This document analyzes a music video and how it relates to Goodwin's theory of visual representation. The music video uses camera techniques like looking through windows to represent concepts from the theory. It establishes a dark, dreary atmosphere and features shots of a man with a TV on his head, further connecting to the theory. Through its cinematography, costumes, and props, the music video creates an imaginative fictional world and narrative. Scenes like a large head in the ocean and floating people help make the video unique and representative of the indie music genre. In conclusion, the document states the music video is typical of the indie genre in its lack of close-ups of the band and focus on the music over their image

1. Music Video Analysis.

2. 


From the very start of the music
video we experience plenty of
things which refer to Goodwin's
theory. Examples of this include…
‘The Notion of looking’ which is
represented through the camera
looking through a window.
Other examples are that the
Visuals and lyrics match for
example ‘I walked down to the
ocean’ is played as a shot of the
ocean appears and ‘after waking
from a nightmare’ is sung when a
monster appears through the
window.

3. 
As the music video
progresses a dark and
dreary feel is continued
not only this but
Goodwin’s theory ‘the
notion of looking’. As we
can see in these shots a
man is positioned in the
centre of the screen with
a television on his head.
This is where Goodwin’s
theory enters.

4. 
The cinematography is used to
develop a world created
through the imagination. This is
achieved through the use of
dark atmosphere, the rough
costumes and the props. This
leaves the music video to have a
fictional narrative. During the
top shot we can see the man
waking up, this focus emphasis
on the aim to make the video
have a fictional narrative and to
help the audience to perceive
that the Music Video is a dream.

5. Throughout the music
video we see numerous
shots of weird imaginative
things including a large
mans head in the middle of
an ocean and floating
people. This helps
represent the typical
conventions of indie Music
Videos being different and
unique.

6.  Overall
I feel that this was a good music
video to look at as it is incredibly typical of
the indie genre. The music video doesn’t
really see any of the band or typical live
performances or hold any close – ups of them
and this may represent that their image isn't
important only the music. This music video
was a good one to look at for Goodwin’s
theory although it goes against clos ups of
the band. The music video holds a fictional
narrative which will be similar to ours as we
wish to have narrative and I feel from looking
into this music video it is a good thing to do
so as it keeps it seeming interesting.