Our trailer challenged conventions by starting with fast cuts of the protagonist trying to turn on a torch during a jump scare, then transitioning to a calm setting with slow, constant music. As the villain entered, the pace of the music and cuts sped up to create suspense. Near the end were multiple quick cuts to keep viewers on edge. Theme music started calm on piano but became faster and louder after a scream. The trailer ended by displaying the release date and social media logos to engage the target audience.