This document evaluates the design of a Channel 4 advertisement and double-page spread for a documentary. It identifies conventions that are used effectively, such as including the Channel 4 logo, relevant images, and style elements consistent with the channel. It also notes some challenges, such as obvious photo editing, repetitive text, and a layout that resembles a gossip magazine more than an informational documentary. The goal is to develop conventions while still attracting viewers to learn about important issues.

1. EVALUATION BY HAILEY MARKS-BURTON

2. ADVERTISEMENT - USES Channel 4 logo is situated in a corner and it stands out. Date, time and channel conforms to Channel 4 advertisement layouts Use of background space for information Same font as used in documentary Contrasting black and white colouring Quote from the documentary Image of presenter or a relevant subject – for example, I have used myself for the image and ‘sewn’ my mouth together. This signifies that I am also a victim. This low angle shot also signifies that I am looked down on by people.

3. ADVERTISEMENT - CHALLENGES Using a font which doesn’t signify Channel 4 documentaries Using Photoshop to obviously edit the photo. Most Channel 4 adverts are clips from the documentary. However, this could also be used to develop the conventions – more editing to ‘glamourize documentaries’. Using a textured background Block logo where as it is generally just the four logo without the block coloured background Used a model with minimal make up, plain t-shirt and she comes across innocent (like a victim) which is appealing to those who’ve been bullied

4. DOUBLE-PAGE SPREAD - USES Facts and figures for the audience to read about – related to the subject Quote from the documentary Justified text to look more professional. Caption under title in larger font to summarise the story on the page Screenshots from the documentary Time, date and title of the documentary

5. DOUBLE-PAGE SPREAD - CHALLENGES Using such a large photo of the presenter Interview with presenter is set out like it would be in a gossip magazine Time, date and title is posted three times The title of the documentary is the title of the page The facts and figures aren’t in a box and the blurred/smudged edge challenges the conventions