The document discusses how the media product challenges and develops conventions of real music magazines. It summarizes that the masthead font is rougher than competitors to represent the genre, and a red/black/white color scheme is used throughout for masculine simplicity appealing to the male target audience. The contents page follows magazine column conventions and includes more images than expected to engage younger readers. Photography includes a live shot on the cover instead of a posed one to seem more intense. Writing uses emotive language positively describing artists and follows journalistic conventions in structure and quotes. Cover lines mostly follow indie conventions with a main line and extra detail in different fonts.