The document summarizes feedback received from questionnaires and focus groups about a documentary, radio trailer, and magazine article. 15 questionnaires found most would watch the full documentary and found the topic interesting. Feedback praised editing and footage but noted room for improvement in explanations, scrolling text speed, and structure/professionalism of the article. A focus group provided additional feedback, noting vox pops could have more locations and the article needed more graphics/intriguing title. Overall feedback was positive but identified some production areas that could be strengthened.

1. WHAT HAVE YOU LEARNED FROM
YOUR AUDIENCE FEEDBACK?
Leanne Westbury

2. HOW WE COLLECTED FEEDBACK
 We created a questionnaire which contained a
mixture of open and closed questions in order to
collect feedback on the main text, ancillary texts,
and how all three worked together. We collected
fifteen written responses to the questionnaires from
a varied sample of gender and ethnicity as our texts
are targeted at a varied audience.
 I also asked two individuals to watch/ listen to/ read
the texts and provide verbal feedback as the
responses for the questionnaire were fairly limited.

3. AFTER WATCHING THE OPENING 5 MINUTES OF
THE DOCUMENTARY WOULD YOU WATCH THE
REST OF THE PROGRAMME?
Yes
Maybe
No

4. AFTER WATCHING THE OPENING 5 MINUTES OF
THE DOCUMENTARY WOULD YOU WATCH THE
REST OF THE PROGRAMME?
 The response to the first question
proved very positive as all but one of
the sample of people to fill out a
questionnaire answered „yes‟. This
shows we successfully targeted our
audience as the opening appealed to
them.

5. DID YOU FIND THE SUBJECT OF THE
DOCUMENTARY INTERESTING?
Yes
No

6. DID YOU FIND THE SUBJECT OF THE
DOCUMENTARY INTERESTING?
 Again the response to this question
was extremely positive as only one
person (of fifteen) said the topic did
not appeal to them. This shows the
majority of our target audience who
responded were interested in the topic
of illegal downloading.

7. WHAT PART OF THE DOCUMENTARY DID YOU LIKE
THE MOST?
6
5
4
3
2
1
0

8. WHAT PART OF THE DOCUMENTARY DID YOU LIKE
THE MOST?
 The aspects mentioned most in response to this
question referred to editing, background footage
and vox pops. More specifically it was the tiled vox
pops and title sequence within editing and clips of
stores, gigs and festivals which featured as
background music. It is interesting that the
audience particularly responded to the creative
aspects of the text within editing such as the tiled
shots and shows it may have been effective to
create and include more visual representations of
things such as facts and statistics using PhotoShop
or Adobe Fireworks.

9. WHAT PARTS OF THE DOCUMENTARY DO YOU
THINK COULD HAVE BEEN IMPROVED?
„
„Expansion on „Text on screen needed „You could have had
mention of to stand out more and footage of formal
Brum Notes be on screen longer to interviewees working to
Magazine‟ read fully‟ show their position.‟
background „steadier
footage‟ camera in
parts‟
„The music was „websites
„more
detailed
too loud during „background people use to
explanation‟
formal sound‟ download on‟
interviews‟

10. WHAT PARTS OF THE DOCUMENTARY DO YOU
THINK COULD HAVE BEEN IMPROVED?
 All suggestions for improvement are reasonable
and mostly refer to minor glitches in the
editing/filming process which could have been
addressed more successfully than they were such
as the scrolling text on screen which did not allow
enough time to read. Other suggestions such as the
expansion on explanation of the topic and more
information about Brum Notes Magazine are things
that could be addressed within the remainder of the
documentary as it was only the first five minutes we
were instructed to create.

11. DID YOU FEEL THE DOUBLE PAGE SPREAD STOOD
OUT AND CAUGHT YOUR ATTENTION?
„pictures were
good, didn‟t like „pictures were eye- „good use of
the colours of the catching and relevant‟ colour‟
title‟
„there needs to be
more structure and
„there is too much white space‟ professionalism‟

12. DID YOU FEEL THE DOUBLE PAGE SPREAD STOOD
OUT AND CAUGHT YOUR ATTENTION?
 The response to the double page spread
was varied; featuring both positive
comments and constructive criticism. The
criticism pointed out weaknesses in the text
such as too much white space and an
unprofessional structure. The text could
improved by addressing these points and
including more codes and conventions such
as page numbers, a byline, a dropcap etc.

13. AFTER READING THE ARTICLE WOULD IT MAKE YOU
WANT TO WATCH THE DOCUMENTARY?
Yes
No

14. AFTER READING THE ARTICLE WOULD IT MAKE YOU
WANT TO WATCH THE DOCUMENTARY?
 The feedback to this question was generally
positive as twelve out of fifteen responses
were „yes‟, leaving only three people who
wouldn‟t be influenced by the text to watch
the documentary. It is possible that
addressing aforementioned potential
improvements may alter the response of the
minority.

15. AFTER LISTENING TO THE RADIO TRAILER WOULD
YOU WANT TO WATCH THE DOCUMENTARY?
Sales
Yes
Maybe
No
It grabbed your Interesting, upbe
attention with the I liked the beat. at music
opening question

16. AFTER LISTENING TO THE RADIO TRAILER WOULD
YOU WANT TO WATCH THE DOCUMENTARY?
 The radio trailer proved more successful than the
double page spread as thirteen of fifteen people
said it would influence the likelihood of watching the
documentary, the remaining three responding with
„maybe‟. There were no responses that said „no‟.
Some responses included brief comments on the
text about the music and impact of the opening
question- showing that using a conventional
rhetorical question successfully engaged with the
audience.

17. DID YOU FEEL THE DOCUMENTARY, RADIO TRAILER
AND DOUBLE PAGE SPREAD WORKED WELL
TOGETHER?
16
14
12
10
8
6
4
2
0
Yes Doc and trailer yes, not mag

18. DID YOU FEEL THE DOCUMENTARY, RADIO TRAILER
AND DOUBLE PAGE SPREAD WORKED WELL
TOGETHER?
 The response to this question showed that
the main text and ancillary texts do work
well together as all but one responses were
positive. The one response that differed
showed that the individual felt the
documentary and radio trailer worked well
together, however the double page spread
lacked consistency within the combination.

19. WHAT DID YOU THINK OF THE QUALITY OF THE
INTERVIEWS SHOWN IN THE DOCUMENTARY?
„good
„addressed issues „detailed explanation
quality, shot well‟ and good vox pops‟
well, good
sound‟
„one of the interviews „professional set
had lighting issues but „relevant, well
up‟
the content was good‟ chosen experts‟

20. WHAT DID YOU THINK OF THE QUALITY OF THE
INTERVIEWS SHOWN IN THE DOCUMENTARY?
 Allresponses were positive, however small
issues were pointed out such as lighting in
one of the formal interviews. This is
something we expected to be picked up on
as the lighting during filming the interview
was insufficient which is something we
should have picked up on during the filming
process.

21. DO YOU FEEL THE QUALITY OF THE SOUND IN BOTH
THE DOCUMENTARY AND RADIO TRAILER WAS
GOOD?
„good „clear and easy to
„music was
sound, music fitted understand‟
sometimes
well‟ overpowering‟
„slight level „background noise
„radio trailer-
difference in in vox pops
sound levels
documentary but sometimes
aren‟t all equal
consistent over all‟ distracting‟

22. DO YOU FEEL THE QUALITY OF THE SOUND IN BOTH
THE DOCUMENTARY AND RADIO TRAILER WAS
GOOD?
 Several discrepancies in sound levels were
addressed in response to this question. We
did alter sound levels in order to ensure
they were appropriate and sufficiently
audible when layered and did not expect as
many aspects to be picked up on. This
response stressed to us the importance of
sound levels and attention to sound during
filming.

23. FOCUS GROUP RESPONSE
 The individuals who were asked to provide some
detailed feedback commented on all three texts.
One male, aged 23 and one female 18 were asked
to ensure the feedback came from both genders as
the texts are aimed at both.

24. Documentary:
“The vox pops were good but could have been filmed in more
places like town centre to get a wider age range involved.”
Radio Trailer:
“ The opening to was good because it grabbed your attention
but there could have been more sound effects or change in
music because my attention drifted half way through.”
Double Page Spread:
“The layout does look like something you would see in a
magazine but the attention to detail
isn‟t there. It wouldn‟t grab my
attention enough if I was flicking
through a magazine.”

25. Documentary:
“The content was good but some things were only briefly
mentioned, making it feel a bit rushed. It would have been good
to hear more about Brum Notes and maybe mention big music
companies.”
Radio Trailer:
“It was good that the voice over was the same and the opening
question really makes you listen. The sound varies a bit but not
too much.”
Double Page Spread:
“It does look like a real article but it
could have done with having a fancy
title and some graphics to interest
who its trying to appeal to.”

26. FOCUS GROUP RESPONSE
 The response picked up on some of the things
already mentioned in the questionnaire responses
which shows that aspects such as sound levels and
white space are particular aspects within the
ancillary texts that should have had more attention
paid to in the production stages. Other useful
suggestions were made such as filming locations
and design ideas for the double page spread.