic text.
3) A dark color palette unified the imagery, though lights and flashes featured in the trailer. Dark backgrounds with some white text did the same for the poster and magazine.
4) Elements like similar colors, fonts, mis-en-scene, characters, and title presentation across
Question 2
The document discusses the effectiveness of combining a main product (film trailer) with ancillary tasks (film poster and magazine). It analyzes three key aspects - styling, fonts, and color - that were used coherently across the trailer, poster, and magazine to effectively advertise the film. Similar dark, mysterious styling and predominant darker colors like grey and black were used to create intrigue, while same fonts maintained corporate image and audience recognition between materials. The layout of each piece followed conventions to avoid confusion while emphasizing the main image.
Main product and ancillary texts
The document discusses how the creator conveyed consistency across their trailer, poster, and magazine cover for a film project. Specifically, it notes that the creator used the same font for the film title on the poster and magazine cover, the same color palette, and edited the trailer into black and white to match the key poster image. This created a unified brand identity across the materials. The document also provides suggestions for additional improvements, such as using all the same fonts.
How effective was the combination of the main
The combination of the poster, magazine, and teaser trailer were an effective package because continuity was used throughout with font, colors, and elements appealing to females aged 16-24. However, the products also aimed to appeal to a wider mixed-gender and age audience. Running themes throughout included stereotypical differences between the two main characters and the obstacles they face, ultimately having a happy ending. The products have a unique selling point by challenging conventions in their photography, music, and locations used.
Evaluation q2
The document discusses the creation of a promotional package for a horror film consisting of a trailer, poster, and magazine cover. It emphasizes ensuring cohesion across the three items through consistent use of typography, imagery, color scheme, and social media tags. The same fonts, a bleeding title treatment and slasher-style font, are used. The main image is a close-up of the butcher from the trailer's final shot. Red, black, and white are the primary colors, which reference horror tropes. The #MeetTheButcher tag is included to generate social media buzz.
Evaluation question 2
The document discusses how the author designed three media products - a music video, advertisement poster, and digipac - for a pop artist named Phoebe Cooper. To make the products feel cohesive and professional, the author ensured consistency across key elements like color scheme, logo/font, and camera shots. A vibrant color palette of blues, whites, and blacks was used throughout to suit the pop genre. Medium and close-up shots of the artist were used to emphasize her status and appeal to the target audience. Small props from the music video were deliberately excluded from the other products to encourage audiences to watch the full video.
How effective was the combination of the main
1) The combinations of the poster, magazine, and teaser trailer were effective as they maintained continuity through consistent font, colors, and elements that showed a sequence or trend.
2) The products appealed to a wide audience through the use of universal themes like falling in love and obstacles, and characters of varying ages and genders that most people could relate to.
3) The three products worked better together because they clearly linked to each other and allowed the audience to learn more about the film, creating intrigue.
Question 2
The student has effectively linked their magazine, poster, and film trailer by maintaining consistency in imagery, lighting, fonts, and content across the three media products. Similar colors are used throughout, the poster features an image from the trailer, and lighting styles are matched. The same font and positioning is used for the film title in all three, and key phrases like "Coming Soon" and the film's tagline appear in all pieces to clearly connect them. This consistency and repetition of visual and textual elements ensures the products work well together to promote the same film.
Evaluation question 2
The document discusses the effectiveness of combining the main product (a horror film trailer) with ancillary texts (a poster and magazine front cover).
Some key points made:
- The same distinct font and colors are used across all three products to brand the film and link the items together.
- Costumes in the trailer and magazine are similar everyday clothes to seem realistic, while the poster uses a prop knife and tarot cards.
- Colors like red, black, and white that suggest danger, death, and conflict are used consistently.
- Settings create a sense of vulnerability for the protagonists in different subtle ways across the products.
- Different elements are emphasized depending on the purpose and conventions of
Evaluation - Q.2
The document discusses the importance of synergy between a creator's main products and ancillary texts. The creator ensured synergy by maintaining consistent house styles, colors, fonts, and characters across their film cover, teaser poster, and production company name. Yellow, black, red, and white were used throughout to represent the drama genre. The same century gothic font was used across products to enhance recognition as a single franchise. Placement of characters and editing techniques also displayed continuity and strengthened the film's brand identity. In conclusion, maintaining high synergy between related materials through shared visual elements is a key element of effective multi-product branding.
A2 Media Evaluation: Question 2
The document discusses how the creator designed their main product and ancillary media to effectively promote each other. They used consistent locations, house style/color scheme, and inclusion of traditional African clothing in the music video, CD packaging, and advertisement. This visual consistency created direct links between the media that allowed them to work together promotionally. Real media products in the genre that featured consistent elements across a album and single served as an example of how combining media products effectively represents the target genre and audience.
Evaluation 2
The document discusses how the author planned consistency across their main music video and two ancillary texts (a magazine advert and album cover) to effectively promote an artist's new album. Specific elements like font, color, layout, and imagery were kept consistent to clearly brand the artist and make the materials memorable and recognizable across different platforms. Lighting techniques, camerawork, and props were also used cohesively in the video and ancillary texts to immerse audiences and suggest the indie genre. The goal of the ancillary texts was to intrigue audiences about the artist and album to drive sales and future interest.
Similar to Evaluation Question 2 (20)
How effective is the combination of your main product and ancillary texts?
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Evaluation Question 2
- 1. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? BY CHARLIE CUSS
- 2. FONT IN ALL THREE OF MY MEDIA PRODUCTS, I HAVE USED ERAS DEMI BOLD FOR ALL THE MAIN TEXT PARTS. I DID THIS TO CREATE IDENTITY FOR THE FILM AND CONSISTENCY BETWEEN THE THREE MEDIA ELEMENTS.
- 3. COLOUR SCHEME I WANTED TO KEEP MY COLOUR SCHEMES SIMILAR SO THAT IT WOULD CREATE A SENSE OF IDENTITY AND CONSISTENCY ACROSS THE 3 MEDIA ELEMENTS. I DECIDED TO CHOOSE RED, BLACK AND WHITE. I DID THIS AS THEY ARE KNOWN COLOURS WITHIN THRILLERS AND SO IT MADE THE GENRE OF MY FILM EASILY IDENTIFIABLE.
- 4. KEY IMAGE FOR THE KEY IMAGE ON MY POSTER AND MAGAZINE, I HAVE USED THE MAIN STAR ON BOTH. I DID THIS SO THAT THE MAIN CHARACTER IS SEEN ON VARIOUS DIFFERENT MEDIA PLATFORMS AND SO IT WILL ATTRACT ATTENTION AND CREATE AN IDENTITY FOR WHO THE FILM IS STARRING.
- 5. IMPROVEMENTS I COULD HAVE MADE The main improvement that I could have made is that I should have found the exact RGB colour for the texts that I used. I used the colour matcher tool in photoshop that isn’t 100% reliable to get the exact match of colours, so they are all a few shades off the right colour.
- 6. IMPROVEMENTS I COULD HAVE MADE The main improvement that I could have made is that I should have found the exact RGB colour for the texts that I used. I used the colour matcher tool in photoshop that isn’t 100% reliable to get the exact match of colours, so they are all a few shades off the right colour.