The music video depicts the lead singer Alex Turner hallucinating as he walks through the streets of London at night after leaving a pub. The one-shot tracking camera style aims to portray what he is seeing and experiencing due to hallucinating. Scenes show him interacting with people through text and hallucinating different situations with various people he encounters. The video uses point of view shots to show his hallucinated perspective versus reality.

1. Holiday work – music video 2
Ben Tresidder

2. Concept
The second video I have chosen to analyse is ‘why’d you only call me
when your high?’
 The concept of this video is the lead singer, Alex Turner,
hallucinating as he walks out of a pub and along the dark streets of a
city at night.

3. Technical
 Similar the the last video I analysed, the tracking shot is used for the
majority of the video. However in this video the camera moves about
more to try and portray what he is seeing and how he is hallucinating.
 The setting of the music video is a city at night, what looks to be
London.
 This works well with the music video because lots of events happen
within the streets of London at night and there are lots of bright lights
all around the city, which to someone who is hallucinating can all be
seen very differently in their head, to what is actually happening in
reality.

4. Representation
 Alex Turner is shown in and leaving a busy pub before the music to
the video starts playing. The music video shows him in conversation
with a girl over text, showing how he is trying to get to here house.
 This is obviously made a lot more difficult because of the fact that he
is hallucinating and seeing people do things which in reality they are
not actually doing.

5. Meanings created
 Within the music video, we see him (Alex Turner) hallucinating at
different people. Each of these people are shown to be in different
situations, which create different meanings in the lead singers
head.
 This is shown by the camera showing point of view shots of what
he is seeing, and then turning back to having him in a third persons
view, showing what is actually happening in reality.

6. Genre conventions
 This band has a mixed variety of music videos; some being
narrative based and others being performance based.
 The band does this so that they’re audience can keep being
entertained by the Arctic Monkey’s music videos, weather that be
watching them perform or a narrative story like this music video.