Evaluation 3 powerpoint
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This document discusses different methods for distributing media products, including cinema release, online streaming services like Netflix and Amazon Prime, and DVD/Blu-ray releases. It recommends distributing the boxing film "Knockout" through DreamWorks studios, which would release it first in cinemas for 2-3 months, then digitally 4-5 months later, followed by DVD/Blu-ray and later on TV. DreamWorks utilizes multiple distribution platforms over time to maximize the potential audience for a media product.
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Distribution analysis for primary and secondary
The document discusses various methods of primary and secondary distribution for movies. Primary distribution includes theatrical release in cinemas, which provides the best audiovisual experience but requires payment. Secondary distribution methods discussed are DVD/Blu-ray, video-on-demand platforms like Netflix, digital downloads from iTunes, and illegal piracy through torrent websites, which allow viewing at home but may degrade the quality of the movie experience or be illegal. The financial costs and technological requirements of each distribution method are also examined.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Production, Marketing, Exhibition
The document discusses various aspects of film production including development, budget, cast and crew, location, equipment, distribution, marketing, and exhibition. It notes that a script is needed to develop an idea into a film and storyboards help communicate the vision. Budgets must account for costs and potential success. Cast is important while crew contribute specialized skills. Location and equipment needs vary depending on the film's scale and vision. Distribution involves festivals, cinemas, videos, and online platforms. Marketing uses trailers, posters, and online advertising. Films can now be easily viewed through cinemas, DVDs, video on demand, and online platforms.
Evaluation distributors
Working Title Films would be a good media institution to distribute the film. They have distributed many successful action films and have high ratings and box office takings. This could increase the chances of the film being hugely successful since Working Title has a track record of successful releases. They are also associated with Film4, so the film could be broadcast on TV to a broader audience. Distribution through Working Title would allow the film to be shown in cinemas and later released on DVD to an even wider audience if it performed well in cinemas. However, an initial distribution through YouTube and social media would allow the film to be seen globally for free and help generate recognition.
Q3 media
The document discusses distribution options for an independent thriller film called "Press Play Productions". It describes creating an independent production company while distributing the film through a major company like Paramount Pictures. Independent films are often screened at film festivals before wider distribution in theaters or home release. The production company would first give the film a limited theatrical release, then distribute it on DVD, Blu-ray, or video-on-demand some time later to increase recognition. As an independent film, it could also be distributed digitally on websites popular with teenagers, like Netflix or Vimeo.
08yearsleyc evaluation question 3
DNA Films would be a suitable distributor for the filmmakers' low-budget action/thriller project. As an independent studio that distributes similar low-budget and genre films, DNA Films could reach the target audience for a reasonable cost. Their process would involve licensing the film, determining print quantities, screening it for theater buyers, distributing prints to theaters, and arranging payment after the film's engagement. Choosing this established indie distributor could help the low-budget film find success by capitalizing on DNA Film's reputation and access to action/thriller fans.
Evaluation 3
The document discusses distribution strategies for a low-budget, independent film. It recommends distributing the film through Vertigo Films, an independent distributor. It analyzes how the similarly low-budget film Monsters was successfully distributed through Vertigo. Due to the film's small marketing budget, it recommends using viral marketing and social media to target the young audience. It also suggests exhibiting the film at art house cinemas and film festivals that showcase independent works.
What kind of Institution might distribute your media project and why ?
This document discusses choosing a distributor for a film project. The author researched both large and small distributors, and ultimately decided on Universal Studios for several reasons. Universal distributes many genres, including thriller/horror which is the genre of the author's film. They also distribute both high and low budget films, which the author's film falls under. Universal also distributes to diverse markets, which could help attract audiences. The author's film also fits into a niche market that is not oversaturated. The document discusses logo use and considerations for production and distribution given the low budget.
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Distribution analysis for primary and secondary
The document discusses various methods of primary and secondary distribution for movies. Primary distribution includes theatrical release in cinemas, which provides the best audiovisual experience but requires payment. Secondary distribution methods discussed are DVD/Blu-ray, video-on-demand platforms like Netflix, digital downloads from iTunes, and illegal piracy through torrent websites, which allow viewing at home but may degrade the quality of the movie experience or be illegal. The financial costs and technological requirements of each distribution method are also examined.
Media institution
Film distribution involves making a film available for audiences to view through various mediums like movie theaters, television, or home video. 20th Century Fox would be a good potential distributor for our thriller film as they have distributed similar genres in the past. However, our independent film may only appeal to UK audiences due to its British culture and characters, and the high costs of international distribution. We could use both traditional marketing strategies like trailers and premiers or newer digital strategies like social media and viral campaigns to promote our UK-only release.
Production, Marketing, Exhibition
The document discusses various aspects of film production including development, budget, cast and crew, location, equipment, distribution, marketing, and exhibition. It notes that a script is needed to develop an idea into a film and storyboards help communicate the vision. Budgets must account for costs and potential success. Cast is important while crew contribute specialized skills. Location and equipment needs vary depending on the film's scale and vision. Distribution involves festivals, cinemas, videos, and online platforms. Marketing uses trailers, posters, and online advertising. Films can now be easily viewed through cinemas, DVDs, video on demand, and online platforms.
Evaluation distributors
Working Title Films would be a good media institution to distribute the film. They have distributed many successful action films and have high ratings and box office takings. This could increase the chances of the film being hugely successful since Working Title has a track record of successful releases. They are also associated with Film4, so the film could be broadcast on TV to a broader audience. Distribution through Working Title would allow the film to be shown in cinemas and later released on DVD to an even wider audience if it performed well in cinemas. However, an initial distribution through YouTube and social media would allow the film to be seen globally for free and help generate recognition.
Q3 media
The document discusses distribution options for an independent thriller film called "Press Play Productions". It describes creating an independent production company while distributing the film through a major company like Paramount Pictures. Independent films are often screened at film festivals before wider distribution in theaters or home release. The production company would first give the film a limited theatrical release, then distribute it on DVD, Blu-ray, or video-on-demand some time later to increase recognition. As an independent film, it could also be distributed digitally on websites popular with teenagers, like Netflix or Vimeo.
08yearsleyc evaluation question 3
DNA Films would be a suitable distributor for the filmmakers' low-budget action/thriller project. As an independent studio that distributes similar low-budget and genre films, DNA Films could reach the target audience for a reasonable cost. Their process would involve licensing the film, determining print quantities, screening it for theater buyers, distributing prints to theaters, and arranging payment after the film's engagement. Choosing this established indie distributor could help the low-budget film find success by capitalizing on DNA Film's reputation and access to action/thriller fans.
Evaluation 3
The document discusses distribution strategies for a low-budget, independent film. It recommends distributing the film through Vertigo Films, an independent distributor. It analyzes how the similarly low-budget film Monsters was successfully distributed through Vertigo. Due to the film's small marketing budget, it recommends using viral marketing and social media to target the young audience. It also suggests exhibiting the film at art house cinemas and film festivals that showcase independent works.
What kind of Institution might distribute your media project and why ?
This document discusses choosing a distributor for a film project. The author researched both large and small distributors, and ultimately decided on Universal Studios for several reasons. Universal distributes many genres, including thriller/horror which is the genre of the author's film. They also distribute both high and low budget films, which the author's film falls under. Universal also distributes to diverse markets, which could help attract audiences. The author's film also fits into a niche market that is not oversaturated. The document discusses logo use and considerations for production and distribution given the low budget.
Media Evaluation Part 3
An independent media company would be the best choice to distribute the film. Independent companies tend to take more risks and are less focused on wide audience appeal, allowing for more creative freedom. While the budget and production sophistication would be lower, the style of the film would be more similar to the finished product. A mainstream company could drastically change the film by providing a larger budget for effects and locations, but the film's low-budget style and complex storyline make it unsuitable for a wide audience. An independent distributor like Verve Pictures that specializes in small, low-budget student films would be the ideal choice.
Marketing campaign
The marketing team will advertise the film opening using TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create a film poster and trailer to display on various platforms like buses, billboards, and in cinemas. The trailer will also be shown on TV and YouTube to generate interest and discussions around the film. Their target audiences are teenagers and middle-aged women, in line with similar drama films rated 15 by the BBFC.
Marketing campaign
The marketing team will advertise their new film opening through various media channels including TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create film posters and trailers to display on billboards, buses, cinemas, TV, and YouTube to generate interest and awareness of the film. The film's target audience is predominantly teenagers aged 15-18, though they also aim to reach middle-aged women as a secondary target.
Distributors
This document discusses distribution options for a student short film called "Enough Is Enough". It first defines film distribution as how a film is distributed to audiences after post-production. It then explains that the film will likely not be distributed by a major distributor since it has a very low budget and used few resources. Some marketing options for self-distribution are discussed, such as uploading to YouTube, showing in local theaters, and promoting on social media. Self-distributing the film would be very expensive and require funding for copying and delivering DVDs to theaters and audiences. Legal permits would also be needed to properly distribute and sell copies of the film.
Institutions evaluation
1. Xenon Productions is a small, UK-based production company that produces horror films on low budgets.
2. For funding and distribution, they partner with Pathé, a major/minor distributor known for distributing smaller horror films successfully, such as The Blair Witch Project.
3. The film will be initially exhibited in independent cinemas and then released on DVD, streaming services, and YouTube to generate revenue from ads.
Distribution
The document discusses various methods for distributing films, including cinema distribution, online streaming, film festivals, social media, DVDs, star appeal, collaborations, trailers, and online ads. For a small, independent film like the one discussed, the best distribution methods are concluded to be social media and film festivals, as they are low budget options that allow the film to reach audiences without large upfront costs if the film is not successful. Cinema distribution and star appeal are identified as generally better methods but not feasible for a small production.
Film studio research
The document discusses independent film companies, conglomerate film companies, and three potential film studios - EON Productions, Universal Pictures, and Lionsgate Entertainment - for partnering to produce a spy/action fiction film and movie trailer. EON Productions would be a good fit since they produce James Bond films, but would require an additional deal with a distributor. Universal Pictures and Lionsgate are large conglomerates that handle both production and distribution, which would reduce costs. The movie trailer being produced would fit in the marketing stage of the film life cycle.
Evaluation 3
For our small, independent film that targets working class males ages 15-25, we would need a smaller, independent film distributor like Warp Films. Warp specializes in similar small budget, British crime/drama films that have found success through reviews and profits. They would be more likely to distribute our niche film by promoting and releasing it on DVDs in shops to reach our targeted audience. Our film would likely be shown in an independent art house cinema rather than a large multiplex cinema due to its specific target demographic. With a small budget, we would focus marketing on social media and YouTube rather than widespread advertisements used by bigger films.
Evaluation 3
An independent film distributor would be best for our film. Smaller distributors can only release films on DVDs and Blu-Rays, fitting our film's working class target audience. Specifically, Warp Films would be a good choice as they specialize in similar small British crime/drama films that have found critical and financial success on DVD. Our film is also best suited to an independent art house cinema given its niche working class male audience, unlike large blockbusters shown in multiplexes. With a small budget, online and YouTube marketing would be most cost effective.
Evaluation question 3
Our media production would most likely be distributed on YouTube and other video sharing sites because we had a small budget and used our own costumes, makeup, and props. As only the opening to a horror film and not a complete movie, it is also too short for cinema distribution or DVD release. With a limited budget, the quality is not high enough for commercial cinema release but could potentially be shown at film festivals.
Avengers
The document discusses various ways that Marvel properties related to the Avengers franchise are distributed and marketed. This includes theatrical releases in 2D and 3D formats, home media like Blu-rays and DVDs with extras, television shows like Agents of Shield and animated series, apps, games, and streaming on services like Netflix and Amazon Prime. Merchandising is also discussed as a major way to immerse audiences in the Marvel universe and generate revenue through various licensed products. Social media is used to promote these properties and keep audiences engaged across different platforms.
Premiere[1]
The document discusses why advertisers should choose Premiere.com. It notes that Premiere.com's audience is a niche of movie enthusiasts who purchase many movie-related products and are often in the purchasing process. Premiere.com is described as a reliable and trusted information source for this audience, providing reviews, interviews and other movie content. The document argues that advertising on Premiere.com allows companies to effectively target their message to this receptive audience as they research movie products.
Proliferation of Hardware
IMAX introduced large-format, high-quality film viewing in 1967 that provided an immersive experience through large screens and surround sound. Digital video cameras, introduced in 1976, made filmmaking significantly cheaper than 35mm film but also enabled easier piracy. High-definition technology, introduced in 1979, provided higher quality viewing but was argued by some to be lower quality than 35mm film. The internet, introduced in 1982, provided many new opportunities for filmmakers and viewers to connect but also facilitated mass piracy through file sharing.
Task3 powerpoint
Universal would be a suitable distributor for the media product. As a major film distributor, Universal has worldwide reach to distribute films to theaters and for home release on DVD. They have previously distributed films like Lock Stock and Two Smoking Barrels that inspired the media product, so they may be receptive to a similar film. Universal's reputation for distributing good quality films also makes them a trusted choice to assess whether the final product meets standards for a public release.
Radio trailer research
This document provides conventions for creating a radio trailer, including using a primary voiceover along with film snippets, stating the tagline and release date, and identifying stars and directors when possible. It notes that radio trailers have an older demographic than other marketing and may be less effective than online or TV promotions. It suggests featuring the trailer on a podcast directed at their target audience and ensuring the tone and content fits the film and is appropriate for wide audiences.
Evaluation Question 3
The document discusses distributing an independent, low-budget film. It suggests the BBC film studio as a potential distributor since they support young, talented people with new ideas. A simultaneous release on YouTube, TV, and DVD is recommended to maximize viewership and DVD sales since cinemas are unlikely to be profitable. Uploading the film to YouTube and sharing it on Blogger is presented as a way to get feedback, opportunities, and potentially work with other independent studios.
Task 4
This document discusses high definition, 3D, and on demand digital video. It explains that high definition refers to the number of pixels that can be viewed on a screen, with resolutions increasing from 144p to 4K over the years. 3D involves adding depth to 2D images to make them appear more realistic and three-dimensional. On demand video allows viewers to watch content streamed over the internet whenever they choose.
Question 3
The document evaluates potential distributors for a psychological horror movie. It suggests that Lionsgate would be the best distributor since they have successfully distributed similar low-budget horror movies like Saw and Bug. Lionsgate specializes in horror films and has a large market share and revenue. Self-distribution is not recommended due to the challenges of securing theater showings and large-scale advertising.
Presentation12
Our film will be distributed by the independent production company February Films and distribution company Jaman. As a low budget student film, a major studio or conglomerate would not be interested. Instead, we will rely on online platforms like YouTube, Facebook, Twitter, and Tumblr to reach our target audience. YouTube specifically has proven successful for student films achieving over 300 views for our film and over 2,000 views for similar films. These social media sites allow us to independently distribute our low budget film to a wider audience.
Evaluation q3
An institution is a company that distributes media products like films to audiences. The document discusses that the filmmakers' psychological/crime thriller would be distributed by major institutions known for distributing similar genres. These institutions have large audiences for these genres already and distribute to cinemas and streaming platforms like their target audience consumes. After a cinema run, the film could be released on DVD, Netflix, and other platforms with merchandise to further promote and monetize the film. The filmmakers considered distribution partners and budgets during planning to maximize funding and reach a mainstream audience for their project.
Evaluation question 3
The document discusses various methods for distributing media products, including through cinemas, online streaming services like Netflix, DVD/Blu-ray, and film festivals. It notes that cinemas are usually the first distribution method for films. Online streaming is beneficial due to large audiences and promotion of similar content. DVD/Blu-ray allow portable and repeated viewing. Film festivals are best for independent films seeking recognition. The document recommends distributing a horror film first through cinemas, then DVD/Blu-ray, and later online streaming to maximize the potential audience and profit.
What is film distribution new
The document discusses the process of film distribution, which involves three main stages - licensing, marketing, and logistics. It describes the standard process from a film's creation through theatrical release and subsequent releases in home video and television windows. The document also discusses alternative distribution methods like simultaneous releases across multiple platforms, straight-to-video releases without a theatrical run, and the use of case studies to analyze distribution campaign successes and failures.
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Media Evaluation Part 3
An independent media company would be the best choice to distribute the film. Independent companies tend to take more risks and are less focused on wide audience appeal, allowing for more creative freedom. While the budget and production sophistication would be lower, the style of the film would be more similar to the finished product. A mainstream company could drastically change the film by providing a larger budget for effects and locations, but the film's low-budget style and complex storyline make it unsuitable for a wide audience. An independent distributor like Verve Pictures that specializes in small, low-budget student films would be the ideal choice.
Marketing campaign
The marketing team will advertise the film opening using TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create a film poster and trailer to display on various platforms like buses, billboards, and in cinemas. The trailer will also be shown on TV and YouTube to generate interest and discussions around the film. Their target audiences are teenagers and middle-aged women, in line with similar drama films rated 15 by the BBFC.
Marketing campaign
The marketing team will advertise their new film opening through various media channels including TV, radio, cinemas, billboards, buses, magazines, newspapers, and YouTube to reach their target audiences. They will create film posters and trailers to display on billboards, buses, cinemas, TV, and YouTube to generate interest and awareness of the film. The film's target audience is predominantly teenagers aged 15-18, though they also aim to reach middle-aged women as a secondary target.
Distributors
This document discusses distribution options for a student short film called "Enough Is Enough". It first defines film distribution as how a film is distributed to audiences after post-production. It then explains that the film will likely not be distributed by a major distributor since it has a very low budget and used few resources. Some marketing options for self-distribution are discussed, such as uploading to YouTube, showing in local theaters, and promoting on social media. Self-distributing the film would be very expensive and require funding for copying and delivering DVDs to theaters and audiences. Legal permits would also be needed to properly distribute and sell copies of the film.
Institutions evaluation
1. Xenon Productions is a small, UK-based production company that produces horror films on low budgets.
2. For funding and distribution, they partner with Pathé, a major/minor distributor known for distributing smaller horror films successfully, such as The Blair Witch Project.
3. The film will be initially exhibited in independent cinemas and then released on DVD, streaming services, and YouTube to generate revenue from ads.
Distribution
The document discusses various methods for distributing films, including cinema distribution, online streaming, film festivals, social media, DVDs, star appeal, collaborations, trailers, and online ads. For a small, independent film like the one discussed, the best distribution methods are concluded to be social media and film festivals, as they are low budget options that allow the film to reach audiences without large upfront costs if the film is not successful. Cinema distribution and star appeal are identified as generally better methods but not feasible for a small production.
Film studio research
The document discusses independent film companies, conglomerate film companies, and three potential film studios - EON Productions, Universal Pictures, and Lionsgate Entertainment - for partnering to produce a spy/action fiction film and movie trailer. EON Productions would be a good fit since they produce James Bond films, but would require an additional deal with a distributor. Universal Pictures and Lionsgate are large conglomerates that handle both production and distribution, which would reduce costs. The movie trailer being produced would fit in the marketing stage of the film life cycle.
Evaluation 3
For our small, independent film that targets working class males ages 15-25, we would need a smaller, independent film distributor like Warp Films. Warp specializes in similar small budget, British crime/drama films that have found success through reviews and profits. They would be more likely to distribute our niche film by promoting and releasing it on DVDs in shops to reach our targeted audience. Our film would likely be shown in an independent art house cinema rather than a large multiplex cinema due to its specific target demographic. With a small budget, we would focus marketing on social media and YouTube rather than widespread advertisements used by bigger films.
Evaluation 3
An independent film distributor would be best for our film. Smaller distributors can only release films on DVDs and Blu-Rays, fitting our film's working class target audience. Specifically, Warp Films would be a good choice as they specialize in similar small British crime/drama films that have found critical and financial success on DVD. Our film is also best suited to an independent art house cinema given its niche working class male audience, unlike large blockbusters shown in multiplexes. With a small budget, online and YouTube marketing would be most cost effective.
Evaluation question 3
Our media production would most likely be distributed on YouTube and other video sharing sites because we had a small budget and used our own costumes, makeup, and props. As only the opening to a horror film and not a complete movie, it is also too short for cinema distribution or DVD release. With a limited budget, the quality is not high enough for commercial cinema release but could potentially be shown at film festivals.
Avengers
The document discusses various ways that Marvel properties related to the Avengers franchise are distributed and marketed. This includes theatrical releases in 2D and 3D formats, home media like Blu-rays and DVDs with extras, television shows like Agents of Shield and animated series, apps, games, and streaming on services like Netflix and Amazon Prime. Merchandising is also discussed as a major way to immerse audiences in the Marvel universe and generate revenue through various licensed products. Social media is used to promote these properties and keep audiences engaged across different platforms.
Premiere[1]
The document discusses why advertisers should choose Premiere.com. It notes that Premiere.com's audience is a niche of movie enthusiasts who purchase many movie-related products and are often in the purchasing process. Premiere.com is described as a reliable and trusted information source for this audience, providing reviews, interviews and other movie content. The document argues that advertising on Premiere.com allows companies to effectively target their message to this receptive audience as they research movie products.
Proliferation of Hardware
IMAX introduced large-format, high-quality film viewing in 1967 that provided an immersive experience through large screens and surround sound. Digital video cameras, introduced in 1976, made filmmaking significantly cheaper than 35mm film but also enabled easier piracy. High-definition technology, introduced in 1979, provided higher quality viewing but was argued by some to be lower quality than 35mm film. The internet, introduced in 1982, provided many new opportunities for filmmakers and viewers to connect but also facilitated mass piracy through file sharing.
Task3 powerpoint
Universal would be a suitable distributor for the media product. As a major film distributor, Universal has worldwide reach to distribute films to theaters and for home release on DVD. They have previously distributed films like Lock Stock and Two Smoking Barrels that inspired the media product, so they may be receptive to a similar film. Universal's reputation for distributing good quality films also makes them a trusted choice to assess whether the final product meets standards for a public release.
Radio trailer research
This document provides conventions for creating a radio trailer, including using a primary voiceover along with film snippets, stating the tagline and release date, and identifying stars and directors when possible. It notes that radio trailers have an older demographic than other marketing and may be less effective than online or TV promotions. It suggests featuring the trailer on a podcast directed at their target audience and ensuring the tone and content fits the film and is appropriate for wide audiences.
Evaluation Question 3
The document discusses distributing an independent, low-budget film. It suggests the BBC film studio as a potential distributor since they support young, talented people with new ideas. A simultaneous release on YouTube, TV, and DVD is recommended to maximize viewership and DVD sales since cinemas are unlikely to be profitable. Uploading the film to YouTube and sharing it on Blogger is presented as a way to get feedback, opportunities, and potentially work with other independent studios.
Task 4
This document discusses high definition, 3D, and on demand digital video. It explains that high definition refers to the number of pixels that can be viewed on a screen, with resolutions increasing from 144p to 4K over the years. 3D involves adding depth to 2D images to make them appear more realistic and three-dimensional. On demand video allows viewers to watch content streamed over the internet whenever they choose.
Question 3
The document evaluates potential distributors for a psychological horror movie. It suggests that Lionsgate would be the best distributor since they have successfully distributed similar low-budget horror movies like Saw and Bug. Lionsgate specializes in horror films and has a large market share and revenue. Self-distribution is not recommended due to the challenges of securing theater showings and large-scale advertising.
Presentation12
Our film will be distributed by the independent production company February Films and distribution company Jaman. As a low budget student film, a major studio or conglomerate would not be interested. Instead, we will rely on online platforms like YouTube, Facebook, Twitter, and Tumblr to reach our target audience. YouTube specifically has proven successful for student films achieving over 300 views for our film and over 2,000 views for similar films. These social media sites allow us to independently distribute our low budget film to a wider audience.
Evaluation q3
An institution is a company that distributes media products like films to audiences. The document discusses that the filmmakers' psychological/crime thriller would be distributed by major institutions known for distributing similar genres. These institutions have large audiences for these genres already and distribute to cinemas and streaming platforms like their target audience consumes. After a cinema run, the film could be released on DVD, Netflix, and other platforms with merchandise to further promote and monetize the film. The filmmakers considered distribution partners and budgets during planning to maximize funding and reach a mainstream audience for their project.
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Similar to Evaluation 3 powerpoint
Evaluation question 3
The document discusses various methods for distributing media products, including through cinemas, online streaming services like Netflix, DVD/Blu-ray, and film festivals. It notes that cinemas are usually the first distribution method for films. Online streaming is beneficial due to large audiences and promotion of similar content. DVD/Blu-ray allow portable and repeated viewing. Film festivals are best for independent films seeking recognition. The document recommends distributing a horror film first through cinemas, then DVD/Blu-ray, and later online streaming to maximize the potential audience and profit.
What is film distribution new
The document discusses the process of film distribution, which involves three main stages - licensing, marketing, and logistics. It describes the standard process from a film's creation through theatrical release and subsequent releases in home video and television windows. The document also discusses alternative distribution methods like simultaneous releases across multiple platforms, straight-to-video releases without a theatrical run, and the use of case studies to analyze distribution campaign successes and failures.
Film Distribution
The document discusses various methods for film distribution, including theatrical release in cinemas, DVD releases sold in stores or online, and digital/video-on-demand releases online. Theatrical release is appealing due to potential large audiences but comes with high costs and competition from blockbuster films. DVD releases have lower costs than theatrical but also lower discovery rates. Digital distribution has the lowest costs as no physical media is required and audiences are increasingly watching films online through services like Netflix. For a first-time filmmaker with limited funds, the document concludes that digital distribution would be the most suitable option.
Evaluation Question 3
Online streaming platforms like Netflix and Amazon Prime would be the best way to distribute an independent supernatural horror film. Some key reasons include:
- Online streaming has a huge, global audience and continues to grow in popularity unlike other methods like DVDs.
- Supernatural horror films already have an audience on these platforms, so the target niche is clearly defined.
- Online distribution is inexpensive, which benefits smaller independent production companies with limited budgets. Once on a streaming site, the film can generate ongoing revenue over time.
Exhibition
The document discusses various methods for exhibiting a film, including uploading it online, showing it in cinemas, film festivals, online streaming services, and on DVD. It analyzes the pros and cons of each option. The conclusion is that for a low-budget film targeting a young audience, the best exhibition methods are to upload it online for free viewing, or partner with an online streaming service, as these options match the target demographic and budget constraints. Cinema and film festivals are also discussed but will likely be too costly.
Film distribution
Film distribution involves making a movie available to audiences through various platforms over time. Initially, films are typically shown in movie theaters. Then, around 16 weeks later, films are released on DVD and streaming services. After a few more months, films are released on pay TV and subscription streaming sites. Around two years later, films become available on free-to-air TV. Standard distribution aims to maximize profits by releasing films across different platforms over an extended period to maintain interest and generate income from multiple sources. Simultaneous distribution releases films on all platforms at once to appeal to different audience preferences but risks less promotion and investment.
Question 3
1) A film distributor is responsible for marketing and distributing a film, and can help secure financing. They determine the release date and method of exhibition.
2) The document recommends using a major distributor like Blumhouse Productions to release the film widely in multiplex cinemas. Major distributors have successful track records and name recognition that can attract audiences.
3) Low-budget horror films have been very successful, such as Paranormal Activity and Insidious, which cost $15,000 and $1.5 million respectively. With the right marketing, low budgets need not limit a film's profits.
Film distribution
Film distribution is the process of making a completed film available to the public through various formats like cinema, DVD, Blu-Ray, and television. An important part of distribution is deciding when and how the film is released, as this can determine whether the film is successful or a flop. Standard release involves an initial cinema run followed by DVD/Blu-Ray, pay TV, and then free TV over several years to exploit different markets maximally. Simultaneous release launches a film on multiple platforms at once, allowing audiences flexibility but requiring only one advertising campaign, though it presents more risk for expensive films. The UK film industry is dominated by 8 major distributors responsible for over 50 releases each in 2013.
Research Into Interactive Media
The document discusses research into interactive media, covering various topics such as short films, viral marketing, advertising, and technology used for interactive media. It provides definitions and examples for different types of interactive content and their typical platforms for delivery, mainly focusing on internet, mobile devices, and streaming. The research aims to inform the creation of an interactive media guide covering these topics.
Task 3
A film distribution company like Screen Gems would be well suited to distribute our thriller/horror film because they have experience with similar subgenres. Screen Gems has previously distributed films like "When a Stranger Calls" that found success both in the US and UK markets. Our film would likely appeal to wide international audiences given the popularity of the genre worldwide. Releasing around Halloween and screening for 5 weeks in UK cinemas before a DVD/Blu-Ray release in 3-4 months would be an effective release strategy. While self-distribution offers some advantages, hiring an experienced distributor could enhance our film's box office potential.
Different ways to watch films
The document discusses different methods for watching films, including the pros and cons of watching films at the cinema, on DVD/TV, or downloading. It also discusses different marketing methods for films, such as internet ads, social media promotions, trailers on TV and radio, posters, premieres, and interviews with cast members. The most effective marketing method is argued to be publicity from cast members, as the public is fascinated by celebrities and their personalities, which can generate interest in a film.
Evaluation Question 3
The document discusses different media institutions that could distribute a film opening sequence and why. Cinemas would allow viewers to see the film on the big screen and enjoy the cinema experience. Releasing the film on DVD would allow those who couldn't see it in theaters and those who want to rewatch it at home. Streaming services would let people watch on the go from devices like phones and tablets. Television is also discussed as a way to reach audiences who may never have heard of the film otherwise and gain more fans. In conclusion, the different distribution methods would attract different audiences and help generate interest and fans of the film.
Evaluation question 3
Warner Brothers would be an ideal company to distribute the film "anonymous" due to their successful track record distributing thriller and action films. They are one of the major film studios in Hollywood and produce and distribute around 18-24 films per year. The film would be marketed using both traditional (posters, billboards) and viral digital strategies (social media, online forums). The marketing campaign would begin with reveal trailers released 7 months before the film's cinema release to generate buzz online. The film would be first released in cinemas, then on DVD 4 months later, and finally made available on streaming platforms like Netflix and demand services provided by cable companies. Additional content like merchandise, soundtrack, and behind-the-scenes
Evaluation question 3
Peter Kirkman evaluated potential film distribution companies for his low-budget thriller film. He determined that Disney, Paramount Pictures, and Entertainment One would not be suitable as they primarily distribute big-budget films. Film4 was identified as the best option as it distributes both small, independent productions as well as larger films and has a similar target audience age range. If chosen, Film4 would likely give the film a one-time screening due to its small production scale. The film could also be advertised through online platforms and distributed via streaming sites as part of the shift to web-based media consumption.
Distribution among independent films
Independent films typically do not have large budgets for theatrical releases. However, some independent films are picked up by larger distribution companies and shown in theaters. For most films with budgets under $3 million, DVD distribution was once common but online viewing platforms like Netflix, iTunes, and BitTorrent are now more typical release methods.
Some independent films are able to get distribution deals by attracting audiences with popular source material or genres. Films like Room and Carol were based on famous novels while Suffragette covered a popular British history topic.
The best online distribution platforms depend on a film's budget and goals. Netflix reaches the largest audience globally but isn't ideal for prestige films seeking awards. BitTorrent and Vimeo
Film Distribution and Exhibition
The document discusses various options for distributing and exhibiting films, including their advantages and disadvantages. After evaluating the options, the author concludes that social media would be the most suitable distribution method as a first-time filmmaker due to its low cost. YouTube is selected as the best exhibition method since cinemas are unlikely to show a first film and YouTube offers free viewing.
Distribution
Film distribution involves making movies available to audiences through marketing, release dates, and exhibition methods. A distributor determines strategy and media for viewing, such as movie theaters, television, or home video. Major distributors in the film industry come from the UK and USA, including 20th Century Fox, Paramount Pictures, and Warner Bros. There are three main types of distribution: global theatrical release worldwide; direct distribution to streaming services like Netflix without a cinema release; and non-theatrical distribution on DVD without a public platform. The film industry is struggling as easier editing and online piracy cut into distribution company profits and production companies self-distribute on streaming services.
HNC Unit 7 & 34 Marketing plan
This document provides information on various distribution, marketing, and exhibition concepts for a film. For distribution, it discusses strategies like straight-to-DVD/Blu-ray release, online streaming, cinema distribution, and television distribution. For marketing, it outlines key art design, press packs, social media promotion, blogging, websites, and networking events. For exhibition, it covers test screenings, press screenings, and film festivals. The document evaluates these various concepts and notes that social media promotion is likely the most beneficial marketing strategy, while press screenings provide the best feedback for artists at the exhibition stage.
Exhibition methods
Exhibition involves how a film reaches consumers and allows them to access it through various platforms. There are several distribution methods for films, each with pros and cons. Cinema exhibition is popular for new releases as people enjoy the experience, though tickets can be expensive. Online streaming services like Netflix provide wide reach at a low cost, but not everyone subscribes to them. Film festivals give smaller films exposure, but audiences are hard to target. DVD sales are declining as streaming rises. Renting films provides temporary access. Overall, the document recommends cinema and online streaming as good distribution methods due to their profit potential and ease of accessing films.
Q 3
A distribution company would distribute the film to theaters and streaming services. A smaller but not major distributor like Icon Productions would be suitable, as they have experience with thriller films but aren't too large to work with on the planned $7 million budget. Marketing would be limited due to budget, focusing on magazines, trailers, and internet/social media to reach the target audience of those over 35 as well as expand the audience among younger internet users.
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Evaluation 3
The document provides feedback from a teacher on drafts and final versions of a digipak and magazine advertisement created by students. For the digipak draft, the teacher said it was good that images linked to the music video but could be improved with more images and close-ups of the artist's face. The final digipak addressed this with more images. For the magazine ad draft, the teacher said it clearly showed both actors but could advertise the record label and purchase locations more. The final magazine ad overlayed more linked images and extended the bottom to add more advertising.
Michael Jackson digipak
This album was released after Michael Jackson's death to celebrate the music he was working on but did not have a chance to release. The front cover features an image of Jackson with his hands up and the title "This is It," suggesting this is the final work from Jackson. The back cover shows Jackson in a famous pose without his face, symbolizing that performing and music was his passion.
Eminem digipak analysis
The album Recovery by Eminem focuses on themes of rehabilitation and recovery, as evidenced by the medical symbol used in the title and imagery throughout the digipak. The front cover shows a man walking along a road, alluding to a journey of recovery. Inside, a red cross symbolizes first aid or medical aid. Photos depict the artist alone in a glass box, representing feelings of isolation from addiction or depression. The back cover places Eminem alone in Detroit, reinforcing the theme of loneliness during recovery from medical conditions.
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The music video depicts the lead singer Alex Turner hallucinating as he walks through the streets of London at night after leaving a pub. The one-shot tracking camera style aims to portray what he is seeing and experiencing due to hallucinating. Scenes show him interacting with people through text and hallucinating different situations with various people he encounters. The video uses point of view shots to show his hallucinated perspective versus reality.
Foo fighter summer holiday work
The music video for "Walk" by The Foo Fighters depicts the lead singer Dave Grohl as a frustrated character wandering through a city carrying only his guitar. The video uses tracking shots of Grohl walking and shows him interacting angrily with others before finally reuniting with the band to play, finding happiness. The video explores Grohl's character's frustration with life through various scenarios within typical city locations, ultimately resolving when he reconnects with the band through music.
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This document analyzes and summarizes the music video "why'd you only call me when you're high" by Arctic Monkeys. The video follows the lead singer Alex Turner as he hallucinates while walking through the city at night after leaving a pub. Through point of view shots, the video shows Turner's hallucinations and how they impact his attempt to get to a girl's house as he texts her. The hallucinations create different meanings in Turner's head and portray his state of mind.
Secondary research.
This document discusses secondary research on other boxing films to see how well they performed financially when released. It shows an image ranking the top 18 boxing films ever made by their box office takings to analyze how similar films have done commercially.
Risk assesment
To minimize risks of injury during filming of a boxing video, the main actor did warm up and cool down exercises before and after training scenes to prevent muscle strains, and his hands were properly wrapped with boxing tape to support his wrists and protect his knuckles and fingers when using boxing gloves during training with pads, heavy bags, and speed balls.
Media research
This document discusses applying fake cuts to a boxer's head in a film to simulate a fight and provides screenshots from films of the same genre for inspiration on shots and openings to include in their own film.
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Evaluation 3 powerpoint
- 1. What kind of media institution might distribute your media product and why?
- 2. Distribution Distribution is the act of sharing something out among a number of recipients. Media institutes can also use the method of simultaneous distribution. This is whereby a media text is released on more than one format on the same day. Films are distributed so that the audience the producers are aiming to have watch the movie, can see the final cut of it. The most popular ways of distribution are: Cinema DVD/Blu-ray Online
- 3. Cinema The cinema is the most popular way of early distribution of a film. It is normally the first way a media product is distributed. New media products are normally shown in cinemas for around 3 months. This gives the producers target audience a lot of time to go and see the film, meaning a lot of money will be made over this time. Experiencing a boxing film in a cinema can be a lot better than for waiting for it to come out on DVD or blu-ray to watch it at home. This is because the sound and atmosphere of a cinema will intensify a sporting film, gaining the audiences attention more. This fact will draw customers to go and watch the media product in the cinema.
- 4. Online Media productions can be distributed on online streaming services, such as Netflix and Amazon Prime for example. These services are coming with a lot of benefits for customers and therefore becoming a lot more popular. For example, customers who use either of these services can access they’re account anywhere and everywhere with internet. These services also mean that the customer does not need to leave the comfort of their own home to watch what they want to watch. Other benefits of these services include the fact that once a film has been uploaded to one of them, it will stay on there forever, meaning you can access it whenever you want. These services do come at a reasonable price, considering the fact that you could watch 10 films in one month by only paying the monthly cost, rather than going out and buying the films individually.
- 5. DVD & Blu-ray Most films that are produced will always be released on DVD and Blu- ray disks after a certain length of time. One reason for this is because some people who have always watched films using a disk don’t like change, and so continue to buy disks rather than switching to online streaming. DVD and Blu-ray disks are normally released a certain amount of months after the film has been distributed through other medias first. This is because if the media production were to be released on DVD and Blu-ray first, it would not be as popular as there is more publicity gained through the likes of cinema and online streaming adverts on TV.
- 6. Distributors of ‘Knockout’ A distributor is an agent or individual or supplies goods to retailers or customers. In this case, our distributors will be the company responsible for marketing the film. The distributors aim is to make the film as successful as possible. There were various different distributors which could have easily distributed our production, ‘Knockout’, however after looking at how successful the film ‘Southpaw’ was, we decided to use the same company as them, which is DreamWorks studios. DreamWorks methods of distributing are: - Cinema release (2-3 months) - Digital release (4-5 moths after cinema release) - DVD/Blu-ray (1 or two weeks after digital release) - TV for free (18-24 months after initial release) DreamWorks will distribute the media product on all these different platforms over time so more people are able to view the product.