The poster for the action film advertises the large cast of well-known action stars to appeal to fans of the genre who expect conventions like fights, chases and explosions. It includes a positive quote from Empire magazine to indicate it will be a good film. The poster shows the main actors and release date to draw audience attention and allow people to decide if they want to see those actors or mark their calendars. The dark, serious-looking poster for Salt establishes Angelina Jolie's character is important but mysterious, conveying the film will be serious and leaving the audience wanting to learn who her character Salt is when it releases in the summer.

1. Research-PostersAt the top we see a slogan, this interests the audience as the film has been named to have ‘’the most awesome action cast ever’’, this will appeal to audience members who are fond of the action genre as it will include the biggest action stars on-screen today. The film itself gains a lot of attention due to the large range of well known actors and really doesn’t need to give a lot away about the story as the audience will use what they know from all of their previous films and expect a lot of action, such as; gun fights, car chases and explosion etc, because these are all typically conventions of the actions genre and this film is considered to be one of the biggest actions films. The posters slogan was given to them by Empire magazine, this magazine is a well known professional movie magazine and is considered the best, so by having a quote from them shows that this is going to be a good film.The poster will always show the main actors in the movie that is being advertised. This makes the audience aware of who will be in the film, so therefore they can decide whether they are interested in seeing those actors in a film. The poster will always show the date in big letters to draw the audiences attention so that they are aware of when it comes out, so that audience members who are interested into seeing the film will go and see it then. The date is in big letters, nearly as big as the title, this comes across to the audience as the most important things they have to be aware of. Whereas, the things that are not as important to the audience, such as the production company and producers name etc are in smaller writing. The film is most likely targeted at boys, as action movies are something that boys are more interested in that girls. The poster portrays a couple of the main action stars which will interest boys as they are looked up to because of their power, status and physicality, they are very strong looking men who appear to have a ‘hard man’ attitude which display dominance in which is considered important for a male. The poster usually contains the movies website, so audience members can assess it if they are interested and wish to find out more about the film. The website helps advertise it more, by showing a range of pictures and includes the trailers to watch over again.

2. Research-PostersThe dark colours used for this poster convey to the audience that Angelina's character is a dark character, she may even be the villain in the film. But it is clear, due to the close up of her face, that she is the most influential character in the story.The poster shows the main actor in the film, which is perceived to be one of the main attractions of this film as we only see Angelina Jolie's face. The poster does not give a lot away about what the film could possibly be. However, we see that the word ‘Salt’ is written across Angelina’s face, and the question ‘who is salt’. The audience believes that this establishes her character to be ‘Salt’ but it opens an enigma to the audience of who she really is, and what importance does she have in the film. Most poster have a tag line in which it reveals a little more about the up coming film. The audience can establish that we don’t not know who ‘salt’ really is, and y seeing this film we will come to understand who she is and why she is so important. Every poster will contain the title, it is usually in big letters so that it sticks out and the audience will be able to see it. The name will stick with them and they will remember it for when they wish to go see it. Having the audience remember the name is the most important thing in order to gain audience members.Audience members will be familiar with Angelina Jolie because she has a big reputation in modern films and is widely recognisable. The expression on her face portrays that she is very serious about what she does, which the audience does not know about until they see the film. It also reflects the film conveying to the audience that the film will be serious and not something like a comedy.The poster does not give a clear date of when this film will be out, but it makes the audience keep and eye out for it in the summer to come in order to go and see it.