The target audience for the film is individuals aged 15-25. The film aims to attract this group by appealing to their desire for thrills and adrenaline from scary situations. It also targets younger couples by portraying intimacy between partners watching together. Additionally, the film incorporates voyeuristic shots of naked men and graphic blood imagery to attract female and teenage viewers respectively. Overall, the film aims to scare and imagine its target audience by depicting a possible future zombie apocalypse.