The document discusses the evaluation of a film advertising campaign consisting of a trailer, poster, and magazine cover created to promote the film "Revenge". The poster aims to tie into key images from the film by showing a creepy image of a girl looking into a mirror. The magazine cover is designed to match the style of Empire Magazine and portray the film's director. While some elements differ between the pieces to fit conventions, the campaign as a whole promotes the film's psychological themes and appeals to its target female audience.

1. How effective is your
combination of your main
product and your ancillary
texts?
Evaluation Part 2

3. My film poster aimed to combine the
mirror use and split personality within
the trailer, creating an advertising
campaign that tied into the key
images from the main film of
Revenge.
I wanted to make it creepy and did
that by making it very dark and blue
tinted and showing low-key lighting.
The girl is wearing a black and white
jumper which connotes the switch from evil
to good in her character.
I blackened the eyes to connote the evil
within her.

4. I used a handwritten font (from Dafont.com) for the title and tagline
to make it look like someone had written on the mirror.
It is in a deep-red colour which made it look like blood and connotes
danger.
The red writing on the mirror could also be seen as lipstick which
gets across how it is aimed at more of a female audience also as is
the mise-en-scene is clearly a girls‟ toilet block.

6. The film poster for The Unborn was a major inspiration for my poster.
I felt that recreated some of
the style of a real-life poster
would lead to an effective and
professional poster. Both
posters have similarities; the
obvious ones being a young
female looking into a mirror
and the location. In The
Unborn the girl is wearing
white connoting purity and
showing she is the innocent
victim, which contrasts to the
victim in Revenge who has a
combination of black and
white.

8. My magazine cover was focused on matching the normal Empire look
and to get all the specific aspects which you would normally find on an
Empire Magazine.

9. The girl I used on the front was to portray the „director‟ /
„auteur” of the film. She wore simple clothing to show she
wasn‟t an actress, selling the idea that her intelligence
rather than her obsession with fashionable clothes indicated
she was a focussed filmmaker. I made the overall image of
her darker to connote she a was a specifically a horror film
director.
I used a variety of basic fonts e.g. Verdana, to keep to
the look of an Empire magazine as they never use
extravagant fonts but just wide range of simple ones. I
also mainly used red and white font to keep to the
context of the film Revenge .

10. A magazine cover which I found most
similar to mine was Empire – Twilight: New
Moon Edition.
The main similarity is the main photo being a close-
up and being centred on the cover, they both have a
plain dark background (connoting horror) to make
the main photo the biggest focus.

11. The main article piece is
shown boldly across the
bottom along with “posters
included” and showing
different stars of the film
widening its appeal.
Smaller articles are
displayed either side of
the face. A variety of fonts
are used just like they are
on the majority of
magazines.

12. My film poster and magazine cover
ties into the style and look of my
trailer mainly by the focus on a
predominantly female audience and
the psychological rather than gory
basis behind the images. My target
audience is mainstream young
females; the people who read
Empire are mainstream and aged
16-24 which is good for advertising
for the narrative and style off
Revenge.

13. I did have to adapt the style of my poster and magazine cover to fit
the conventions of each form, and had to make some changes from
the trailer. The tagline I used for my poster isn‟t the same one used in
the trailer, although they do have similarities as they both get across
about trusting your own reflection. I chose to differ it slightly as the
tagline for the trailer was fairly long and wouldn‟t have got the same
effect as the shorter one which I used on my poster. Overall,
however, I think all three products successfully sell different aspects
of Revenge (the style, the auteur, the female basis) and create a
campaign that works together to appeal to our target audience.