This is my evaluation 7 for my media coursework - film opening.

1. EVALUATION 7. Harriet Bibby.

2. LOOKING BACK AT YOUR PRELIMINARY
TASK, WHAT DO YOU FEEL YOU HAVE
LEARNT IN THE PROGRESSION FROM IT
TO THE FULL TASK?
Evaluation 7.

3. RESEARCH AND PLANNING -
Preliminary task: No research and planning took place within this task
– we simply created a rough script and storyboard to follow.
Main Opening: We spent a lot of time researching our chosen genre –
we used the UK Film Council’s website and also box Office Mojo in
order to learn more about the audience’s level of interest of the genre
and to decide whether our chosen genre would be the best choice to
make. We also interviewed our target audience members after
choosing our genre. This allowed us to discover what they would like
and dislike us to include within our opening. We also created a Target
Audience member profile which included our TA general likes an
dislikes as well as preferences within our genre – this allowed us to
think further into what we could/should include within our opening.

4. SCRIPTS -
Preliminary task: When creating a script for our preliminary
task, we were told only to include three or four lines. This
restricted our imagination as we didn’t have much leeway to do
as we pleased. This script was extremely basic and didn’t take
very long at all.
Main Opening: When creating our film opening we were left
with unlimited possibilities as there were no restrictions set for
this. This allowed us to fully use our imaginations. We did
experiment using dialogue within our script, however, we
decided that to create more enigma by having no dialogue at all
– this raised questions for the audiences and allowed them to
focus purely on the visual of the opening.

5. STORYBOARDING.
Preliminary task: Storyboarding in the preliminary task was also
extremely quick and simple to do. We had three main story
boards which were simple and easy to create and replicate
whilst filming.
Main Opening: Storyboarding for our main opening was much
more complex. We used post-it notes to firstly create our
storyboard, however, this also meant that we could re-
construct our opening as we pleased – adding in/changing the
running order of scenes and titles. We also created many more
steps of this storyboard in comparison to our preliminary task
and added in much more detail in order to make it easier for
ourselves when filming and editing.

6. TUTORIALS – CAMERA AND
EDITING.
Preliminary task: During the preliminary task we were only taught the
basic rules, for example, the180 degree rule, shot reverse shot and
match on. Within the editing of this task we simply trimmed the shots
and placed them together, ensuring the continuity and ‘match on’ of
the piece was in tact.
Main Opening: Again, within our main film opening we were able to
experiment much more with the different shots and editing
techniques we used. We still stuck to the basic rules (e.g. 180 degree
rule), however, we chose to include a larger range of shots than in
our preliminary task – for example, point of view shots, tracking
shots and dolly shots. With our editing we also experimented with
filters and edits over the top of some shots – we didn’t use these
within the preliminary task as they were not needed. We also used
Photoshop to create the titling for our piece unlike the preliminary

7. MISE-EN-SCENE.
Preliminary task: Within the preliminary task we didn’t focus very
much at all on mise-en-scene. As this task was planned extremely
quickly, we had to use the actors, lighting, make up, setting and
props that where available to us. Our camera techniques were also
used on the most basic levels and the costumes and make up had no
specific reference to the happenings within the piece.
Main Opening: Within our main opening we used a wide range of
camera angles to excite and intrigue our audience. We also thought
cautiously about our lighting – deciding to film within the daylight
was a risk as the convention of our genre includes dark, night time
scenes to create suspense and tension. The actors of our main piece
was also carefully selected in order to fulfil their character’s
characteristics. We used make up on one of the actors as well – to
make her appear beaten and hurt – this was much more thought
through than our preliminary task as we went in to much more detail.

8. CONCLUSIONS/EVALUATIONS -
Preliminary Task: We created no conclusions or evaluation for this
task – we simply created the video.
Main Opening: For our main opening we have created and completed
7 questions which allowed us to evaluate the conventions of our
piece, representations within our genre, which distribution companies
may help promote our film, who our audience would be, how we
attracted and intrigued our audience and the different technologies
we have used and gained skills from. This contrasts greatly to the
preliminary task as we made no conclusions with that task.