The document discusses the branding and design choices made for a documentary project and accompanying materials. For the double-page spread and advertisement, the author kept a consistent brand image using a specific futuristic font resembling LED print. However, a simpler font was used for the documentary's opening titles to avoid distraction and allow easier reading when filmed. Pixilation was also used in the titles to emphasize the distortion of online identities.

1. EVALUATION BY HAILEY MARKS-BURTON

2. HOW EFFECTIVE IS THE COMBINATION OF YOUR MAIN PRODUCT AND ANCILLARY TEXTS? Throughout the development of my documentary, double-page spread and advertisement I kept a consistent brand image. After research and a looking into the way other documentaries have been branded, I decided to stick to using a specific font rather than a logo. However, on my documentary I didn’t use the font/brand logo that I did on my double-page spread or advertisement. I did this because I wanted the two prints to be associated but I thought that opening sequence and title sequence on the documentary should be much simpler. I also think that when film at screen it can distort the image, so I decided to use a much simpler font so that it was easier to read. With the typing and pixilation I didn’t want to ‘over-crowd’ the titles. I didn’t want to take the attention off the subject.

3. BRAND IMAGE – DOUBLE PAGE SPREAD These two screenshots come from the double-page spread I created. As you can see I have used the same font – which resembles LED print. This was chosen so that the text could be identified. I was originally going to use a much more ‘digital’ looking text, but I thought it looked too much like an alarm clock print. This font is quite futuristic and it looks very computer-based.

4. BRAND IMAGE - ADVERTISEMENT The advertisement also used the same text as in the double-page spread. Unlike the double-page spread which used Tahoma for the smaller fonts, I continued to use this font throughout the print. I think it made the print much more effective than if I were to change the text to something like Tahoma – it could make the advertisement look dull. This font is quite edgy and captures the audiences attention.

5. BRAND IMAGE - TITLE SEQUENCE Simple text used so it doesn’t distract the audiences attention Pixilation is used to emphasise the distortion of online identities.