Terms, Tips, & Trends:
Evaluation Essentials
for Nonprofits
Johanna Morariu and Ann Emery
Innovation Network
www.innonet.org

Excerpt from our webinar with GrantStation
October 3, 2013
About Innovation Network
• More than 20 years old

• Support nonprofits and funders to
collect and use information for
decisionmaking
• Free evaluation resources at
www.innonet.org
About Johanna & Ann
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu

Ann Emery
Associate
aemery@innonet.org
@annkemery
www.innonet.org/research

Research on evaluation practice
in the nonprofit sector

White papers with tips for grantees and grantmakers

Johanna

Research and guides for advocates

Blog posts, podcasts,
videos, and more
Let’s Connect!
innonet.org
facebook.com
/innovation.network

@innonet_eval
#nonprofiteval

Ann
Goals for today’s webinar

 Learn about key terms
and the evaluation
lifecycle
 Demystify process and
purpose of evaluation
 Better armed to
participate and learn
from results

Johanna
www.innonet.org/resources/grantstation
Johanna
What is evaluation?

Johanna
What is evaluation?

Johanna
What is evaluation?

Ann
Why evaluate?

Johanna
Example

Utilization-focused

Ann
Mixed Methods

Johanna

Hot Tip

Evaluation for
facts and stories
The evaluation lifecycle

Ann

Planning

Action &
Improvement

Data
collection

Analysis &
Reflection
Are we ready to engage in evaluation?

Johanna
What’s the purpose of this evaluation?

Ann
How much should we budget?

Ann
Who should be involved?

Evaluation
Work Group

Johanna
How will results be used?

Ann
Logic models

Activities
or Services

Outputs

If we do this…

Ann

Short-Term
Outcomes

Interim
Outcomes

Long-Term
Outcomes

… then this should happen.
Examples

Logic models

Ann
Cool Tricks

Logic models

Johanna
Logic models

Johanna
Evaluation plans

Johanna
Evaluation plans
Activities

Johanna

Outputs &
Data Collection Data Collection
Implementation
Method
Effort
Questions
(How to Measure) (have, low, med,
high)
Activity Group
Outputs

Questions
Activity Group

Outputs
Questions
www.innonet.org/PointK

Ann
www.innonet.org/PointK

Johanna
Communicating information

Johanna
Sharing information
internally and externally

Ann
www.innonet.org/resources

Johanna
www.innonet.org/resources

Johanna
www.innonet.org/resources

Johanna
Thank You!

Innovation Network
Johanna Morariu
Director
jmorariu@innonet.org
@j_morariu

Ann Emery
Associate
aemery@innonet.org
@annkemery

Terms, Tips, and Trends: Evaluation Essentials for Nonprofits