The document summarizes how the title sequence for a supernatural horror film addressed its intended audience. It used female protagonists, mysterious shots without full views of faces, lack of dialogue, and isolation to intrigue viewers and encourage speculation. Shots were cut together quickly and included close-ups to build an unsettling atmosphere. Dark choir music, whispered incantations, and diegetic sounds heightened tension without loud startling noises. Settings appeared isolated in dark rooms or alone in nature to invoke fear. Props related to witchcraft completed the mise-en-scene.

1. Evaluation - Question 5
How did you attract/address your audience?

2. Narrative
• Our audience research helped us in confidently
executing the idea with the ‘witch’ and supernatural
theme for the title sequence, as was made clear by their
positive reactions to the idea.
• The target audience found the female representations
appealing, hence the opening consists of the narrative of
two females; the witch and the teenager.
• The enigmatic element of avoiding revealing the
characters’ faces is effective in heightening the level of
anticipation and mystery; an evident example is the film
“Seven”. This technique did intrigue our audience as they
enjoyed horror films that were not ordinary and expected.
• Also, the lack of dialogue and the omitting of any sign of
a clear relationship between the two characters, engages
and encourages the audience to make their own
judgements and assumptions.
• Finally, the fact that both characters are shown to be
isolated and alone adds to the fear element as usually
when women are portrayed in this genre, they are shown
to be vulnerable and in potential danger. Therefore, the
audience naturally expects some danger or fright.

3. Camera
• As the sequence is a discrete title sequence, we wanted to include constant cuts and close ups
of different elements of the mise en scene and characters. This ensured a mysterious
atmosphere as the audience would not be able to see everything that is going on, rather they
would only see glimpses of certain shots.
• The use of over-the-shoulder shots and point-of-view shots compensate for the lack of relativity
that would be otherwise gained by the characters’ faces and emotions. This is because, they
show what the character is seeing however, it still does not reveal too much, causing the
audience to be unsure of what to expect.
• The only incidents where too much is revealed through the use of wide shots, is when the
teenager’s character is filmed walking alone along an isolated pathway. Also, towards the end of
the sequence, when revealing the completed pentagram. This is significant as throughout the
audience is confused as to what is happening when they see constant glimpses of a hand
dragging blood, and in the end they can finally understand that it was the process of the
pentagram being drawn.

4. Editing
• The editing consists of consecutive cuts and short shots that intrigue the
audience as they can never completely understand the narrative.
• By including the close-ups of the process of the pentagram being drawn,
and in spite of their uncertainty, there is a constant element that the
audience can find familiar as it keeps reappearing.
• In certain incidents we ensured continuity editing to make the actions of
the actors as natural as possible, also adding a sense of realism to the
opening. Examples are, when lighting the candle, and when looking at
the photographs.

5. Sound
• The dark choir soundtrack throughout the opening is effective in instilling the
eerie and dark atmosphere from the very beginning. It seemed natural to
associate this soundtrack with the opening due to the relevance of the
religious/spiritual aspect and the element of female representation in this
choir.
• The use of the incantations playing in the background of the scenes with the
teenage girl was to increase the uncomfortable nature of watching the girl.
The audience can sense that the witch’s presence is following the girl
through the chanting.
• Also, we included diegetic sounds to, once again, a sense of reality. For
example, the sound of the match being lighted, and the book being placed
on the table can be heard over the soundtrack.
• We aimed to avoid the conventions within the genre of loud noises and
soundtrack after watching openings such as “The Conjuring” and “The
Woman in Black”. The low and subtle soundtracks encourages the audience
to focus on the events occurring in the sequence.

6. Mise en Scene
• The two settings we chose for the opening come across as isolated.
The witch’s scenes appear to be in a small and dark room, while it is
clear to see that the teenage girl is alone and walking in a park. This
was effective as these are two factors that are commonly associated
with fear; the dark and isolation.
• We found props that were connected to witchcraft in some way. The
“Book of Shadows” that was produced contained spells, symbols, and
drawings of different elements of witchcraft and covens. Other objects
were used to make the mise en scene more traditional and fitting to
the witch’s character.