The combination of the main music video and ancillary materials like the digipak and poster was effective because it maintained consistency. The band members wore the same costumes in all materials so the audience could easily link the video to photos. Location was also kept the same to clearly show the materials were part of the same package. Using screenshots from the video in the digipak further strengthened the relationship between the elements and ensured the core message came through in a clear, relatable way.

1. Evaluation question 2
How effective is the combination
of your main product and ancillary
tasks?

2. Costume
• We felt it was imperative
that we kept the costume
the same in the video and
in the digipak/poster. We
believed this as it allows
the audience to make a
link between the two a lot
easier and when the
audience sees one they
automatically relate the
other to the one they
have seen. We kept the
suits and sometimes
glasses in all the pictures
and scenes in the video.

3. Location
• We also kept the location on the ancillary tasks
the same as the main video this similarly to the
costume, meant an easy understanding of the
two. This is effective as the audience will see the
whole lot as a package rather than a video and
then some un-relating pictures. Some of the
pictures on the digipak are even screenshots
from the video. This ensures that the message
and effectiveness is clear. That they relate to
eachother.

4. Screenshot of video.Screenshot of
video.
Familiar staff room
location.

5. Photo of album
cover on
poster, easy
relation and
understanding
for audience.
Screenshot of
video.

6. Photo of album
cover on
poster, easy
relation and
understanding
for audience.
Screenshot of
video.