Lionsgate is a suitable distribution company because it is the largest and most successful independent distributor in North America. Lionsgate is known for distributing successful thriller and horror films like the Saw franchise and Hostel films. Distributing through Lionsgate would allow the film to appeal to existing fans of those genres. Lionsgate could advertise the film on their large social media platforms like Facebook with over 2 million likes and Twitter with 58,000 followers to directly target the target 15-25 year old audience. Other distribution methods like releasing on Netflix or selling directly on digital platforms are also discussed.

1. Question Three:

2.  Distribution is the final process in ensuring the film will become successful, without
a good distributor many films end up not reaching there full potential and therefore
in order to ensure success, distribution ( when done correctly) is essential in
ensuring success. The distributors tend to have no input into the creation of the
film, but instead are used to help get the name of the film in the media and to bring
in potential audience!
 The films production team tends to have very little input into the funding of film
but tend to have more of the creation involving the development of the film.
 Production companies normally do not work parallel with distributors but
sometimes work alongside them.

3.  My opening sequence would appeal more to an independent company due to
the use of no star actors, a low budget and the availability of software and
equipment which was available during the filming process. This therefore
makes it more accessible to independent companies.
 Big conglomerates such as Walt Disney or Universal Studios tend work using
horizontal integration, and work with much bigger budgets and access to
better equipment and software.

5. Lionsgate is known for distributing well known thrillers such as….

6.  The main reason I selected this distribution company is because Lionsgate is
the largest and most successful independent distribution companies in North
America, which overall places it at the seventh most profitable movie studio.
 Lionsgate distributed the Saw Franchise, Hostel, The cabin in the woods, etc.,
all of which are well known and part of the thriller horror genre.
 Lionsgate already is a well-known for all there successful thriller films they’ve
already created; and therefore have a following already formed and then can
directly appeal to the audience who have already enjoyed they’re previous
films.

7.  Mainstream movies first come out in the cinema, and are heavily advertised by the distributers
to ensure all potential audience are aware. 6 months to a year later the movie the can be
released on Netflix, blinkbox and other streaming websites.
 As our target audience is 15-25 year olds ways which our thriller could be advertised is through
the use of Facebook, twitter and Instagram.
 By our thriller being advertised and distributed like this, the film will then reach its full potential
and reach all possible audiences and people who may be interested.

8.  Lionsgate has 2,285,439 likes on Facebook. This will automatically come up on
anyone who uses Facebook and likes this page’s feed. Trailers and posters could
be released on this Facebook page and could be seen by thousands of people.
 Lionsgate also has 58.6K followers on twitter, which is another platform they
could advertise the film on. All followers must have some interest in the films
which Lionsgate distributes and therefore this will directly address them and
grab there attention.
 Another outlet Lionsgate could use is a blog. Blogs are coming increasingly
popular and could be used to release exclusive content to those who are
interested. This way they are addressing all types of audiences and building on
their social media platforms.

9.  Another way our thriller could be distributed is by using the following…
Netflix have there own exclusive Tv shows and films,
a good example of one which is extremely popular is
‘Orange is the new black’.
Many low budget, independent films
go straight on sale using websites like
iTunes and google play for the
audience to purchase and watch.