The combination of the main product (a short film) and ancillary texts (a poster and article) work well together due to shared visual elements. Both the poster and article feature the same main photograph from the film to tie the products together. They also incorporate the same tagline. Additionally, the poster, article, and film attract the target audience through their portrayal of themes like love, friendship, and toys that children can relate to. While the products are generally effective, the article could be improved with higher quality images and more detailed review text.

1. Evaluation
Question 2

2. How effective is the
combination of your
main product and
ancillary texts?

6. I feel that my three
products work well
together in the way
that…

7. My poster and article use the same picture as the main
image, this photograph is also part of our stop frame
animation film. This ties the three together greatly as the
photograph is the first thing seen on the poster and article
and it is the last photograph of our film and will therefore
be stuck in the audience’s minds.

8. My poster and article can be related in the way
that they both incorporate the same tag line – “A
small plastic dog with a big plastic heart”. I think
that this tag line is original and therefore the two
will be remembered by the reader/viewer.

9. Both the poster and the film review article are
mainly made up of black text, however they both
incorporate a small amount of red text amongst the
black. I think that this links them together in the
way that the red is small yet noticeable on both
products.

10. I have ensured that all three
of my products will attract
my target audience in the
ways that…

11. I feel that my short film will attract my target
audience of families (Parents and their children) as
it shows the story of a toy travelling through a
house to get back to his owner. This is something
that children can relate to, and even adults,
because everybody at some point has had a toy
that they loved.

12. My target audience will be attracted to my film poster
as it shows the small toy dog being held by his owner.
This will appeal to children as it shows the love
between the two characters which, again, they cam
relate to. It would appeal to the children’s parents in
the way that it uses the tag line “A small plastic dog
with a big plastic heart”, and this suggests that there
will be a strong moral about love and friendship
throughout and this is something that parent’s like
their children to learn.

13. My film review article will mainly attract the
parents as it incorporates a lot of text, which will be
difficult for a child to read. It will appeal to adults as
it shows a detailed review of the film itself and
relevant information such as director, release date
etc. A person considering going to see this film will
find this article very interesting. A child would be
interested in looking at the many pictures that I
have included in the article as they show scenes in
the film and children are attracted to bright colour
also.

14. In my opinion, my film poster and short film are my strongest products
as they look professional, would attract my target audience and have
both received very positive feedback. My film review article, I feel, is my
weaker product as it does not look like a professional article that you
would find in a magazine. If I could change my article I would
incorporate different images because the two smaller images that I have
used are not the best quality photographs that I could have used as they
are slightly out of focus. I would also include more text in the review as
it seems to be rather short when compared with the film reviews found
on rottentomatoes.com.

15. I think that my film poster promotes my short film effectively.
When compared to a Hollywood film poster, my poster seems to
have followed many of the same conventions such as a main
image that covers the full page, a tag line in smaller text, a large
film title and film information at the bottom of the page in small
text.

16. I also think that my film article does an
effective job at promoting my short film.
Much like a film review from empire
magazine, my article includes the use of
a large main title, a ‘verdict’ section, an
‘information’ section and a large main
image.

17. The End.