The document discusses how the media product uses conventions of real music videos, websites, and digipaks. For the music video, conventions like outdoor shooting locations, traveling shots, and stylistic choices were used. The website uses conventions such as consistent branding, social media integration, and information about the artist. The digipak follows conventions for credits, tracklisting, labeling, and photographic style. Overall, the media product draws from real examples to develop an authentic style within the genres.